Skip to main content

Copied URL to clipboard!


On social media, the term "flex" is used to showcase or boast about one's achievements, possessions, skills, or attributes.

It’s a way of demonstrating confidence, success, or superiority in a particular area. When someone "flexes" on social media, they are often seeking recognition, admiration, or validation from their audience.

Where did the term "flex" come from?

The origins of "flex" came from African American Vernacular English (AAVE), where it emerged as a term to describe showing off or bragging. In AAVE, "flex" signifies the act of flaunting one's accomplishments, skills, or material possessions as a means of asserting one's status or dominance within a social group.

The term gained wider usage beyond AAVE-speaking communities and became popularized in mainstream culture, including social media platforms. Its meaning expanded to encompass various forms of self-promotion, not limited to material possessions but also encompassing achievements, talents, experiences, and lifestyle choices.

How do people use "flex" on social media?

On social media, "flex" can take different forms:

  • Material Possessions: Users may post pictures or videos showcasing luxury items, expensive purchases, designer clothing, or high-end gadgets to highlight their wealth or access to exclusive products.

  • Accomplishments and Experiences: Individuals might share photos or stories about their achievements, such as awards, academic success, career milestones, travel experiences, or noteworthy events, to emphasize their accomplishments and lead others to perceive them as successful or influential.

  • Skills and Talents: "Flexing" can involve demonstrating exceptional abilities, talents, or expertise in areas like sports, arts, music, cooking, or any other field where an individual excels. This allows them to showcase their proficiency and gain recognition.

It is important to recognize that "flexing" can have both positive and negative connotations. While it can serve as a source of inspiration, motivation, and celebration of achievements, excessive or boastful flexing may come across as arrogant, inauthentic, or attention-seeking.


The future of social delivered to your inbox

Sign up for Later’s newsletter & be the first to access news, expert tips, and free resources.

Email Address

By entering your email, you're accepting Later's Terms of Service and Privacy Policy.


Stay in the know & grow your business

Create & manage all of your social media content in one app.