Course

How to Use Instagram Stories for Business

Lessons

Lesson 1: The Power of Instagram Stories For Your Brand

You'll learn:

How to drive traffic from your Instagram Stories
Ways to convert your followers into paying customers
The benefits of showing your personality on Instagram Stories

Helpful Resources:

Lesson 2: How to Create an Instagram Stories Strategy

You’ll learn:

How to include Instagram Stories in your overall strategy
The importance of content pillars and how to create them for your brand
Easy content ideas
The best time to post Instagram Stories, how long they should be, and how to measure success

Helpful Resources:

Lesson 3: Best Practices for Sharing and Creating Instagram Stories

You’ll learn:

How to take advantage of Instagram Stories Stickers
Why call-to-actions matter and how you can use them to drive engagement and sales (with examples!)
The value of Instagram Stories highlights
Ways to stay consistent with your aesthetic, closed captions, and reporting

Helpful Resources:

Hosted by the Pros

Christine Colling

Social Media Manager, Later@christineyurie

As Later’s Social Media Manager, Christine Colling oversees the company’s organic and paid social media programs. With over 8 years of experience in bringing brands to life on social media, Christine is well versed in the latest social media trends and best practices.

How to Use Instagram Stories for Business

Lessons

Lesson 1: The Power of Instagram Stories For Your Brand

Helpful Resources:

Lesson 2: How to Create an Instagram Stories Strategy

Helpful Resources:

Lesson 3: Best Practices for Sharing and Creating Instagram Stories

Helpful Resources:

Hosted by the Pros

Christine Colling

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