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Pinterest, Product Updates

New! Schedule Videos to Pinterest with Later

Today we’re happy to announce that you can now schedule videos to Pinterest with Later! 

Bring the power of video to your Pinterest boards, from how-to videos to makeup tutorials, showcase your content in the best light with video Pins. 

Pinterest Video Scheduling

Plan, schedule, and analyze both photo and video Pins in one place with Later!

Pinterest scheduling for video is available now on all paid plans, starting at just $9/month. Upgrade now!

 

Grow Your Business with Pinterest and Later

As an official Pinterest Marketing Partner, Later provides exclusive features and solutions to help you get the most out of Pinterest. 

In fact, Later is one of the only platforms that can schedule videos to Pinterest, which allows our customers to connect with Pinterest’s growing community in more ways.

With 300 million monthly active users and over 175 billion Pins, Pinterest is a powerful discovery engine for businesses. 72% of Pinterest users are inspired to shop when using the platform, even if they aren’t looking for anything in particular. 

Here at Later, we want to help you reach more people, grow your business, and expand your Pinterest marketing strategy.

With Later and Pinterest, you can now:

  • Expertly plan Pins with our visual Content Calendar 
  • Easily crop photos and videos, and trim videos to the desired length 
  • Save time by quickly planning, editing and posting videos across Pinterest and Instagram
  • Create custom descriptions, use saved captions or add your unique touch with emojis 
  • Track your overall Pinterest performance as well as individual board and Pin performance with Pinterest Analytics

Why Video Pins Are an Important Part of Your Pinterest Strategy

Pinterest is a platform designed for discovery, which makes it the perfect medium for brand-centric videos that educate and inspire their audience. 

According to Pinterest, search for “inspirational videos” increased by 31% last year with specific searches for makeup tutorial videos increasing by 2,063%. 

With video Pins, you can join brands like L’Oreal and Tastemade who are already using videos to their advantage. 

Tastemade’s use of the video features has helped them grow their Pinterest following by 100% year on year!

“As early adopters to video on Pinterest, Tastemade has successfully driven over 1 billion video views and 200 million engagements YTD, while growing our following 100% YoY,” said Larry Fitzgibbon, CEO & Founder Tastemade.

“It’s clear that Pinterest users are hungry for videos that are both entertaining and actionable,” he added.

It’s easy to see how their eye-catching and often mouth-watering videos attract and engage customers. 

Video Pins are not limited to foodies; work out videos, DIY crafts, and makeup tutorials are just a few examples of how videos can bring your boards to life.

 

How to Schedule Video Pins:

#1. Upload your video content to Later

Did you know that you can upload videos to your Media Library too? Free plans can only upload photos, but video scheduling for Pinterest, Instagram, Facebook, and Twitter is available on all Later paid plans

You can  upload videos directly to your Media Library, or import videos from Dropbox or Google Drive.

#2. Plan and schedule your Pin with drag-and-drop 

Select your video from the media library, and drag-and-drop it onto your content calendar to schedule! 

The content calendar will give you a quick overview of your scheduled Pins and help you maintain the right aesthetic for your boards. 

To avoid any surprises, you can familiarize yourself with the Pinterest Video guidelines.  

Videos must be: 

  • 4 seconds to 15 minutes long and up to 2GB in size. 
  • mp4, mov, and m4v files and H.264 or H.265 encoding.
  • Standard video sizes, including widescreen (16:9), square (1:1), and vertical (9:16, 4:5, 2:3).
  • In English, French, or German

#3. Crop or trim your video for Pinterest

Choose from a number of different options to ensure your video is the optimal length and size.

Later’s native editing allows you to choose from four different sizing options: 

  • Freeform: Choose a custom crop size 
  • Square: 1:1 aspect ratio
  • Portrait: 4.5 aspect ratio
  • Landscape: 16.9 aspect ratio

You can also trim the beginning or end of your video. There’s no limit to the amount you can trim, but remember videos need to be at least 4 seconds long.

#4. Add a caption and a link

Drive traffic to your website by adding a link, and keep your followers engaged by adding the perfect description for your Pin. 

#5. Schedule your video Pin!

Now you’re ready to hit save and schedule your video Pin with Later! Pinterest wants to maintain the highest standards among community posters, so all video Pins must be submitted for approval before being published. 

Pinterest Video Scheduling

Once you save your post, your Pin will be submitted for approval by Later. This usually takes between 24 and 48 hours. As soon as your Pin has been approved you’ll see an “Approved” tag on the calendar post.

In a small number of cases, Pinterest may reject posts, you can learn more about their community guidelines here.

Important: your video Pin is submitted at the scheduled time, so it will be approved 24-48 hours following the scheduled time. Once it’s approved by Pinterest, your Pin will be published immediately.

#6. Optimize your Pin performance and grow your following by tracking your Pin results with Later’s Pinterest Analytics 

Get in-depth analytics on your follower growth, individual board performance, saves, comments and Pin performance.

Pinterest Video Scheduling

Need more help with scheduling videos to Pinterest? Check out our help guide here

With these new and exclusive features and the combined force of Later and Pinterest partnership, there’s nothing stopping you from engaging customers and ultimately taking your business to the next level on Pinterest. 

Schedule videos to Pinterest now! Upgrade to any paid plan, starting at just $9/month!

 

Written By

Matt Smith

Matt has founded a few startups and is also one of the founders at Later where he leads the marketing, growth and customer experience. In previous companies he’s led product, engineering & growth teams. You can follow @mattfromlater on Instagram or Twitter