Ones to Watch: The Best Content Creators to Follow on Instagram — Horizontal

Content Creator Resources & Tips

Ones to Watch: The Best Content Creators to Follow on Instagram

By Alyssa Gagliardi

Updated on March 24, 2023

3 minute read

From hidden gems to shining stars, these creators are ones to watch 📝

Published February 10, 2023

Stay on top of the biggest social media marketing trends!

Looking for new content creators to follow, get inspired by, and connect with on Instagram?

Every other week, we’ll update this resource with fresh faces — from hidden gems to creators on the rise.  

In no particular order, here are some of the best creators to follow on Instagram in 2023.

Aaron Storms

Meet Aaron Storms — the makeup artist with an eye for art (literally).

From graphic liner to editorial makeup looks, Aaron’s work is the pop of color your feed needs.

Jananie K. Velu

Bookstagrammers unite.

For all things worth reading, bookmarking Jananie’s profile just makes sense.

Sean Brown

In case his viral CD rugs haven’t hit your feed, allow us to introduce you to the multidisciplinary creative, Sean Brown.

Follow Sean for interior design inspo, reimagined vintage tech, and all things Curves (his home goods store).

Vanessa Funes

Got a thing for Marvel and makeup? You're in luck.

From graphic liner to beauty tips galore, Vanessa Funes (better known as cutcreaser) deserves a spot on your feed.

Fuzzy Wuzzums

Looking to get inked?

Inspired by blaxploitation movie posters from the 70s, Fuzzy Wuzzum’s art is worth keeping an eye on.

Nicole Randone

The early aughts called... actually, it was just Nicole Randone.

With a daily dose of vintage tech and nostalgic POVs, following Nicole is your ticket back to the 2000s.

Thaddeus Coates

When we think of good vibes, Thaddeus Coates immediately comes to mind.  

Whether it’s his feel-good illustrations, bright wardrobe, or electric personality, Thaddeus is just the man to brighten up your feed.


Daisuke’s Instagram is the definition of comfort food. 

Case in point: sushi beds and croissant crocs. 

Follow the artist for their inventive food art and unlock a new feast for your feed.

Steven Sharpe Jr.

UGC creators are the talk of the town, and Steven Sharpe is a thriving resident. 

With a focus on fashion, lifestyle, and mental health, Steven is one to learn from when it comes to getting paid for creating content (and curating an aesthetically-pleasing feed). 

@StevenHarperJr's Instagram Reels Feed

To learn more about UGC creators, bookmark this post: What Is a UGC Creator & Why Is It All Over Social?

Cristina Criaco

You name it, she’s knit it. 

Designer Cristina Criaco has taken over Instagram with her original knit pieces. 

Whether you’re looking for items to add to your wardrobe or in need of some fashion inspo, this creator deserves a spot on your feed. 

Ethan Barber

Artist, photographer, Reels king — Ethan Barber is filling Instagram feeds with his nostalgic Manhattan photography. 

And with tons of tips to enhance your own Reels strategy (some recently featured by the Instagram Creators account), adding Ethan to your following list is a no-brainer.

FYI: With our free weekly newsletter, you can stay up-to-date on the latest social media trends, news, and tips. Subscribe today:

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