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Schedule. Post. Repeat.

The easiest way to auto post on Instagram

Schedule and automatically publish Instagram images, carousels, and Reels — no notifications required! Save more time, schedule posts, and keep your grid fresh.

Curly haired woman in a pink blazer smiles while her Instagram reel is auto posted using Later Auto Publish
Curly haired woman in a pink blazer smiles while her Instagram reel is auto posted using Later Auto Publish

How Auto Publish for Instagram Works

Later’s Auto Publish feature lets you bulk-schedule posts in advance

No more interruptions or notifications — just set your Instagram posts to publish automatically, then forget about it!

Collage of images showing how to schedule and auto post Instagram Reels and stories using Later, a Meta business partner
  1. 1.

    Connect Your Instagram Business Profile to Later

    Create an Instagram Business Profile to access the Later scheduler.

  2. 2.

    Schedule Your Photo, Carousel, or Reel to Instagram

    Schedule photos, carousels, and Reels to post automatically with Later. In just a few clicks, you’ll have on-brand content scheduled to post whenever you want.

  3. 3.

    Your Content Will Auto Post to Instagram!

    Just set the time, and Later will do the rest. You’ll even receive a notification when your post is live!

  4. 4.

    Find Your Best Time to Post

    Later learns when your Instagram followers are most engaged, and gives you scheduling suggestions that are unique to your audience.

  5. 5.

    Auto Post with Confidence

    Later is an Instagram Partner and uses the Instagram Graph API for publishing to Instagram, so scheduling with Later is always safe.

Instagram Auto Poster

Protect your time & your peace with Auto Publish

No more late nights or weekend posting —just schedule posts in advance and they’ll automatically publish whenever you want. Enjoy a well-deserved screen break!

Later Auto Publish is used to auto post a carousel, a feed post, and a Reel to Instagram

See it & Forget it

Schedule tons of different posts with Later

Schedule Reels, single-image posts, and Instagram carousel posts (multiple photos and/or videos in one post) to post automatically with Later.

Draft Instagram posts and captions and schedule them when you’re ready with draft posts

Save Draft Posts

Dream it, draft it, and post it later

Skip the spreadsheets with draft posts! Save your next idea as a draft on your calendar, then edit in the Visual Planner and schedule whenever you’re ready.

Manage Instagram content, schedule posts in advance, select hashtags and more in the Later mobile app

Later Mobile App

Create at home or on the go

Manage your social at the tap of a button with the Later mobile app. Forget transferring content from your phone to your desktop — easily manage posts no matter where you are.

Testimonial

How Auto Posting on Instagram Helps Real Brands

APOTHEKE Social Media Manager Jess Hong’s Headshot

Later’s Instagram Reels analytics tools have helped us tremendously with being more data-driven in our content strategy. The Reels auto publish is also a must- now we can spend less time manually posting, and more time creating great content!

Jessica Hong

Jessica Hong

Social Media Manager, APOTHEKE

See Customer Stories

FAQ

  • Auto Publish means that the posts you’ve scheduled in Later will publish to Instagram without any more work on your side. For example, if you have a single photo post (complete with caption, first comment, location tag, etc.) set to Auto Publish at 3:00 PM on Saturday, that post will go live at 3:00 Saturday. Some might say you can “set it and forget it.” 😏

  • Yes! With Later’s Instagram Reels Scheduler, you can visually plan & schedule Reels to auto post whenever you want.

  • Yes! Carousel posts (aka multi-photo posts, aka photo dumps) with multiple photos and/or videos can be Auto Published and scheduled using the Later Instagram Scheduler.

  • At the moment, Instagram Stories scheduled in Later must be published through Notification Publishing.

    That means: you can still plan and edit your Instagram Stories in Later (which is sometimes easier than using your phone), schedule them, and get a reminder sent to your phone when it’s time to post.

    FYI: this is a restriction from the official Instagram API. As an official Instagram partner, those are the rules we adhere to. Any solutions who offer automatic publishing for stories may be less-than-legit. 😬

  • Yes! With Later for TikTok you can schedule your TikTok posts in advance to publish at a set date and time. Compose your post, add hashtags, mention other users, and decide whether to allow comments, duets, or stitches. Later validates your media for you, so you know your post will publish without any hiccups.

Less screen time, more me time

Schedule posts in advance with Later — try it for free.