Influencer Marketing Resources
Learn content creation tips from the experts at Later. Browse our collection of influencer marketing reports, courses, webinars, guides, videos, and worksheets.
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Holiday Influencer Marketing Strategy Guide
Prepare your influencer marketing strategy for this upcoming holiday season.
![Holiday Influencer Marketing Strategy Guide thumbnail](https://images.ctfassets.net/nfpsrlop6sws/31Z1M69iOFByl6Q50oxEOA/f6705704a799bad9031f43f1ea5382b0/HolidayInfluencerMarketingStrategyGuide-ResourceHub-Thumbnail.png?w=3840&h=2160&q=50&fm=png)
2024 Influencer Marketing Benchmarks Report
Get detailed stats & insights to help set your influencer marketing goals.
![2024 Influencer Marketing Benchmarks Report thumbnail](https://images.ctfassets.net/nfpsrlop6sws/4p4y1gT5tNi83UxOEgxjUU/5825df0ccc03956608b41315ec290c56/InfluencerMarketingBenchmarksReport2024-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
The Future of Influencer Marketing: 2024 Trends & Predictions
Tune in to learn our top trends and predictions for the new year.
![image for 2024 predictions webinar](https://images.ctfassets.net/nfpsrlop6sws/24sjrzOOD9vdNi0HTQxZiy/631c10cfaec22461d015e294495b0f0d/2024_Predictions-Webinar-Thumbnail.png?w=1921&h=1081&q=50&fm=png)
Creator Compensation Report
Learn all about creator compensation and industry trends.
![Creator Compensation Report thumbnail](https://images.ctfassets.net/nfpsrlop6sws/73w9NXBmnX1HNO92pQxnqb/011882ad9b1d30fa2de90e8b323604d9/CreatorCompensation-Report-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Free Influencer Media Kit Template
Stand out from the crowd with our free Influencer Media Kit template + how-to guide.
![Image reading Influencer Media Kit Template with graphic of the template being created using photoshop](https://images.ctfassets.net/nfpsrlop6sws/2vVEo4J4zUtSOJ8wjXq7an/9269c7c7469ae294dea27174d766002d/InfluencerMediaKitTemplate-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Become a Later Ambassador
Spread the word about Later's game-changing features, while earning a commission!
![Thumbnail with the text "Become a Later Ambassador" and an image of a person smiling with a heart emoji above their head.](https://images.ctfassets.net/nfpsrlop6sws/38QlNv1pftSL9itVMQWMA7/58a9fefb77d470a4145a2abeef5f59e6/LaterAmbassador-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Rosefield
How Rosefield’s influencer marketing strategy, powered by Later, drove 167% ROAS across 7 global markets.
![Rosefield thumbnail](https://images.ctfassets.net/nfpsrlop6sws/espfDyE2vhijyqbEmx4sO/e0db1b638219f75a7b046fcd7d30f4b3/rosefield-thumbnail.png?w=1585&h=892&q=50&fm=png)
Spectrum Brands
How Spectrum Brands and Later activated 4 pet brands for a Holly Jolly holiday campaign.
![Spectrum Brands thumbnail](https://images.ctfassets.net/nfpsrlop6sws/20KijdsXeN6MxUHmPRRUiR/7341abc5185a28ed3e78cec7e2c57142/spectrum-brands-thumbnail.png?w=1585&h=892&q=50&fm=png)
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Trident
How Trident worked with Later to leverage micro- and macro-influencers across TikTok and Instagram.
![Trident thumbnail](https://images.ctfassets.net/nfpsrlop6sws/5HFDbbDLEwPfnzc9yLpBJ1/5b537d87fd6f4b668e695c73b3e6a2ba/spectrum-brands-thumbnail.png?w=1584&h=880&q=50&fm=png)
Ste Michelle Wine Estates
How Ste Michelle Wine Estates scaled social proof with Later to drive cost savings.
![Ste Michelle Wine Estates thumbnail](https://images.ctfassets.net/nfpsrlop6sws/5sHoO3OJ9wFsBG6Rk8APSL/fcb21388fb98fc696b46e1b1c76d871b/spectrum-brands-thumbnail.png?w=1584&h=880&q=50&fm=png)
Influencer Marketing & FTC Disclosures Guide
Get up to speed on the latest guidelines.
![Influencer Marketing & FTC Disclosures Guide thumbnail](https://images.ctfassets.net/nfpsrlop6sws/4Xj6wAJNACxMT2eiGLVwZs/d9165ae1c4040abcc4f84cf9ce82a5e6/InfluencerMarketing_FTCDisclosures-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Guide to the Creator & Passion Economies
Learn how content creators are evolving within the growing passion economy.
![Creator & Passion Economies Guide thumbnail](https://images.ctfassets.net/nfpsrlop6sws/5er5bmvjYcZKOq5XseAClv/e47b4daebca94a05610797214d84eac2/passion-economy-creators-ResourceHub-Thumbnail.png?w=3840&h=2161&q=50&fm=png)
Inclusive Influencer Marketing Guide
Place DEI at the forefront of your influencer marketing strategy.
![Inclusive Influencer Marketing Guide thumbnail](https://images.ctfassets.net/nfpsrlop6sws/5Sqkb6T6QYFUrs4Conib4P/79bf382b8500784691b13f66ee5b1057/InclusiveInfluencerMarketing-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Free Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate in seconds & compare them with industry benchmarks.
![Free Instagram Engagement Rate Calculator thumbnail](https://images.ctfassets.net/nfpsrlop6sws/6NiIjaNZVN0JewtYco62Nq/52314ca51b0f4ebf21df4ce695fca5f3/free-instagram-engagement-rate-calculator-2.png?w=3840&h=2160&q=50&fm=png)
Ultimate Guide to Influencer Marketing for Retail
Learn how to leverage influencers for retail brands.
![Free influencer marketing guide for retail brands from Later](https://images.ctfassets.net/nfpsrlop6sws/5rPbIwrC83RA50fWyV7KZX/b9dd7fe83c5f3636e54d284411f2bbe9/IMGuideForRetail-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Influencer Marketing Guide for Cosmetic Brands
Learn how to leverage influencers for cosmetic brands.
![Influencer Marketing for Cosmetic Brands thumbnail](https://images.ctfassets.net/nfpsrlop6sws/4d6AIIeUEJqVh7mAtlOuin/1e5d5a7b698faf4efeb691829edbc64c/IM_for_Cosmetics_Brands-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
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