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What Is an Influencer Marketing Platform? (+ Why You Need One)
Influencer Marketing Blog Posts

What Is an Influencer Marketing Platform? (+ Why You Need One)

Updated on October 31, 2023
4 minute read

Campaign management = sorted. ✨

Published October 31, 2023

An influencer marketing platform plays an important role in planning and executing a successful influencer marketing campaign.

Why? It gives brands the ability to connect with content creators, streamline campaign management, and report on results — all in one place. 

Need some more convincing? We're sharing all the benefits of using an influencer marketing platform, below.

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What Is an Influencer Marketing Platform?

An influencer marketing platform is software designed to help enterprise businesses find relevant creators to work with, create targeted campaigns based on their goals, and easily measure and track performance.

Platforms like Later Influence™ handle campaigns for major brands from start to finish — so you can get the most out of your influencer marketing strategy again and again.

Intrigued? Schedule a call today to learn more.

6 Benefits of Using an Influencer Marketing Platform

Whether you’re launching your first influencer marketing campaign or your 100th, these are the top six reasons to use an influencer marketing platform:

Benefit #1: Find Influencers Easily

Finding the right influencers for your campaign can be a demanding task. 

Luckily, an influencer marketing platform lets brands connect with creators in just a few clicks

Platforms like Later Influence use AI to match you with hundreds of relevant influencer partners in seconds based on your niche, target audience, and campaign goals. 

Even better? Automated outreach to get your campaigns off the ground from the moment you start.

Benefit #2: Streamline Campaign Management

Between communicating with influencers, launching the campaign itself, and tracking results — there are tons of moving parts that contribute to a campaign's success. 

And with an influencer marketing platform, you'll have one centralized location for all of your tasks.

In other words, you'll work smarter, not harder.

Benefit #3: Improve Influencer Collaborations

Unsurprisingly, communication is pivotal to a successful influencer collaboration.

Influencer marketing platforms make it easy to effectively communicate everything from deliverable requirements to creative briefs, feedback, and invoices.

And when a brand is responsive and organized, influencers are more likely to work them again — creating a long-term mutually beneficial partnership.

Benefit #4: Access to Professional Services

PSA: Support teams that can troubleshoot or even run campaigns on behalf of a brand are a major benefit of using an influencer marketing platform.

These professional services help brands craft campaign ideas, provide influencer management coaching, report bugs — you name it.

With personalized support, marketers can confidently launch campaigns autonomously or hand the reigns over to a trained pro — depending on their campaign needs. 

Either way, you'll have peace of mind knowing that there’s an expert set of eyes supporting your campaigns.

TIP: Later’s team of influencer marketing experts can assist with ideation and management — so you can get back to other tasks. Learn more.

Benefit #5: Improved Tracking and Reporting

How do brands prove that their influencer marketing program is successful? By showcasing great results. 

With an influencer marketing platform, marketers can access real-time performance metrics like engagement, click-through, and conversion rates.

These insights then help brands share key stats, top performing posts, and give insight into what they can replicate for future campaigns.

Benefit #6: Save Time

Managing an influencer marketing campaign (especially if you're a team of one), can be time-consuming.

With an influencer marketing platform, manual tasks like onboarding, reporting, and searching for the right influencers are streamlined.

And as we all know, time is money. With the time saved, you can spend more time on other areas of your business or marketing strategy.

So there you have it — everything you need to know about influencer marketing platforms.

From influencer discovery to campaign management and professional support, influencer marketing platforms simplify campaigns from beginning to end. 

We call that a win-win!

Ready to take the plunge? Join countless other enterprise businesses and schedule a call with Later today.

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