Influencer Marketing Resources
Learn content creation tips from the experts at Later. Browse our collection of influencer marketing reports, courses, webinars, guides, videos, and worksheets.
Filter By
Kroger Precision Marketing
How Kroger Precision Marketing scaled its influencer program to over 300 campaigns in 1 year.
![Kroger Precision Marketing thumbnail](https://images.ctfassets.net/nfpsrlop6sws/3rC1Ij6DCSsz6F3HKdUsn4/6a95802007262997e5a5178e0c64aceb/kroger-precision-marketing.png?w=1582&h=890&q=50&fm=png)
Dallas Mavericks
How the Dallas Mavericks used Later to activate influencers & engaged local community all year long.
![Dallas Mavericks thumbnail](https://images.ctfassets.net/nfpsrlop6sws/3KLqYtSReJTjLjKH9CeeMo/85e6278e96c9d030ad6a814be844c4a6/dallas-mavericks.png?w=1582&h=890&q=50&fm=png)
Clif Bar
How CLIF Bar activates influencers across use cases to influence multiple consumer touchpoints using Later.
![Clif Bar thumbnail](https://images.ctfassets.net/nfpsrlop6sws/7dIZEKzSLNJkcs8gltWX3z/a5349e1a2cb194d7d70b65048961d25f/clif-bar.png?w=1582&h=890&q=50&fm=png)
Kraft
How Kraft partnered with Later to drive a double-digit lift in favorability and intent.
![Kraft thumbnail](https://images.ctfassets.net/nfpsrlop6sws/6KbJgn6u8DvbD02G90QhFM/0126b121e3a0fd164e508098e9acf8d9/kraft.png?w=1582&h=890&q=50&fm=png)
Totino’s
How Totino’s worked with Later to activate TikTok creators and reach Gen-Z gamers.
![Totino’s thumbnail](https://images.ctfassets.net/nfpsrlop6sws/3Ikm8A1r8mPpo4Ard8thgB/f4c04e1053a75ad55a9876f8d01d2d35/totinos.png?w=1581&h=890&q=50&fm=png)
MacKenzie-Childs
How Later & MacKenzie-Childs made holiday magic by pairing creator content with paid media.
![MacKenzie-Childs thumbnail](https://images.ctfassets.net/nfpsrlop6sws/6X8SvXPk2OaKAXvy2IPxun/e11d22d637c085817f7dab874d636f49/mackenzie-childs.png?w=1582&h=891&q=50&fm=png)
Lindt x American Greetings
How American Greetings and Lindt leveraged influencers to drive Mother’s Day sales, powered by Later.
![Lindt x American Greetings thumbnail](https://images.ctfassets.net/nfpsrlop6sws/4Js7SfsmuQpDZGlHOu3yKe/12faecaded76e6a05f7c3b9cbbcdca98/lindt-x-american-greetings.png?w=1582&h=890&q=50&fm=png)
Beauty & Skincare Brand
How a beauty and skincare brand partnered with Later to gain audience insights from Black and Latinx creators.
![Beauty & Skincare Brand thumbnail](https://images.ctfassets.net/nfpsrlop6sws/L45aTtnegGAvcAgsuQKbY/5cedd8a08f0ecc1d694a6c9bda2b4da8/beauty-and-skincare-brand.png?w=1582&h=890&q=50&fm=png)
Subscribe to Later's newsletter and get the latest news delivered straight to your inbox
Email Address *
f'real
How f’real foods partnered with Later to activate TikTok creators to increase engagement and sales.
![f'real thumbnail](https://images.ctfassets.net/nfpsrlop6sws/6mc2CaGCaP95iw3JbB20hm/2f1357a39cb7fa95682571937ab49f05/freal.png?w=1582&h=890&q=50&fm=png)
Eyeconic
How Eyeconic launched a referral program using Later to increase brand awareness and site traffic.
![Eyeconic thumbnail](https://images.ctfassets.net/nfpsrlop6sws/4apcNsotnE3brsey5XxjHn/634769e52868962555cdaf565ac82968/eyeconic.png?w=1582&h=890&q=50&fm=png)
Paid Media in Influencer Marketing Ultimate Guide
Learn how to leverage paid media for enhanced growth and ROI.
![Free paid media and influencer marketing guide](https://images.ctfassets.net/nfpsrlop6sws/2X2W2PWZ3ZLz5kifw3UJKo/66d82ea88f08832e3634067aa0ac568a/InfluencerMarketingPaidMedia-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Influencer Marketing Planning Guide
Download the planning guide and get ready for the year ahead!
![Influencer Marketing Planning Guide thumbnail](https://images.ctfassets.net/nfpsrlop6sws/4Z3ImGxHItAmNsFeTEK58O/2bbbf532af5651e49336dbff98acc00f/Influencer_Marketing_Planning_Guide-Guide-Thumbnail.png?w=1920&h=1081&q=50&fm=png)
Influencer & Affiliate Marketing Guide
Learn how to merge affiliate marketing with influencer marketing.
![Free influencer marketing and affiliate marketing guide for brand marketers from Later.](https://images.ctfassets.net/nfpsrlop6sws/1D9Pu1LQnLPnjhHcvVeqEW/bd233fb4428f9a0ff97765f84dc0bb33/InfluencerAffiliateMarketingGuide-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
How to Write Effective Influencer Marketing Reports
Learn how to measure and report on influencer marketing campaigns.
![Free influencer marketing guide to campaign measurement and reporting.](https://images.ctfassets.net/nfpsrlop6sws/1FpBfZQjv9s9WYxZ6GWMpD/2f3ed780a54eb62fe50c8e6d5e3d7131/Influencer_Marketing_Measurement_Guide-Guide-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Influencer Marketing Platform Buyer’s Guide
Discover the six key features an influencer marketing platform should have.
![Free influencer marketing platform guide for brand marketers from Later](https://images.ctfassets.net/nfpsrlop6sws/4SAIA5BhOG6hBnDIIYsylZ/0d8fa84b6309c0afe56250b461bb824b/The_Influencer_Marketing_Platform_Buyers_Guide_for_Brand_Marketers-Instagram_Live_PDF.png?w=1920&h=1080&q=50&fm=png)
E-Commerce & DTC Influencer Marketing Guide
Learn how to leverage influencers for your e-commerce and direct-to-consumer brand.
![Free influencer marketing guide for E-commerce and DTC brands from Later](https://images.ctfassets.net/nfpsrlop6sws/5HidpqMj0Ptk31fuU6CNkf/b47e46ad9427060c063e94a6cab1f649/Influencer_Marketing_for_E-Commerce_DTC-Guide-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Get the best social media marketing tools in one app
Create, edit, and share social media content faster with Later!