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Social Media Manager Tips

Reels vs TikTok vs Shorts: Which one is easier to go viral?

Have you ever wondered if your videos are more likely to go viral on Reels vs TikTok vs Shorts? We tested out all 3, and the results are in! From repurposing TikToks to Shorts and Reels, creating original content, and hopping on trends early, we're sharing what we know about where your content is the easiest to go viral.

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Original Video: Youtube


It's the battle of viral posts: TikTok vs. Reels vs. Shorts. Which one is your best bet for going viral? We recently got a comment on one of our videos asking us to do a comparison between the three, so that's what we're gonna do today. If you have any other topics you'd like to see covered, drop those in the comments below. You might just inspire our next clip. 

Okay, let's get into it. The question of the hour: which one is your best bet to go viral?TikTok, Instagram Reels, or YouTube shorts? We regularly publish content to all three, so let's take a look at how the same piece of content performs when posted to all three places.

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Is it even worth posting to YouTube Shorts?

If you're like, "Okay, but what about YouTube Shorts? Are they even worth posting?" On a good day, we get anywhere from 5 to 7,000 organic views on a video. While that may not seem like a lot when you compare it to TikTok and Instagram Reels, we found it's still worth our time as it's still a fairly new addition to YouTube.

The landscape is less competitive, and since we're just repurposing content from TikTok and Reels, it's a low-lift effort on our end. Plus, we've seen a boost in our following when a particular video does well.

So, which platform is the real winner?

When it comes to going viral, there's not much competition. TikTok is the clear winner. While our brand finds it beneficial to post to all three, we typically tend to get the highest overall views for our audience size from TikTok. If your goal is brand awareness and you haven't jumped on TikTok yet, I highly recommend the platform. And don't stress; I've got plenty of helpful TikTok resources, from courses to an ultimate guide. Let us know if this was interesting or helpful. Don't forget to hit that subscribe button for more social media hot takes, tips, and tricks. See you later!

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