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Instagram, Marketing

How to Post to Instagram from PC and Mac

One common question we hear from our community is how to post to Instagram from PC and Mac.

It’s a great question, really! Most people think that Instagram only lets you post from your mobile device, which makes planning your feed way more time-consuming.

But the reality is that you can (and should!) post to Instagram from your PC and Mac.

How exactly? By using a free Instagram scheduler like Later that lets you upload to Instagram from your desktop! Here’s our guide on how to post to Instagram from PC and Mac:

post to instagram from pc

Tip #1: Use an Instagram Scheduler That Automatically Posts for You!

Prior to a recent API change, Instagram was different from most other social networks because it didn’t allow other apps to automatically post for you.

In fact, any app that offered auto-publishing on Instagram was violating Instagram’s terms of use, and using them put your account at risk of being banned!

But that all changed when Instagram announced several major updates to their API, including giving Instagram business profiles the ability to schedule single photo and video posts to Instagram without the use of push notifications.

Here at Later, we’re pleased to say that auto-publishing to Instagram is available on all Later plans, including our free plan!

With Later’s Auto Publish feature enabled, you can post to Instagram from PC or Mac without any push notifications. All you have to do is schedule your photo or video, select “Auto Publish,” and it will automatically publish to Instagram at the scheduled time!

post to instagram from pc

Not only is auto-publishing easier, but it’s another great way to save time with your Instagram marketing. So whichever app you decide to use to schedule Instagram posts, make sure it’s one that automatically posts to Instagram from your desktop.


Tip #2: Use Later to Post to Instagram from PC and Mac

It’s really no wonder why so many people want to post to Instagram from PC and Mac.

As much as we love Instagram’s mobile app, with an Instagram scheduler like Later, you can plan and schedule your posts, track your analytics, optimize your workflow, generate sales, and so much more.

After planning and scheduling your posts with Later, you can choose to either auto publish if you have an Instagram Business Profile or receive a notification on your mobile device.

If you choose to receive a push notification, when it’s time to post, Later will automatically send a notification to your mobile device with your scheduled post and pre-written caption attached. All you have to do is hit “paste” in the caption field and you’re all set to post to Instagram!

post to instagram from pc

Whatever your Instagram marketing goals, using Later is a quick and easy way to post to Instagram from PC and Mac, plus it’s a lot easier than managing your account (or accounts) from your phone. Here’s how to do it:

Step #1: Collect & Upload Your Content to Later

Whether you’re curating user-generated content (UGC) for Instagram or creating your own, it’s still important to gather all your content in one place.

With Later’s Media Library, you can upload, store, and manage all your photos and videos from anywhere with a WiFi connection —  making it super easy to find that perfect photo right when you need it!

post to instagram from pc

Simply drag and drop all your photos and videos from your desktop, Dropbox, or Google Drive account directly onto your Media Library.

Next, add a few labels to help organize your content, whether it’s by campaign, photoshoot, color, or theme. This makes it much easier to pull the right photo or video when you need it!

post to instagram from pc

If you’re curating content for Instagram, you can use Later’s Search by Hashtag feature to find relevant posts by hashtag. Once you’ve found some user-generated content (UGC) gems from your community, you can easily add them to your Media Library and then repost them to build a beautifully curated feed.


Step #2: Schedule Your Instagram Posts

Once you’ve collected and uploaded all your content to Later, you can start scheduling your posts!

We recommend creating an Instagram queue on the “week” tab of Later’s content calendar. All you need to do is double-click the timeslot that you’d like to add and a grey box will appear. To adjust your time, just drag the timeslot to the desired time.

Now when you queue up your Instagram posts, they’ll automatically be scheduled for your desired timeslots! You can select multiple photos or videos from your media library, and simply drag and drop them onto your calendar.

You can also use Later’s Best Time to Post feature to find your personal best times to post on Instagram, and then create a queue based on those times!

post to instagram from pc

When you activate Best Time to Post on your account, Later automatically calculates your top 7 posting times based on historical engagement rates. By scheduling your posts for those “top” times, you have a better chance of reaching more users and getting more engagement on your posts.

Step #3: Plan Your Instagram Feed

With your Instagram posts scheduled, you can now begin to plan out your Instagram feed!

As we’ve said before, Instagram is quickly becoming the new home page for businesses. So it’s more important than ever optimize your profile to convert more visitors into followers.

One of the best ways to do this? By building a gorgeously branded Instagram feed.

post to instagram from pc

With Later’s Visual Instagram Planner (which is also available on our mobile app), you can easily plan and rearrange your scheduled Instagram posts to get the perfect looking feed.

It’s a simple as dropping your photos onto your Visual Instagram Planner and dragging them around to create the look and feel that you want.

Step #4: Auto Publish Your Instagram Posts

As we mentioned above, Instagram’s new API allows users with an Instagram Business Profile to auto-publish single photo posts to Instagram.

If you meet those requirements, when you enable Auto Publish with Later, you can automatically post to Instagram from PC or Mac, without the need for push notifications. Once scheduled, your photo or video will automatically post to Instagram at the time you selected!


Note: Instagram’s Graph API doesn’t support auto-publishing for carousel posts, so you’ll still need to use notifications for any carousel posts that you schedule with Later.

The same is true if you’re on a personal Instagram account. At the moment, auto-publishing is only available to users on Instagram Business Profiles. In order to switch, you’ll need to connect your Instagram account to a Facebook page. You can learn how to set up an Instagram Business Profile here.

If you prefer to stick with a personal Instagram account or you want to schedule carousel, when it comes time to post, Later will automatically send a push notification to your mobile device with your post and caption attached.

When you’re ready, all you have to do is open the notification, and within two clicks, you’re all set to post to Instagram!

Using an Instagram scheduler like Later that lets you post to Instagram from PC or Mac will save you a ton of time and frustration trying to get your photos and videos from your computer to your phone!

With Later, you can upload, schedule, and post to Instagram from PC and Mac, as well as from your tablet and smartphone — so you can work wherever, whenever!

Ready to save time with Instagram? Get started for free now!

Written By

Benjamin Chacon

Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. You can follow his day-to-day on Instagram @benjaminchacs.

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