← Back to Blog
LinkedIn

5 New LinkedIn Features You Might Have Missed in 2020

If LinkedIn isn’t part of your social strategy, it could be time to think again.

This year, LinkedIn released a ton of new features that are perfect for brands and businesses looking to grow online.

In this blog post, we’re sharing 5 new LinkedIn features that you might have missed, as well as our top tips on how to use them to reach new audiences:

New LinkedIn Features #1: Live Video

2020 has been a huge year for live content, with Instagram Live views increasing by 70% from February to March this year.

Brands and creators alike have pivoted to live broadcasts in response to social distancing restrictions, which has led to the majority of in-person events being canceled.

In this respect, LinkedIn Live couldn’t have arrived at a better time — it’s a scalable, entirely digital platform for professional events, Q&As, and thought leadership.

How to Use LinkedIn’s New Features to Grow Your Business

According to the platform, LinkedIn Live videos get on average 24x more comments than native videos produced by the same brand.

However, LinkedIn Live still isn’t available to everyone. In order to gain access, users have to submit an application form for review.

According to LinkedIn, the review process takes into account:

  • Video and overall content creation history
  • Audience size and engagement history
  • Member or Page account has been in good standing
  • Two Factor Authentication (2FA) enabled in account settings

Broadcasters also need to use a compatible third-party streaming tool in order to host a LinkedIn Live.

But once you’re all set, going live on LinkedIn brings a ton of benefits to the table, from community-building to brand awareness. And by using a streaming service, you can share your live stream to multiple platforms at once, like Simon Sinek:

How to Use LinkedIn’s New Features to Grow Your Business

Plus, your LinkedIn followers will be notified every time you go live, which is a great way to reach your community and increase your exposure on the platform.

Missed out on LaterCon 2020? Catch up on all the action here.

 

New LinkedIn Features #2: Name Pronunciation

LinkedIn’s name pronunciation feature is a simple but effective addition to the platform, and it’s great for promoting inclusion in the workplace.

Thanks to this new feature, users can now record a 10-second audio clip and add it to their profile, so other users can listen to the recording to learn how to correctly pronounce their name.

How to Use LinkedIn’s New Features to Grow Your Business

As a spokesperson from LinkedIn explains, “Correct pronunciation is not just common courtesy — it’s an important part of making a good first impression and creating an inclusive workplace.”

As a business or brand, encouraging your community to provide this insight (and taking note of it before interviews or meetings) is a valuable way to show your commitment to inclusion and could encourage a wider, more diverse pool of candidates for your hiring opportunity.

NOTE: You currently can’t record or edit your name pronunciation on the LinkedIn desktop site. It can only be done on LinkedIn iOS and Android mobile apps.

New LinkedIn Features #3: Reactions 

You might not think of LinkedIn as a typical social network, but more people are using the platform to connect and engage with fellow professionals.

Just like Facebook reactions, users can now respond to a LinkedIn update by pressing and holding the like button and choosing from a range of different expressions: like, celebrate, support, love, insightful, and curious.

How to Use LinkedIn’s New Features to Grow Your Business

These expressions have been specially designed with LinkedIn’s professional updates in mind. For example, the celebrate reaction is perfect for updates that welcome a new team member, announce a promotion, or reflect on a strong financial quarter.

And not only does this new feature make engaging with content quicker and easier, but it also creates an opportunity for creative marketing.

For example, businesses like Gymshark are using the range of expressions as a way to gauge the thoughts or feelings of their audience:

This is a great way to boost your LinkedIn exposure while driving genuine interactions for your brand — the more interactions your posts gain, the more LinkedIn feeds your post will reach!

New LinkedIn Features #4: Polls

Released earlier this year, LinkedIn Polls is a great new feature for driving quick engagements on the platform.

How to Use LinkedIn’s New Features to Grow Your Business

Whether your topic is light and frivolous — like email sign-offs — or something more serious — like HR policies — polls are an effective way to get a quick pulse check from your professional network.

Howie Fung, Senior Product Manager at LinkedIn, explains, “Asking your network for feedback — and providing it to others in return — is a great way to get relevant and informed input, while also sparking new conversations and discussions with your trusted connections.”

Additionally, you can use LinkedIn Polls as a springboard for conversations. For example, LinkedIn’s Andrew Seaman encourages voters to share experiences in the comments, as well as taking part in the below poll:

As a poll creator, you can keep an eye on the activity in real-time, such as how many votes have been cast, the results so far, and how much time is left for voting. Only you can also see who has voted and what they voted for.

Find out how to create your first LinkedIn Poll here.

New LinkedIn Features #5: Organic “Carousel” Posts

LinkedIn “carousel” posts aren’t exactly new for 2020 — in fact, the feature doesn’t exist on LinkedIn.

But we have seen a surge in people sharing interactive, scrollable posts on LinkedIn over the last few months:

So what’s the secret? LinkedIn documents.

LinkedIn documents can be previewed in a scrollable format, making them a perfect cheat-code for brands and businesses looking to share dynamic, engaging galleries of images on the platform.

How to Use LinkedIn’s New Features to Grow Your Business

For the best results, add navigation arrows to your images before uploading them to LinkedIn. This will encourage more tap-throughs, which means more engagement and a greater reach for your content!

LinkedIn is constantly releasing new features for its 500M-strong community of users.

Stay on top of all the latest updates by subscribing to Later’s newsletter: a weekly roundup of the biggest social media news for businesses and brands.

Like to stay on top of all the latest trends and feature releases? Subscribe to Later’s email newsletter for all the latest social media news, tips, and more!

 

Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.

Schedule Instagram Posts Easily schedule photos, videos & carousel posts with a few clicks Create Free Account
Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Learn More
Linkin.bio Add Your Link in Bio & Drive Traffic from Instagram Create Free Account
User-Generated Content Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Learn More
Schedule Instagram Stories Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Start Scheduling Stories
Instagram Hashtag Tools Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Get Started For Free