On social media, the phrase "sleep on" or "don't sleep on" is often used to encourage others to pay attention to or not overlook something of value, such as a person, idea, song, or opportunity. It suggests that the mentioned item or concept is deserving of attention, recognition, or appreciation.
When someone says "don't sleep on" followed by a specific item, they are essentially advising others not to underestimate its significance or potential. It can be used to recommend something that may be lesser-known or underrated but has qualities worth acknowledging or exploring.
The phrase "sleep on" or "don't sleep on" is often used in the context of sharing recommendations, promoting emerging talent, or expressing enthusiasm for something that may not have received widespread attention yet. It's a way for social media users to highlight and encourage the discovery of content or experiences that they find valuable or enjoyable.
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