Influencer Marketing Resources
Learn content creation tips from the experts at Later. Browse our collection of influencer marketing reports, courses, webinars, guides, videos, and worksheets.
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Trident
How Trident worked with Later to leverage micro- and macro-influencers across TikTok and Instagram.
![Trident thumbnail](https://images.ctfassets.net/nfpsrlop6sws/5HFDbbDLEwPfnzc9yLpBJ1/e0535094ecdf1cc2cd600ca5d97440ac/casestudy-thumbnail-trident.png?w=1920&h=1080&q=50&fm=png)
Ste Michelle Wine Estates
How Ste Michelle Wine Estates scaled social proof with Later to drive cost savings.
![Ste Michelle Wine Estates thumbnail](https://images.ctfassets.net/nfpsrlop6sws/5sHoO3OJ9wFsBG6Rk8APSL/ad195661f2f2b7e229140e9d67b6caa4/casestudy-thumbnail-stemichellewineestates.png?w=1920&h=1080&q=50&fm=png)
Influencer Marketing & FTC Disclosures Guide
Get up to speed on the latest guidelines.
![Influencer Marketing & FTC Disclosures Guide thumbnail](https://images.ctfassets.net/nfpsrlop6sws/4Xj6wAJNACxMT2eiGLVwZs/d9165ae1c4040abcc4f84cf9ce82a5e6/InfluencerMarketing_FTCDisclosures-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Guide to the Creator & Passion Economies
Learn how content creators are evolving within the growing passion economy.
![Creator & Passion Economies Guide thumbnail](https://images.ctfassets.net/nfpsrlop6sws/5er5bmvjYcZKOq5XseAClv/e47b4daebca94a05610797214d84eac2/passion-economy-creators-ResourceHub-Thumbnail.png?w=3840&h=2161&q=50&fm=png)
Inclusive Influencer Marketing Guide
Place DEI at the forefront of your influencer marketing strategy.
![Inclusive Influencer Marketing Guide thumbnail](https://images.ctfassets.net/nfpsrlop6sws/5Sqkb6T6QYFUrs4Conib4P/79bf382b8500784691b13f66ee5b1057/InclusiveInfluencerMarketing-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Ultimate Guide to Influencer Marketing for Retail
Learn how to leverage influencers for retail brands.
![Free influencer marketing guide for retail brands from Later](https://images.ctfassets.net/nfpsrlop6sws/5rPbIwrC83RA50fWyV7KZX/b9dd7fe83c5f3636e54d284411f2bbe9/IMGuideForRetail-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Influencer Marketing Guide for Cosmetic Brands
Learn how to leverage influencers for cosmetic brands.
![Influencer Marketing for Cosmetic Brands thumbnail](https://images.ctfassets.net/nfpsrlop6sws/4d6AIIeUEJqVh7mAtlOuin/1e5d5a7b698faf4efeb691829edbc64c/IM_for_Cosmetics_Brands-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Influencer Marketing for Travel & Hospitality
Plan a successful influencer program for travel & hospitality brands.
![Influencer Marketing for Travel & Hospitality thumbnail](https://images.ctfassets.net/nfpsrlop6sws/LtGdcF0cV6oabbFNBx78n/1d7617349ea99b41ab5aec03a5906b76/Travel_HospitalityGuide-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
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Your Guide to Content Creator Monetization
Learn about the many ways your brand can partner with creators to drive revenue.
![Your Guide to Content Creator Monetization thumbnail](https://images.ctfassets.net/nfpsrlop6sws/4cqseHsRv0wY8cms1tFrEq/2c7c1428bf69abb1886fbe117189d5d3/Content_Creator_Monetization-ResourceHub-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Fashion Retailer
How a popular fashion retailer ambassador program drove a 168% ROI in online & in-store sales using Later.
![Fashion Retailer thumbnail](https://images.ctfassets.net/nfpsrlop6sws/7CgyMPZQ9xsuuZU85LHXiH/4c674204c66a6c2e7ce374746ac3e56b/casestudy-thumbnail-fashionretailer.png?w=1920&h=1080&q=50&fm=png)
Bibigo
How Bibigo leveraged creators across tiers and channels to generate influencer content and drive brand affinity.
![Bibigo thumbnail](https://images.ctfassets.net/nfpsrlop6sws/qo69Iu0iacD7AELwy5XCZ/2a63837de5d5f576edfbab831d326496/casestudy-thumbnail-bibigo.png?w=1920&h=1080&q=50&fm=png)
Ratings & Reviews: The Influencer Marketing Guide
Learn the importance of ratings and reviews in your influencer strategy.
![Free ratings and reviews influencer marketing guide](https://images.ctfassets.net/nfpsrlop6sws/1VWTZ9r7ntkZD5epTJknif/1b5f1f0f9de8e4e7f0ff006adbd1a11d/Ratings-And-Reviews-The-Influencer-Marketing-Guide-Thumbnail.png?w=1920&h=1080&q=50&fm=png)
Palermo’s Pizza
How Urban Pie & Screamin’ Sicilian leveraged Later to activate TikTok & Instagram creators for #NationalPizzaMonth.
![Palermo’s Pizza thumbnail](https://images.ctfassets.net/nfpsrlop6sws/qsIbZskrZVVET22eZVdcu/c8edd737aaca297d4da1a422b268da5c/casestudy-thumbnail-palermospizza.png?w=1920&h=1080&q=50&fm=png)
Sperry x PFLAG National
How Sperry & PFLAG National partnered with LGBTQ+ creators on TikTok & Instagram using Later.
![Sperry x PFLAG National thumbnail](https://images.ctfassets.net/nfpsrlop6sws/5pxbX8UtrkHA5ldE7lSgFJ/7755753af588abe2e230282986c8ce9d/casestudy-thumbnail-sperrypflagnational.png?w=1920&h=1080&q=50&fm=png)
JanSport
How JanSport activated TikTok Creators using Later’s influencer marketing platform to amplify Gen-Z brand engagement.
![JanSport thumbnail](https://images.ctfassets.net/nfpsrlop6sws/6xDP5N8K2JiJfAUzMDNDqG/95ad91cce6d12d6e47e6dbee3d8abf49/casestudy-thumbnail-jansport.png?w=1920&h=1080&q=50&fm=png)
American Girl
How American Girl used Later’s influencer platform to promote its Cultural Celebrations Collection.
![American Girl thumbnail](https://images.ctfassets.net/nfpsrlop6sws/78I6kvqTZ0Xfu6o0QzUIPS/80b52866b627a1a364b5b78688feef35/casestudy-thumbnail-americangirl.png?w=1920&h=1080&q=50&fm=png)
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