While there’s no universal time for posting on LinkedIn, there are a couple of ways to guide you in the right direction:
Consider Audience Locations
Experiment With Posting Times
#1: Consider Audience Locations (and Identify Time Zone Overlaps)
Learning where your audience is located (and what time zone they're in!) is one of the best ways to find your personal best time to post on LinkedIn.
You can find this by looking at your LinkedIn Analytics.
Follower Analytics shows you data on users who already follow you, while Visitor Analytics shows you information on the people who are visiting your page:
Both dashboards are equally important for finding your best time to post — they’ll help you land a sweet spot for both your followers and visitors.
For example, are there certain days of the week with major spikes in traffic? Are there a few locations where the majority of your followers and visitors live? If so, is there an obvious time zone overlap?
Keep in mind that in order to access LinkedIn Analytics, you’ll need to either have a Premium Account or set up a Company Page.
If you don’t have access to LinkedIn Analytics, you can combat this by estimating the best time zones based on your audience base.
For example, if you’re a New York-based brand or creator and want to reach LinkedIn users on the East Coast, you can post during EST working hours, between 8AM and 6PM.
However, if you have an audience based in both Vancouver and Paris, pay attention to the best crossover times for those time zones, such as 8 and 9AM PST— morning in Vancouver and after-work hours in Paris.
#2: Experiment with Posting Times and Measure Your Progress
If you want to experiment with posting times yourself, you can create a spreadsheet to track how much engagement you receive when you post at different times, on different days.
Start by picking five different times throughout the week. When picking the times, consider peak scrolling times: morning commute, lunch break, and end of the workday.
For example, if you notice your followers are mainly in PST and are most active first thing in the morning and right after work, schedule your LinkedIn posts to appear at 8AM, 9AM, 6PM, and 7PM.
In your spreadsheet, track how many likes, comments, reactions, and shares each post receives, along with the date and time that you posted them.
The following week, switch the timing of your posts for each day. For example, if you scheduled your post for 8AM on Tuesday in week one, schedule it for 12PM in week two.
It may take some time, but your findings will help you choose the best days and times to share based on your own audience data!
How to Schedule for Your Best Time to Post on LinkedIn
Now that you have a better idea of when your LinkedIn followers are most active, the last step is to post at those times.
Here’s how to schedule your LinkedIn posts in five simple steps:
Connect your LinkedIn profile to your Later Account.
To schedule a text-based LinkedIn post, drag and drop the "Create Text Post"box onto your Calendar. NOTE: There is a 3000-character count limit for text-based LinkedIn posts.
If you want to schedule a post with a photo or video, drag and drop content from the Later Media Library to your Calendar and select the best day and time to post. NOTE: Personal LinkedIn profiles can only schedule image posts. Company profiles can schedule video and image posts.
Write your caption and add hashtags to the post. You can also tap “Edit Image” to add text to the image and crop it to be the perfect size for LinkedIn.
Tap save. Your scheduled LinkedIn post will auto-publish to your profile — no notifications required.
And that's it!
Knowing your best time to post on LinkedIn can help you reach new audiences and grow your community.
And with Later, you can automatically publish your posts to hit those prime-time slots. It's a winning combination!
Ready to level-up your LinkedIn strategy? Plan and schedule your LinkedIn posts in advance with Later — available on all free and paid plans.
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