Everything You Need to Know About Instagram Guides
Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides.
The new feature gives users an easier way to share and consume helpful recommendations and tips in an easy-to-digest format.
Ready to learn everything you need to know about Instagram Guides? Let’s jump right in!
What Are Instagram Guides?
Guides are a brand new way to share and consume content on Instagram.
They allow users to follow a curated flow of posts with commentary — which is great for step-by-step guides, tips, and recommendations.
Initially, Instagram enabled the Guides feature for a select number of health and wellness advocates, in an effort to provide resources for people who are struggling due to the COVID-19 pandemic.
But this week, we’ve seen users from all industries gaining access to Guides — a sure sign that it will be available for all users soon!
How to Use Them
To access an Instagram Guide, visit a creator’s profile page and select the new Guides icon from the feed tab:
From here you will be able to see all of the Guides a creator has shared, much like how the IGTV tab works:
By selecting an Instagram Guide, you’ll be able to see a curated list of posts (often from multiple Instagram users) that have been put together in a scrollable feed:
Guides can be easily shared to Instagram Stories or with other users by tapping the paper plane icon at the top right-hand corner of the screen:
Wellness Guides are currently available through the Instagram Explore Page, under the “Well-being” tab.
Instagram Guides create a whole new way to curate and consume content on Instagram — opening up huge opportunities for story-telling on the app.
What do you think of Instagram Guides? Let us know in the comments!
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