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Everything You Need to Know About Instagram Guides

Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides.

The new feature gives users an easier way to share and consume helpful recommendations and tips in an easy-to-digest format.

Ready to learn everything you need to know about Instagram Guides? Let’s jump right in! 

What Are Instagram Guides?

Guides are a brand new way to share and consume content on Instagram. 

They allow users to follow a curated flow of posts with commentary — which is great for step-by-step guides, tips, and recommendations.

Initially, Instagram enabled the Guides feature for a select number of health and wellness advocates, in an effort to provide resources for people who are struggling due to the COVID-19 pandemic. 

But this week, we’ve seen users from all industries gaining access to Guides — a sure sign that it will be available for all users soon!

How to Use Them

To access an Instagram Guide, visit a creator’s profile page and select the new Guides icon from the feed tab: 

From here you will be able to see all of the Guides a creator has shared, much like how the IGTV tab works: 

By selecting an Instagram Guide, you’ll be able to see a curated list of posts (often from multiple Instagram users) that have been put together in a scrollable feed:

Guides can be easily shared to Instagram Stories or with other users by tapping the paper plane icon at the top right-hand corner of the screen:

Wellness Guides are currently available through the Instagram Explore Page, under the “Well-being” tab.  

Instagram Guides create a whole new way to curate and consume content on Instagram — opening up huge opportunities for story-telling on the app. 

What do you think of Instagram Guides? Let us know in the comments!

Like to stay on top of all the latest trends and feature releases? Subscribe to Later’s email newsletter for all the latest Instagram news, tips, and more!


Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.

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