Skip to main content

Copied URL to clipboard!


Conversion refers to the process of turning a social media user into a customer by encouraging them to take a specific action.

Social media conversion is all about getting the user to move from being a passive follower or fan to an active participant in the brand's marketing or sales funnel, such as making a purchase, filling out a form, or signing up for a newsletter.

How do conversions work?

Getting conversions starts with building a strong following on social media platforms like Facebook, Twitter, Instagram, and LinkedIn by creating engaging and shareable content, using hashtags, and promoting your social media profiles through other marketing channels. 

Once you have a following, the next step is to build trust with your followers by consistently providing valuable and relevant content. By driving traffic to your website, encouraging engagement and interaction, and using social media advertising to reach users who are more likely to be interested in your products or services, you can increase conversions and turn followers into loyal customers and subscribers.

The key to social media conversion is to focus on building relationships with your followers and providing value, rather than just promoting your products or services. By building trust and providing value, you can establish your brand as a trusted resource and drive business results through social media.

What are ways to measure conversion?

Brands need to create compelling content targeted toward their audience to improve social media conversion. They can use calls-to-action (CTAs) to encourage users to take specific actions, then track and analyze performance to make data-driven decisions. Here are three ways to measure conversion:

Click-through rate (CTR)

CTR measures the number of clicks a social media post receives, indicating how many people are interested in learning more about the brand's products or services.

Conversion rate

Conversion rate measures the number of people who complete a specific action, such as filling out a form or making a purchase, after clicking through from a social media post.

Engagement rate

Engagement rate measures the level of interaction a social media post receives, such as likes, comments, and shares. High engagement rates can indicate that the content is resonating with the audience and could lead to increased conversions.

Why are conversions important?

Social media conversion is an important metric for businesses looking to turn their social media presence into a revenue-generating channel. By focusing on creating engaging content and optimizing their social media strategy for conversion, brands can build a loyal customer base and drive sales and revenue growth.


The future of social delivered to your inbox

Sign up for Later’s newsletter & be the first to access news, expert tips, and free resources.

Email Address

By entering your email, you're accepting Later's Terms of Service and Privacy Policy.


Stay in the know & grow your business

Create & manage all of your social media content in one app.