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Do You Need An Instagram Threads Strategy -Horizontal
Social Media Marketing Blog

Do You Need an Instagram Threads Strategy?

Updated on July 7, 2023
4 minute read

Short answer? Not right now, here's what to do instead.

Published July 7, 2023

There’s a new social media app in town: Instagram Threads.

Owned and operated by Meta, the platform is reminiscent of the early days of Twitter.

And in true internet fashion, Threads is already stirring up conversations amongst social marketers, creators, and business owners alike. 

Threads on threads are asking how to use the app, what they should post, and how (and if) they should incorporate Threads into their social strategy.

Later’s initial thoughts? 

Don’t stress about having an Instagram Threads strategy just yet.

Later's Social Media Manager, Christine Colling shares, “The main focus should be about educating and entertaining your audience in these beginning stages. No one knows what they're doing yet and there's beauty (and comfort) in the chaos.”

Just like any new feature or product release, there’s a natural learning curve.

Adopting something new doesn’t (and shouldn’t!) happen overnight.

Especially if you're a small business owner or a social media team of one. 

Christine explains, “For now, take the time to have fun and test out content. Just like us, Meta is also figuring out Threads, and the platform could look completely different next week.”

FYI: Later’s social media management tools will save you tons of time — plan, schedule, and analyze your Instagram posts all in one platform. Create a free account today.

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Instagram Threads Strategy: 3 Tips to Get Started 

Ready to navigate the world of Instagram Threads? Here are three tips to get you started:

  1. Experiment and Explore the App

  2. Connect With Your Community

  3. Take Your Time

Tip #1: Experiment and Explore the App

Threads is new for everyone — we're (all 30M of us) learning together. 

So, downloading the app to discover what's in store is the first step.

At this stage, it’s all about being an early adopter, scrolling, and getting to know the interface. 

Take a look at how brands like Glossier and Complex are jumping on and having fun: 

With how new Threads is, it’s an exciting opportunity to experiment and test new ideas.

According to Christine, the Threads algorithm, “seems very quick to pick up on what you’re interested in.”

So, if you’re looking to connect with like-minded people, be sure to interact and engage with relevant accounts to see more of their content on your Threads feed.

For a full breakdown of how to set up your Threads profile and make your first post, read this blog: Everything You Need To Know About Instagram Threads

Tip #2: Connect With Your Community 

Consider Threads another way to connect and engage with your community. 

Due to the nature of the app, there’s a high chance your Instagram followers will cross over to follow you on Threads too. 

So, you can start connecting with them right away.

The best way to do this? Continue doing what already works for your brand (but experiment with more text-focused content).  

This is the approach Later’s social media team is taking:

Plus, with Twitter and Threads’ glaring similarities, repurposing your Twitter content is A-OK too.

There’s no need to reinvent the wheel right now.

Tip #3: Take Your Time

Three words: don’t overthink it.

For now, set up your Threads profile so users can easily follow you, and then post when you're ready.

Remember, there’s no pressure to share the right content or have a Threads strategy set in stone — especially if you're at capacity managing other business-as-usual platforms (or feeling overwhelmed!).

In these early stages, you can expect to see new feature updates and rollouts in the coming months, weeks, and even days.

Instagram's CEO, Adam Mosseri, recently shared that users can expect to see recommendations and trend-related features at some point in the future. 

And on Threads, he's been responding to questions about chronological feeds, hashtags, messaging, and more:

So, what does this mean?

Take a deep breath and enjoy the ride.

To end with some final thoughts from Later’s marketing team:

“Sign up, don't be too serious with your content, and engage with other like-minded people and brands. We'll all just wait and see how this social platform develops.”

Join over 7M social media managers, brands, and creators who use Later's social media management tools to plan, schedule, and analyze their content. Create an account — for free.

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