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Influencer Marketing Resources

Learn content creation tips from the experts at Later. Browse our collection of influencer marketing reports, courses, webinars, guides, videos, and worksheets.

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Guide to the Creator & Passion Economies

Learn how content creators are evolving within the growing passion economy.

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Inclusive Influencer Marketing Guide

Place DEI at the forefront of your influencer marketing strategy.

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Free Instagram Engagement Rate Calculator

Calculate your Instagram engagement rate in seconds & compare them with industry benchmarks.

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Ultimate Guide to Influencer Marketing for Retail

Learn how to leverage influencers for retail brands.

Free influencer marketing guide for retail brands from Later

Influencer Marketing Guide for Cosmetic Brands

Learn how to leverage influencers for cosmetic brands.

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Influencer Marketing for Travel & Hospitality

Plan a successful influencer program for travel & hospitality brands.

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Your Guide to Content Creator Monetization

Learn about the many ways your brand can partner with creators to drive revenue.

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Fashion Retailer

How a popular fashion retailer ambassador program drove a 168% ROI in online & in-store sales using Later.

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Bibigo

How Bibigo leveraged creators across tiers and channels to generate influencer content and drive brand affinity.

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Ratings & Reviews: The Influencer Marketing Guide

Learn the importance of ratings and reviews in your influencer strategy.

Free ratings and reviews influencer marketing guide

American Greetings

How American Greetings & Later Influence™ built a powerful influencer marketing program.

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Palermo’s Pizza

How Urban Pie & Screamin’ Sicilian leveraged Later to activate TikTok & Instagram creators for #NationalPizzaMonth.

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Sperry x PFLAG National

How Sperry & PFLAG National partnered with LGBTQ+ creators on TikTok & Instagram using Later.

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JanSport

How JanSport activated TikTok Creators using Later’s influencer marketing platform to amplify Gen-Z brand engagement.

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American Girl

How American Girl used Later’s influencer platform to promote its Cultural Celebrations Collection.

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Global Management Consulting Firm

How a global management consulting firm executed a fast-paced research initiative, powered by Later.

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