Skip to main content

Copied URL to clipboard!

Content Calendar

A content calendar is a schedule that outlines the specific dates and times when you will publish content on your social media platforms.

It's essentially a roadmap that helps you plan, organize, and schedule your social media posts in advance.

What is a content calendar on social media?

A content calendar typically includes details such as the type of content you plan to share, the specific social media platforms you will use to publish each post, the dates and times you will publish your content, and any relevant hashtags or captions you will include with your posts.

Using a visual planner like Later, you can ensure that your social media content is consistent, strategic, and relevant to your audience. It can also help you avoid any last-minute scrambling to come up with ideas or posts, allowing you to stay organized and focused on your overall social media strategy.

Why are content calendars important?

Content calendars can be used for various types of content from blog posts, social media updates, and email newsletters to videos, podcasts, and more. They can be used by individuals, businesses, and organizations of all sizes to plan and manage their content creation and distribution in a strategic way.

Having a content calendar helps to ensure that content is published on a consistent basis and optimized for the channels on which they are shared. It also allows for better collaboration among team members and helps to avoid last-minute pressure to create and publish content.

What is the best content calendar to use?

Using a content calendar like Later can provide several benefits for your content marketing strategy. Here’s how: 

Schedule ahead of time

A content calendar allows you to plan and schedule your content in advance, ensuring that you are consistently publishing high-quality content at regular intervals.

Keep everything in one place

Later helps you stay organized by providing a centralized location to store all your content ideas and scheduling information.

Collaborate easily

If you are working with a team, Later can help facilitate collaboration and communication with Access Groups, ensuring that everyone is on the same page and working towards the same goals.

Strengthen your strategy

Align your content with your overall marketing strategy, ensuring that your content is focused on achieving your business goals.

Measure what matters

Later Analytics tracks the performance of your content on a content calendar, so you can analyze what works and what doesn't, allowing you to refine your strategy and improve your results over time.

Later’s content calendar can help you stay organized, save time, and boost the effectiveness of your marketing strategy. 


The future of social delivered to your inbox

Sign up for Later’s newsletter & be the first to access news, expert tips, and free resources.

Email Address

By entering your email, you're accepting Later's Terms of Service and Privacy Policy.


Stay in the know & grow your business

Create & manage all of your social media content in one app.