On social media, the term "go live" refers to the act of broadcasting a live video stream in real-time. It allows users to share their experiences, thoughts, or events with their followers or a wider audience instantaneously. Going live on social media platforms enables users to engage in live interactions, receive immediate feedback, and create a sense of real-time connection with their viewers.
How does going live work on social media?
When someone decides to "go live," they activate the live video feature on a social media platform, such as TikTok, Instagram, Facebook, YouTube, or Twitch. This initiates a real-time video stream directly from their device's camera or connected equipment. The video feed is then broadcasted to the users' followers or the selected audience.
What are the benefits of going live?
One of the main benefits of going live is the ability to engage in real-time interactions with viewers. Viewers can leave comments, ask questions, or react to the content being broadcasted, and the person who is live can respond and interact with them directly. This instant feedback and interaction foster a sense of connection and engagement between the broadcaster and the audience.
Never Miss a Trend Again
Join over 1 million marketers and sign up for the Later newsletter to get Instagram news, trends, and tips right to your inbox!