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Instagram, Marketing

How to Schedule 1 Week of Instagram Posts in 20 Minutes

A lot of people wonder: can you schedule Instagram posts?

The answer is YES!

Not only can you schedule Instagram posts, but if you follow this workflow, you can schedule a whole week’s worth of content in just 20 minutes!

This is a huge time saver for businesses.

Here are 5 steps you can follow to save time with your Instagram, so you can spend more time on your strategy and less time actually posting! 

Update: You can now schedule Instagram posts directly to Instagram with Later’s new Auto Publish feature — no push notifications required! Learn all about it below!

P.S. If you want to see more awesome videos like the one above, just sign up for our free Instagram training course here!

Step #1: Find Your Best Time to Post on Instagram

If you want to grow your account and get more Instagram followers and engagement, you need to optimize your posts so that more people see them.

And that means finding your best time to post on Instagram.

The Instagram algorithm loves boosting posts that perform really well right after being posted. In other words, when a post receives a ton of likes and comments, this signals to the Instagram algorithm that your post is quality, engaging content that more people will want to see…

…so the Instagram algorithm will show it to more users!

can you schedule instagram posts

So if you post on Instagram when most of your followers are online, you’ll have a better chance of getting a ton of engagement on your post (likes, comments, and shares) and therefore more followers.

But how do you find your best time to post on Instagram?

You can follow the steps in this blog post, or you can log into your Later account and activate the Best Time to Post feature. This will give you your top 7 posting times throughout the week.

best time to post on instagram

Once you know your best time to post on Instagram, you can create time slots in Later so that your posts will “autoschedule” to your best times, saving you from actually having to schedule every single post, over and over again.

But don’t worry, you can always move these around if you want to post at different times!



Step #2: Gather All of Your Content

It can be super annoying to constantly be sending photos back and forth from your computer to your phone in order to post them on Instagram!

And, it can take up A LOT of time!

can you schedule Instagram posts

Later makes it easy to keep all of your content in one place!

Once you sign up for a free Later account, you can upload, store, and manage all your photos and videos from anywhere with a WiFi connection.

This makes it super easy to find that perfect photo right when you need it!

can you schedule Instagram posts

Simply drag and drop all your photos and videos from your desktop, Dropbox, or Google Drive directly onto your Media Library.

can you schedule Instagram posts

Add a few labels to help organize your content (by campaign, photoshoot, color, or theme), and voilà, you’re ready to go!

can you schedule Instagram posts

You can also curate user-generated content with Later’s Search & Repost feature, meaning you can collect a ton of content for your Instagram feed directly through your Later account!

One of the best way to do this is by creating a branded Instagram hashtag and encouraging your community to post with it.

can you schedule Instagram posts

All you have to do is type your branded hashtag into the Search & Repost feature on Later. When you see a photo or video you love, just click it and select “Add to Media Library.”

can you schedule Instagram posts

We recommend going on “curating sprees” once a month, or every couple weeks, depending on how often you post to Instagram.

Curating a bunch of content ahead of time will make it faster for you to schedule content on a weekly basis, because you’ll already have a bank of awesome images ready to go.

Step #3: Plan Your Instagram Feed

Now that your Media Library is filled with your photos, videos, and user-generated content, you can start planning your Instagram feed.

Basically, this means choosing the order of your photos and rearranging them to design the perfect feed.

Start by opening up the Visual Instagram Planner in Later, and select all of the photos and videos you want to post this week.

can you schedule Instagram posts

Make sure that you have Later’s AutoSchedule feature turned on, and then just drag and drop your photos and videos onto the planner.

can you schedule Instagram posts

Now it’s time to actually plan your feed.

Rearrange your posts to get the best effect, and delete any that don’t really fit. If you already have an Instagram aesthetic, make sure to keep your feed as consistent as possible!

can you schedule Instagram posts

Once you’re happy with the look of your Instagram feed, click “Save.”

can you schedule Instagram posts

Step #4: Write Your Captions and Research Hashtags

Now that you have a gorgeous Instagram feed ready to go for the week, it’s time to start on your Instagram captions.

Coming up with a good Instagram caption is harder than it seems, but if you want to be successful on Instagram, you shouldn’t let your captions become an afterthought!

Sometimes it’s best to wait until you’re in the right headspace to write your Instagram captions.

If you’re feeling creative and inspired, try writing captions for 5-10 Instagram posts at once. This will also help with keeping your feed consistent!

It can also be beneficial to write your Instagram captions on your computer in your Later account — but if you prefer to write your Instagram captions on your phone, you can also do it in the Later mobile app!

If you need some help with your Instagram captions, check out our Ultimate Guide to Writing Good Instagram Captions!

Once you’re happy, click “Save.” You can always come back to make changes before you post!

It’s also a good idea to research some relevant Instagram hashtags for your post! Aim to include 3-5 in your caption, and up to 15 in the first comment on your post.

Step #5: Schedule Instagram Posts

After you’ve spent time finding the best time to post on Instagram, collecting Instagram content, and planning your feed, the last thing you want to do is spend a ton of time actually scheduling your posts!

Manually entering the time to post for every single Instagram post isn’t just boring, it’s UNNECESSARY!

Instead, you can create your own Instagram queue based on your best times to post, which makes your life a lot easier.

All you have to do is select your posting times once, and then when you queue up your Instagram posts they will automatically be scheduled for your desired timeslots. And if you ever need to change the time your posts go out, you can easily drag your posts in your calendar to the desired time.

can you schedule Instagram posts

And thank’s to Later’s new Auto Publish feature, you photos will automatically post to Instagram at the scheduled time — no push notifications required! 

Auto publishing to Instagram has been one of our top requested features, and we’re so excited to now offer Instagram Auto Publishing to our almost 2 million users!

Learn all about Auto Publish in our video below:


As the original Instagram scheduling platform, we are so excited to empower entrepreneurs to grow their business with Instagram marketing.

With Later, you can now plan your feed, manage all your photos and videos, track your analytics, and automatically schedule Instagram posts in one place.

Ready to save time with Instagram? Get started for free now!

Written By

Benjamin Chacon

Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. You can follow his day-to-day on Instagram @benjaminchacs.