Ready to go live on TikTok? You’ve come to the right place!
Going live on TikTok is a great way to increase your engagement and reach new audiences on the app.
Whether it’s through BTS content, Q&As, or promoting products — the opportunities for Lives are endless.
Below we’re breaking down everything you need to know to go live on TikTok:
Table of Contents:
How to Go Live on TikTok: A Step-by-step Guide
Now it’s time to start broadcasting! To get started, follow these simple steps:
To access TikTok LIVE, open the app and tap on the “+” camera icon.
Next, select the “LIVE” option from the navigation bar at the bottom of the screen.
Choose an image and write a title for your broadcast (you can change this later).
Next, tap “Go LIVE”. Your followers will now see a notification that you’re going live!
To exit the live stream, press the “X” at the top-left corner of the screen to stop recording.
TIP: Once you’re live you can flip the camera, add effects, filter comments, and even add moderators (up to 20).
DID YOU KNOW: You can now plan and schedule your TikTok videos in advance with Later — get started today.
How Many Followers Do You Need to Go Live on TikTok?
When it comes to accessing TikTok’s Live feature, not everyone can play ball.
In order to take part in the live format, TikTok has two requirements:
Brands and creators must be over the age of 16.
The account must have over 1,000 followers.
What’s more, for creators over the age of 18, you can earn gift points while going live – yes you heard that right!
TikTok’s gifting feature lets followers support you by sending virtual gifts (which can be exchanged for funds) while a creator is hosting a live video.
So what are you waiting for? Switch up your usual content routine and experiment with a TikTok live stream!
10 Best Practices for Going Live on TikTok
To help your content shine, TikTok has provided a list of tips to consider when developing your Live strategy:
Timeslot: Go Live when your audience is most active on the platform. Your best shot at landing on TikTok’s For You Page is by streaming when they’re online and scrolling.
Length of time: Live sessions are limited to 60 minutes however TikTok recommends a sweet spot of 30 minutes.
Stay active: Post a video prior to your livestream. That way if a user sees your video during the live broadcast, a special icon will appear that lets them enter your stream directly, win-win.
Lighting: Good lighting can make a subtle yet major difference to the quality of your video. When setting up your Live, film in a well-lit area with natural lighting or consider using a ring light.
Sounds: Keep background noise to a minimum. Make sure to broadcast from a quiet place so users can hear you without distractions.
Internet connection: A steady Internet connection is key to hosting a successful stream. Invest in the best and make sure to test before you go live!
Camera angle: Too much movement can lead to a shaky (and dizzy) stream experience so find a steady position for your phone or camera and lock it in place for the duration of your broadcast.
Plan it out: While you don’t need a script, it is beneficial to have a solid plan of attack for your livestream in order to stay focused. Consider cue cards, or mapping out a series of talking points to keep you on track.
Engage your audience: The best part of a TikTok LIVE is interacting with your followers in real-time. Keep an eye out in the chat and respond to comments, questions, or requests to really connect with your viewers.
Moderate your Live: Creators have the option to filter comments, mute viewers from commenting, and block someone from their livestream if they so decide.
Going live can be a great way to increase brand awareness, generate leads, and even drive conversions.
But more importantly, it lets you connect with your community and engage with them on a more intimate level.
So, go live on TikTok and watch the views (and engagement) roll in!
FYI: You can now turn your TikTok feed into a mini clickable website with Later’s Linkin.bio. Get started today and start driving traffic from your TikTok profile!