TikTok creators are generating millions of dollars on the app, but who takes home the biggest paycheck? Forbes’ annual highest paid TikTokers list reveals all.
According to the report, the app’s top-earning creators (excluding celebrities who found fame elsewhere) collectively pocketed over $55.5M in 2021 – a whopping 200% year-on-year increase.
If you’re still thinking of TikTok as a viral dance app for teens, think again. From brand partnerships to endorsements, TikTok is a hotbed of marketing activations – and these are the top creators cashing in:
#1: Charli D’Amelio – Earns $17.5M
Follower count: 133.7M
An early adopter of the app (she created her account in May 2019) Charli is TikTok’s most-followed creator, who rose to fame via her captivating dance clips.
In the years since, she’s secured quite a few brand partnerships, ranging from Invisalign to Dunkin Donuts and Hollister, as well as her own Hulu Series, The D’Amelio Show – not bad for a 17-year-old.
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#2: Dixie D’Amelio – Earns $10M
Follower count: 56.8M
Best known for being the second half to her younger sis Charli, Dixie D’Amelio is best known for jumping on timely trends and comical vids that showcase her personality.
Can she attribute much of her success (and partnerships) to Charli’s pull? Most likely, but the budding songstress has managed to secure some serious deals in her own right.
#3: Addison Rae – Earns $8.5M
Follower count: 86.2M
Another early adopter and competitive dancer, comes Addison Rae, TikTok’s resident lip-sync queen.
With her winning combination of sweet, southern drawl and dance, this Louisiana star has shot to massive TikTok fame.
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Tied at #4: Josh Richards – Earns $5M
Follower count: 25.6M
At just 19 years old, Josh Richards is one of TikTok’s most recognized creators.
Typically posting dance and lip-sync videos, the floppy-haired Canadian has clocked much of our screen time since he first joined TikTok (formerly known as musical.ly) in 2017.
In the years since Josh has moved into the world of podcasting, co-hosting alongside Dave Portnoy on the show BFFs and appearing in the movie, Under the Stadium Lights, while also co-founding an energy drink brand.
Tied at #4: Bella Poarch – Earns $5M
Follower count: 87.5M
Since then, the Filipino-American’s feed has been filled with syncs to the same tune.
Tied at #5: Kris Collins – Earns $4.75M
Follower count: 42.3M
Comedy and TikTok fit together like peanut butter and jelly, and Kris Collins has nailed the recipe.
But becoming a TikToker was never actually her goal. In the wake of COVID-19, Kris had to halt her career as a hairdresser, and serendipitously found herself on the app.
Now, whether it’s a clip making fun of her parents or a spot-on impression of her siblings, Kris’s relatable sketches have earned her millions on TikTok, plus some serious deals with Amazon and Pantene.
Tied at #5: Avani Gregg – Earns $4.75M
Follower count: 39.4M
From there the beauty connoisseur amassed 39.4M strong through her sense of style and makeup skills.
Since then, the African, Asian-American starlet has naturally stepped into the fashion arena, landing brand partnerships with Louis Vuitton and Dior, in addition to publishing a book titled, Backstory: My Life So Far.
And that concludes the Forbes highest paid TikTok-er list!
Given their collective pull, main character energy, and soaring engagement, they’re not just tastemakers, they set the trends.
And while you may not have the budget to hire one of these shining stars, you can look to them to provide valuable inspiration for your next TikTok influencer marketing campaign.
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