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Instagram, Marketing, Pinterest

3 Creative Ways to Grow Your Instagram Using Pinterest

If you’re looking to grow your Instagram account, you might want to think outside the app and consider using Pinterest to increase your engagement and get more followers. When it comes to visual content and ecommerce, Pinterest and Instagram work best when used together. Why? Pinterest is fantastic  for increasing referral traffic due to its link-friendly nature and Instagram is the master of engaging visuals, which can inspire potential customers to get on board with your business!

Using Pinterest can also significantly extend the life of your Instagram content. Unlike Instagram, Pinterest isn’t designed to show only the most recently published content, which means that posts from 6 months ago can still drive significant referral traffic. Think of Pinterest more like a search engine full of beautiful, themed content, rather than a social network.

Ready to get pinning? Here are 3 great ways to grow your Instagram using Pinterest:

Grow Your Instagram Step #1: Publish to Instagram First, Then Pin to Pinterest

If your ultimate goal with Pinterest is to grow your Instagram account, you should publish your Instagram content first, and then pin it to your relevant boards on Pinterest. To do this, log into your Instagram account on your desktop, navigate to your Instagram profile, and then open a particular image to grab the post’s URL — that’s the link that you’re going to pin to your Pinterest board. Once you’ve curated a gorgeous board with your Instagram posts,  you’ll see your Pinterest referral traffic climb!

One of the biggest keys to success on Pinterest is quality over quantity. Post your best and most “on theme” Instagram content to your Pinterest boards. Recipes, infographics, and visuals with text overlays tend to perform really well on Pinterest, so if you’re posting a multi-image post to Instagram, consider creating a Pinterest-optmized graphic of all the photos together in one image. Then, you can pin the image to your board, but link back to your original Instagram post for more context in your Instagram caption, making awesome custom content that works for both platforms!

free pinterest scheduler

Grow Your Instagram Step #2: Be a Digital Tour Guide

Another strategy to grow your Instagram using Pinterest is to use your Pinterest presence to dig deeper into visual storytelling. You can curate your Instagram images over time to develop a themed board that groups your Instagram content into different boards, like lifestyle images, product photos, and inspiration. 

Take a page out of Lululemon’s playbook and create city guides on Pinterest of your curated Instagram content, and grow the Pinterest boards by re-pinning other photos from your city that you find on Pinterest.  You can also pair your Pinterest city guide boards with location-tagged Instagram posts to highlight your brand’s digital footprint!

Another great example is Shopify, which uses Pinterest to extend its brand into lifestyle categories like “Entrepreneurship” and “Oh Canada.” Knowing that Pinterest helps increase the lifecycle of their Instagram content, Shopify has multiple theme-based  boards, which allows them to showcase content from across all of their social media profiles, not just Instagram. 

Another great way to grow your Instagram is by teaming up with an Instagram influencer and having them be a guest curator for a Pinterest board. You can also pair this with an Instagram takeover to make a lasting impression on your followers about the relationship between the influencer and your brand.

Grow Your Instagram Step #3: Let SEO Be Your Friend

Pinterest can be an SEO machine when it’s used properly. In fact, at its core, Pinterest really is a search engine: when people come to Pinterest, they use keywords to find what they are looking for.

The best way to optimize your discoverability on Pinterest is by researching the most popular content on Pinterest and creating boards that align with popular and trending topics. Use top keywords to capitalize on inbound Pinterest traffic and send that traffic to your Instagram account! 

So how do you find the right keywords? Start by testing out the Pinterest autocomplete function. When you click the search button on Pinterest, the search engine will automatically suggest various combinations of commonly searched words. Those common word combinations can make for some awesome board titles for the right pins!

Now that you know what the most popular search terms are, it’s easier to  get a sense of Pinterest board titles best align with your brand. When choosing board titles, it’s important that you know your niche and stick to it. Be as simple and targeted as possible. Go micro, not macro! Instead of using broader terms like beauty or fitness, try terms like run, hair, nails, and yoga.

Use Pinterest to search for content for your Instagram

Did you know that Pinterest is one of the best places to curate user-generated content for your Instagram account? By following boards that have a similar aesthetic to your Instagram account, you can get a ton inspiration for what to post. The easiest way to collect UGC from Pinterest is by  downloading the Later Chrome extension, so you can quickly save the content that you find to your Later media library (and remember who to give credit to!).

Once the extension is installed, simply right click on a photo you like and select the Later button with the text , “Add to media library.” Now when you open media library on the Later web app, the image you saved will appear in your unused image gallery. Pretty neat, right?

Instagram and Pinterest are two of the most visual social media platforms out there, and when used together, they can help you extend the personality of your brand and build deeper connections with your followers. But remember: don’t just collect fans and followers! If you want to truly grow your Instagram account, your need to engage with your audience. Give them a reason to follow you by creating unique and helpful content!

Later is the #1 Instagram marketing platform, and now we post to Pinterest too! Get started for free:

schedule instagram + pinterest posts

Written By

Lizzie MacNeil

Lizzie is the PR + Social Media Specialist at Later. She loves talking tech & social media trends over a tall glass of coffee. Follow her adventures @lizziemacneill.

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