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Social Media Marketing News

Is TikTok Rolling Out Text-Based Posts?

Updated on July 28, 2023
3 minute read

There’s a new spot to share text-based posts… 👀

Published July 28, 2023

ICYMI: TikTok has just rolled out its newest feature, text-based posts.

Alongside images and short-form videos, users will now have another way to create content on the app.

As Twitter (aka X) faces uncertainty, it’s not surprising that TikTok's jumping into the text-based arena — joining the ranks of newbie text alternatives like Mastodon, Bluesky, and SPILL.

But similar to Meta's Threads, TikTok is already a more established app, giving it a serious leg up on the competition.

To help bring you up to speed, we’re sharing everything we know about text posts on TikTok (so far) — including who has access to the feature and how to create your first post.

P.S.: Later is an approved TikTok Content Marketing Partner, meaning our social media management tools have TikTok's stamp of approval. Create an account, today.

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What Are Text Posts on TikTok?

In a nutshell, text posts on TikTok are simply a new way for users to share text-focused content on the app.

According to TikTok, the feature allows creators and brands, “to share their stories, poems, recipes, and other written content” on the platform.

TikTok text posts - TikTok newsroom
Photo: TikTok

And while text-inspired posts on TikTok aren't exactly new, the feature will make it easier to share via the written word.

Much like Instagram Stories, users can write up to 1K characters and customize their posts by adding a song, sticker, and other familiar TikTok features.

NOTE: TikTok’s text post feature has been rolled out worldwide, so if you don't have access yet, make sure your app is updated.

How to Create a Text Post on TikTok

Ready to create your first text post on TikTok? Here’s how to get started:

Step #1: Open the app, tap on the “+” camera icon, and select the “Text” option from the navigation bar at the bottom of the screen:

TikTok text posts - access feature

Step #2: Add your chosen text in the “Type something…” prompt. Here you can also customize your text’s font, color, and alignment: 

NOTE: Keep in mind, TikTok has a 1K character limit on text posts. 

TikTok text posts - type something

Step #3: From here you can customize your text post by adding a song, a background color, or a sticker:

TikTok text posts - edit text post

Step #4: Finally, tap “Post to feed” or “Your Story” and voila, a text post is born:

TikTok text posts - publish post

It’s that easy!

So, will TikTok’s community embrace the written word like they did when images were first introduced? Only time will tell. 

While we wait, let us know if you’ll be creating text-based posts on TikTok by dropping us a comment on our account!

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