Skip to main content

All the Instagram analytics you need. All in one place.

Measure what matters.

Later’s visual Instagram analytics dashboards show you everything from the big picture to the nitty-gritty numbers.

Profile overview

See how your Instagram profile is performing at-a-glance. The analytics dashboard shows you your weekly or monthly profile growth, engagement metrics, and top performing posts. Want to share your success? All reports inside Later are fully downloadable. Keep a copy for your records, or send to your team.

Post performance

Dive deep into individual posts to learn what content works best. See likes, engagement rate, comments — even website clicks.

Instagram Story displaying Reach and Impression analytics within Later

Stories analytics

Overall views are only half the story. Our Instagram Stories analytics tell you impressions, reach, taps, completion rate, and more.

Traffic and sales

Later measures which posts are driving traffic to your site, so you can understand how Instagram is helping your bottom line. Even better? Our Shopify integration tells you exactly which posts have resulted in sales.

Hashtag analytics

No need to reuse the same hashtags over and over again. Hashtag Suggestions inside Later give you suggestions based on your industry, and Instagram Hashtag Analytics show you which ones work best.

Profile overview

See how your Instagram profile is performing at-a-glance. The analytics dashboard shows you your weekly or monthly profile growth, engagement metrics, and top performing posts. Want to share your success? All reports inside Later are fully downloadable. Keep a copy for your records, or send to your team.

FAQ

What profile type do I need for Later’s Instagram Analytics?

Due to API limitations from Instagram, analytics are available for Instagram business and creator profiles only. And heads up: if you have a business or creator profile with fewer than 100 followers, you won’t be able to see demographic analytics in Later.

Have more questions? Check out our help articles.

No more number crunching. No more hopping between apps.

Create an account to see all your Instagram analytics (even if you have multiple profiles), all in one place. Our plans are contract-free and totally flexible.