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Instagram 3D Avatars

Instagram Tips & Resources

Instagram Avatars Have Arrived. Here's What It Means


By Jillian Warren

Updated on February 10, 2022

3 minute read

Phase one of the metaverse has arrived 🚀

Published February 10, 2022

Stay on top of the biggest social media marketing trends!

What Are Instagram Avatars?

Instagram Avatars are customizable 3D personas. They can mirror your physical traits, or reflect how you want to be perceived online.

And it turns out, they're way more fun and inclusive than we expected.

You can customize almost everything – outfits, hairstyles, facial lines, and beyond. It's like an advanced version of The Sims.

What Are Instagram Avatars customization options

Unlike previous avatar apps, Instagram has skipped the option to define a gender. Instead, there are simply customization options that are expressive of gender.

Avatars can also have their own "digital goods" that are stored in limitless backpacks, purses, or pockets.

Read: NFTs have entered the chat. 👋

At the moment, Instagram Avatars can only be used on stories and DMs – but the future of Avatars holds a whole lot more.

According to Mosseri, Avatars will be the virtual identity you use to show up across the metaverse – whether that's "an app built by Meta or another company."

PSA: Later is a social media scheduling tool trusted by over 4M businesses, creators, and social media managers. Plan and publish your Instagram posts with Later – sign up for free today:

How to Create an Instagram Avatar

Instagram Avatars are currently available in the United States, Canada, and Mexico, with more regions to follow in the coming months.

To create a 3D avatar in Instagram:

  1. Tap the menu icon at the top-right corner side of your Instagram profile page

  2. Open "Settings"

  3. Select "Account"

  4. Select "Avatars"

How to create an Instagram Avatar via your profile settings

Alternatively, head to your Instagram Stories sticker tray and select the "Avatar" sticker:

How to create an Instagram avatar via your Instagram Stories

From here, you'll be able to create your custom avatar through a series of on-screen prompts.

What Do Instagram Avatars Mean for the Future of the Metaverse?

For most people, alternate digital realities with tradable non-fungible tokens (aka NFTs) belong solely in sci-fi films.

But not for the big bosses at Instagram's parent company, Facebook.

They're going all in on the metaverse – hence their rebrand to Meta last year.

And Instagram Avatars are the first step towards making the metaverse a reality, if you'll excuse the pun.

What are Instagram Avatars and how will the work in the metaverse

As Mosseri explains, "In the future, we think the internet will evolve into a more immersive experience – something we like to call the metaverse."

"And if you're going to be in these virtual worlds, you have to find a way to show up with a visual representation of who you are."

The summary? The internet, and how we use it, is going to change – and Instagram Avatars are just phase one.

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