Marketing

How to Optimize Your TikTok Bio


By Amanda Demeku

Published November 1, 2021

6 minute read

Make your TikTok bio shine like the top of the Chrysler building!

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Stay on top of the biggest social media marketing trends!

Did you know a great TikTok bio can be the difference between a user hitting follow or tapping away?

It's a saying for a reason: You only get one chance to make a first impression – and that first impression starts with your TikTok bio.

If you’re a brand or business looking to increase engagement, boost sales, and build awareness, an attractive bio can certainly aid in that journey. But where do you start?

We’ve got you covered with six tips and tricks to personalize your TikTok bio and make your page a smash hit, below!

6 Tips to Create the Perfect TikTok Bio

When it comes to TikTok, your bio is the first and best chance to introduce yourself or your brand to potential new users. 

To stand out from the crowd and grab your audience’s attention, check out these six top tips:

Tip #1: Choose a Clear Username and Display Name

A good, memorable name plays a vital role in your TikTok bio

Not only does it set the tone for what your account is all about, but it can also make sure you show up in relevant keyword searches.

Your account username is also visible on every video your share and comment you make – making it a huge part of your profile identity.

So you’ll want to make those as clear and to the point as possible. 

No one’s going to remember @friend292694blueandgrey but you’ve got a shot with a name that users are familiar with, like say, @starface or @oh.its.phoebe

If you’re a brand or business stick to your company name so there’s no confusion and if you’re a creator, use your full name or a nickname that users associate you with. 

TIP: For extra discovery, keep your username and display name consistent across all social platforms. That way, it’s easier to find your account on each platform.

Tip #2: Add a Link in Your Bio to Drive Traffic

Since TikTok only gives you one clickable URL in your bio, you’ve only got one chance to get it right!

To make the most of that single link, Linkin.bio for TikTok is your ticket to serious optimization.

The feature turns your TikTok feed into a clickable, mobile-optimized landing page – allowing you to attach a specific link to each of your videos.

It also means you can drive traffic to your website, increase email newsletter sign-ups, or push to a certain product launch – the possibilities are virtually endless.

Optimize your TikTok link in bio with Later’s Linkin.bio for as many clicks and conversions as possible!

Ready to start using Linkin.bio on your TikTok to drive even more traffic from your TikTok profile? Join Later today to turn your TikTok feed into a mini clickable website!

Tip #3: Pick a Profile Picture That Represents Your Brand or Business

If a picture is worth a thousand words, the one attached to your TikTok bio is worth a thousand more!

Small but mighty, don’t sleep on the power of a good profile icon. With it, you can instantly convey who you are to form a connection with a potential new follower.

Keep in mind that your display image shows up when users search for you, so you’ll want to make sure it’s an accurate depiction of yourself or your brand. 

For creators, a close-up shot of your face will do the trick.

And for brands or businesses, a company logo or well-known product will seal the deal – just be sure it’s something people will instantly recognize.

Tip #4: Describe Who You Are and What You Do

Spell it out for those in the back! 

You’ve got exactly 80 characters in your TikTok bio to describe who you are and what you have to offer. Keep it short, snappy, and most importantly, engaging. 

What message do you want to convey to visitors when they land on your page? 

Do you specialize in Microsoft Excel hacks? Are you a beauty expert? Or is your page dedicated to creating fancy cocktails? Let people know what you’re all about and encourage them to hit follow.

You can also use this space to call attention to the link in your TikTok bio, or call out an active promotion.

TIP: Add a little pizzaz to your TikTok bio with emojis that reflect your brand's personality. Don't go overboard though – too many emojis can be challenging for users who are visually impaired and rely on screen readers.

Start scheduling your TikToks in advance with Later today — available on all new paid plans — plus, our free plan.

Tip #5: Use Call-to-actions (CTAs) to Entice Action 

If you want to get the most from your TikTok bio, you’ll want to include a strong call-to-action (CTA). 

Using a compelling CTA is a surefire way to encourage your audience to complete an activity – whether that’s following your account, clicking your bio link, or checking out your Instagram account. 

For example, if your main goal is to grow your Instagram following, you could include a call-to-action like Jera:

If you're more interested in driving sales or click-throughs, encourage your audience to hit up your link in bio. You can even use a visual emoji, such as an arrow icon, to draw even more focus to that all-important link.

Tip #6: Connect Your Instagram and YouTube Accounts

Little known fact: You can actually gain Instagram and YouTube followers straight from your TikTok account!

By connecting your Instagram and YouTube accounts to the app you can seamlessly direct traffic without sacrificing space on your limited TikTok bio.

Converting your TikTok audience across social channels has never been easier.

At the end of the day, your TikTok bio is a shiny piece of real estate that shouldn’t be overlooked.

With the right tactics in place, your bio can drive real value for your brand and help grow your following.

It's a game-changer for both creators and businesses on the app!

Ready to kick-start your TikTok strategy? Join Later today to plan and schedule all your TikTok, Facebook, Instagram, Pinterest, and Twitter posts from one easy-to-use dashboard!

Stay on top of the biggest social media marketing trends!

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