Twitter is a great place for businesses and creators to share news, drive traffic, and join trending conversations.
And similar to other platforms, the opportunity to grow an engaged community is huge.
But how do you get followers on Twitter?
In this blog post, we’re sharing 6 tips that’ll help you reach your target audience and entice them to hit follow:
6 Ways to Get Followers on Twitter
When it comes to building your brand’s social media strategy, Twitter is ideal for sharing short-form updates and real-time reactions.
With more than 145 million daily users, it provides an opportunity to connect with potential customers and drive traffic to your site.
“Twitter offers immediate CTA perks,” explains Matt Swider, TechRadar’s US Editor-in-Chief. “Links to outbound websites aren’t penalized and receive engagement, and Retweets have the power to make your message go viral.”
The takeaway? It’s a good idea to grow your community on Twitter.
Here’s are 6 ways to get more followers on Twitter:
Tip #1: Use Images, Video, Memes, and GIFs to Capture Attention
Unlike other platforms which allow for long-form captions, Twitter wants you to keep it short and sweet.
“Twitter is all about immediacy,” says Swider. “It forces you to break down your message — 280 characters or less — which makes it the fastest way to share with an audience, and the fastest way for your audience to consume information.”
That said, one way to stand out and effectively share your message is by including images, videos, and GIFs in your Tweets. As they say, a picture is worth a thousand words.
In fact, Tweets with video get 10x more engagement than those without.
Meditation app Calm frequently uses video content to engage with their audience:
For a brief moment, forget about your to-do list. Let go of your worries. Allow the relaxing melody of the music to soothe your mind.— Calm (@calm) February 26, 2021
🎶 The Magic of Yurts Sleep Story pic.twitter.com/O7SE1BHith
Twitter is also a great place to have fun with visual memes. Shopify is excellent at understanding Twitter culture and regularly uses trending memes to go viral:
Well-executed visuals can encourage Retweets and attract followers — introducing your brand to potential customers.
Did you know? You can plan, schedule, and auto-publish multi-media Tweets in advance with Later — for free!
Tip #2: Show Your Brand’s Personality
Twitter is great for developing relationships with current and potential followers because it allows you to provide value beyond “selling a product or service.”
And the interactions don’t have to be limited to customer service replies. Injecting a little personality into your feed can help humanize your brand.
Understanding who your audience is, how they talk, and what they talk about is key to getting more followers on Twitter.
a bunch of people pointing and laughing and maybe asking for pictures https://t.co/hpMRmmLvDu— Wendy's (@Wendys) April 8, 2021
But any brand or creator can apply this lesson — take a look at small business Bloom. It understands its community and speaks to them in a way that feels authentic, as opposed to super “corporate.”
Remember that awful job you got fired from?— Bloom (@buildwithbloom) March 23, 2021
Let's laugh together! pic.twitter.com/ZwyH9XkjIE
Having a clearly identifiable voice and regularly engaging with fans can strengthen the sense of community on Twitter, which is a fast pass for growth and brand advocacy.
Tip #3: Use Trending Topics to Your Advantage
As mentioned, conversation is everything on Twitter — and this includes conversations with people outside of your existing followers.
Because the Twitter timeline publishes in chronological order, it’s easy to jump onto trending topics to offer timely insights and perspective.
But be sure that the trending topic relates to your niche (and followers) so the conversation feels authentic and relevant.
For instance, if you’re a fashion enthusiast, it makes sense to tweet during an award show and offer insight on your favorite looks of the night.
You can also hop on breaking news or releases.
TIP: Add relevant trending hashtags to your Tweets to increase your exposure and reach new audiences!
Tip #4: Participate in Twitter Chats — or Host Your Own
Twitter chats are a great way for brands and creators to join conversations, position themselves as experts, and reach new people.
Marketing instructor Brianne Fleming frequently hosts Twitter chats with others in the marketing community about pop culture and trending topics.
If you’re not up for hosting your own Twitter chat, find Twitter chats in your niche and join the fun!
By talking with others on Twitter that have similar interests to you or your brand, you’ll gain exposure to a relevant and engaged audience — which is a great way to grow your follower count.
Tip #5: Create Public Twitter Lists
Creating public Twitter lists can help boost your follower count because they provide a sense of exclusivity.
And when Twitter users are added to a list, they receive a notification, which could encourage them to follow you or your brand.
Black Women Photographers, an organization dedicated to providing resources to Black women photographers, has created several Twitter lists that serve as directories to find magazine editors, journalists, photography museums, art directors, and more.
Since @BlkWomenPhoto was started last June it has amassed almost 9,000 followers!
TIP: Before adding someone to a list, make sure they’re in your target audience and that the list is relevant to their interests and Tweets.
#6: Cross-promote Your Tweets on Other Platforms
A great hack when it comes to getting more followers on Twitter is to share your Tweets on other platforms.
Storyteller and strategist Joel Leon posts screenshots of his gem-dropping Tweets to his Instagram feed — with an artistic background to elevate their aesthetic:
Cross-promoting your Tweets on Instagram gives them countless more opportunities to be shared in Stories and reposted on other Instagram pages — creating avenues for a new audience to be introduced to your Twitter account.
TIP: You can also put your Twitter handle in your account bios, website, email signature, on the packaging of your products, on your business cards, etc.
Ultimately, the key to getting followers on Twitter comes down to conversation and creativity. Start experimenting with different posts and formats on the platform, and you’ll connect with existing and new followers like never before.
Ready to level-up your social media strategy and get followers on Twitter? With Later, you can plan, schedule, and monitor posts in one place!