Skip to main content

Copied URL to clipboard!

TikTok SEO

TikTok SEO is the process of optimizing content to improve its visibility and ranking in the TikTok algorithm. 

What is TikTok SEO?

The TikTok algorithm uses various factors to determine which content to show to users. By optimizing their content for TikTok SEO, creators can increase their chances of reaching a larger audience and growing their following on the platform.

Some of the factors that can impact TikTok SEO include:

  • The quality of video content;

  • The use of relevant and popular hashtags;

  • Writing descriptive captions that accurately reflect the content of the video;

  • Engagement metrics such as likes, comments, shares, and views; and

  • Posting at optimal times when the target audience is most active on the platform. 

By focusing on these factors, TikTok creators can optimize their content for search visibility, increase their reach, and ultimately grow their audience on the platform.


The future of social delivered to your inbox

Sign up for Later’s newsletter & be the first to access news, expert tips, and free resources.

Email Address

By entering your email, you're accepting Later's Terms of Service and Privacy Policy.


Stay in the know & grow your business

Create & manage all of your social media content in one app.