Skip to main content

Copied URL to clipboard!

Clickbait

Clickbait is a type of online content, such as an article or video, that uses sensational or misleading headlines, images, or descriptions to attract clicks and generate traffic. Clickbait often exaggerates or misrepresents the content of the article or video, leading users to click on it in the hopes of finding out more.

How is clickbait used in social media?

The goal of clickbait is to generate more clicks and page views, which can lead to increased ad revenue or other forms of monetization. However, clickbait can be deceptive and frustrating for users who are looking for informative or valuable content.

Some common examples of clickbait headlines might include phrases like "You won't believe what happened next," or "This will change your life forever." The headline might be accompanied by an attention-grabbing image or video thumbnail, which may or may not accurately represent the content of the article or video.

Clickbait is a bit of a controversial tactic that is often used by online publishers and advertisers to drive traffic to their websites. While it can be effective in generating clicks, it can also be deceptive and erode trust with readers.

What are examples of clickbait headlines?

Here are some examples of clickbait headlines that you might see on websites or social media:

  • "10 shocking facts about your favorite TV show that you never knew!": This type of headline suggests that there are hidden or surprising details about a popular TV show, with the aim of generating clicks and engagement on social media.

  • "The secret to making millions in just 30 days!": This type of headline often leads to ads or articles that promote get-rich-quick schemes, scams or pyramid schemes.

  • "You won't believe what happens when this guy tries to swim with sharks!": This type of headline suggests that there is a dramatic or dangerous situation that will be revealed in a video or article, with the aim of generating clicks and views.

There’s a time and place for clickbait headlines. While they may be effective at generating clicks, they can also be frustrating or deceptive for users who are looking for informative or trustworthy content. It’s best to use clickbait strategically and sparingly to drive more traffic to your page.

Share

Never Miss a Trend Again

Join over 1 million marketers and sign up for the Later newsletter to get Instagram news, trends, and tips right to your inbox!

Email Address

By entering your email, you're accepting Later's Terms of Service and Privacy Policy.

Resources