Every June, queer people around the world recognize and celebrate Pride Month, a time for the global LGBTQIA+ community to embrace who they are, celebrate their accomplishments, and reflect on their struggles — past and present.
Pride Month is also a time for allies — corporate and individual — to show up for the community, and one way to do so is with the power of social media.
For brands and small businesses, it gives them the opportunity to raise awareness of the importance of Pride, support the community, and cultivate impactful change.
If you’re looking for actionable ways to show up and celebrate Pride on social media, keep reading.
What Pride is Really About
Pride is more than just a parade that happens once a year.
In fact, it is deeply entrenched in the queer liberation movement — one of the most famous events being the Stonewall Riots back in June 1969.
Fed up with police persecution and demanding to live openly and freely as their true selves, members of the queer community began to demonstrate at the Stonewall Inn in Greenwich Village in New York City.
The Stonewall Riots weren’t the first demonstration, however.
The fight for queer liberation has been a long one that continues even today, with earlier acts of protest and resistance led by Black and Brown trans women.
Pride marks an occasion to remind everyone of the violence and struggles queer people have endured over the years (even more so for those who are Black, Indigenous, and people of colour).
For an in-depth understanding of the history of Pride, check out this resource.
What Does LGBTQIA+ Mean?
LGBTQIA+ is an initialism that stands for Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, Intersex, and Asexual.
The “plus” denotes other members of the queer community whose identity isn’t necessarily reflected with these letters.
Other variations do exist, however.
In Canada, it’s common to use 2SLGBTQ+, taking into consideration Indigenous two-spirit people.