Skip to main content

Copied URL to clipboard!

URL Shortener

A URL shortener is a tool that takes a long URL (Uniform Resource Locator) and creates a shorter, condensed version that redirects to the original URL when clicked. 

This is done by using a server-side redirect, which sends users who click on the shortened link to the original, longer URL.

What is a URL shortener? 

URL shorteners are a useful tool for making long URLs more manageable and shareable on social media and other online channels. With that said, users should be cautious when clicking on shortened links from unknown sources and consider the potential privacy and security implications of using URL shorteners.

How do URL shorteners work?

URL shorteners use a unique identifier code that is appended to the domain name of the URL shortener service. For example, a URL shortener might create a link that looks like "https://bit.ly/2Qm1fcB", where "bit.ly" is the domain name of the URL shortener and "2Qm1fcB" is the unique identifier code.

What are the benefits of URL shorteners?

URL shorteners are commonly used on social media platforms like Twitter, where character limits make it difficult to share lengthy URLs. By shortening a URL, users can fit more information into their posts while still sharing links to relevant content. Additionally, URL shortener services often provide additional features such as analytics and tracking. This allows users to see how many clicks their shortened links receive.

What are some popular URL shortener services?

There are many URL shortener services available, both free and paid. Some popular URL shortener services include Bitly, TinyURL, and Ow.ly. Another option instead of a standard URL shortener is Later’s Link in Bio tool, which lets you add links directly to your Instagram and TikTok posts!

Share

Never Miss a Trend Again

Join over 1 million marketers and sign up for the Later newsletter to get Instagram news, trends, and tips right to your inbox!

Email Address

By entering your email, you're accepting Later's Terms of Service and Privacy Policy.

Resources