Adding alt text to your social media posts not only makes your content more accessible — it taps into an audience of over 7M people.
We spoke to social media strategist and accessibility advocate, Alexa Heinrich about five alt text best practices you can implement right now.
Plus, we're sharing how to use a new Later feature that'll make adding alt text to your social media posts easier.
Table of Contents
What Is Alt Text?
Alt text (alternative text) is an invisible description that can be read aloud through a screen reader device.
This lets users understand what’s happening in your content — without being able to see it.
Why Is Alt Text Important?
Without alt text on your social media posts, it can make your content inaccessible to those who have a vision impairment or experience blindness.
And while social media alt text features aren't new, Alexa says that most creators and brands don’t make (proper) use of them.