Carousel ads are a type of advertising format used on social media. It allows advertisers to showcase multiple images or videos within a single ad unit, creating swipeable or scrollable content for viewers.
Why do advertisers use carousel ads?
Instead of being limited to a single static image or video, carousel ads enable advertisers to tell a more comprehensive story, showcase different products or features, or provide additional information to engage and captivate the audience.
Carousel ads offer several advantages to advertisers including increased engagement, more opportunities for storytelling and creativity, the ability to showcase more products and features, calls-to-action button options, and performance tracking.
Carousel ads have been widely adopted by platforms such as Facebook, Instagram, Pinterest, LinkedIn, and Twitter, offering advertisers versatile and engaging options to promote their products or services. They provide a visually appealing and interactive format that captures users' attention and encourages them to explore more content, making carousel ads a valuable tool for digital advertising campaigns.
What do Carousel Ads look like?
The primary characteristic of a carousel ad is its ability to display multiple cards or frames within a single ad unit. Each card typically contains a distinct image or video, accompanied by a headline, text, and a call-to-action button. These cards can be swiped horizontally or scrolled vertically, depending on the platform and user interface.
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