Lesson One: How to Brand Your Instagram Profile
In this lesson, you'll learn the difference between a personal and business Instagram account and how to brand your profile to attract more followers. You'll also learn how to write an effective Instagram bio, and why Instagram is important for growing your bottom line.
Learn more:
- 8 Ways to Level-up Your Instagram Bio
- How to Use Your Link in Bio Most Effectively
- How to Run Your Own Instagram Audit (+ Free Checklist)
Lesson Two: What to Post on Instagram to Grow Your Account
Wondering what you should be posting to Instagram? In this lesson, learn about the different content types and the pros and cons of each format. You'll also learn how to create your a content plan and how to develop themes for your strategy.
Learn more:
- 25 Social Media Content Ideas to Level Up Your Strategy
- How Later Plans Their Social Media Content Strategy
Lesson Three: How to Create the Perfect Instagram Post
Now that you have your profile set up and your content plan in place, it's time to post. In this lesson, learn how to optimize each of your posts for maximum exposure. You'll also learn how to choose the best hashtags, how to get more eyes on your post, and the formula for writing captions that convert.
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Lesson Four: How to Boost Your Engagement on Instagram
When it comes to getting more followers on Instagram, “build it and they will come” is the long way to growth. That's why we're sharing the key methods to connect with the right audience, the do's and don'ts of engagement, and how to use Instagram Stories to stay engaged with your followers.
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