Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark.
And while you might think TikTok verification is simply a status symbol, it’s so much more.
A verification badge gives your account an added stamp of approval, which can build your brand’s credibility, increase exposure, and distinguish you from impersonators.
So, how do you get verified on TikTok? We're breaking it all down — with tips to increase your chances of getting a blue tick.
What Is a TikTok Verified Badge?
A verification badge is the blue checkmark you see next to a profile’s handle.
It’s a symbol that assures users your account is the real deal — confirmed by TikTok themselves.
With over three billion global downloads, TikTok’s marketing potential is huge.
And a blue tick can push the reach of your content to new heights.
From increased visibility and authority on the platform to an added layer of credibility, it certainly doesn’t hurt to acquire official recognition.
Plus, in an era plagued with fake news and accounts, the badge is designed to distinguish and protect well-known users, creators, and brands from impersonators.
Case in point: actor Tom Cruise and politician Alexandria Ocasio-Cortez being copied on the platform.
I’m not on TikTok, but that won’t stop me from making bootleg ones for IG 😉 https://t.co/2VU9Dg5nH5— Alexandria Ocasio-Cortez (@AOC) July 4, 2020
Being verified combats the spread of misinformation and confirms your account’s trustworthiness.
FYI: Later is an approved TikTok Content Marketing Partner trusted by over 4M brands and creators! Join today to start planning and scheduling your TikTok videos in advance — for free:
How Many Followers Do You Need to Get Verified on TikTok?
When it comes to getting verified on TikTok, there’s no amount of followers that will guarantee a blue check.
Whether you have 50 followers or 2.5M, TikTok's main focus is to verify the authenticity of an account, not track your audience count.
P. S. Attempting to buy TikTok verification via a third-party site could lead to your account getting banned — play it safe and wait for official verification.
How to Get Verified on TikTok
Unlike on Facebook, Instagram, and (previously) Twitter, you can’t request TikTok verification through an application process.
Instead, the platform has a dedicated team that seeks out creators, brands, and influencers to grant a badge — so you’ll have to be selected to receive this checkmark.
However, there are a number of factors TikTok does consider when dolling out checks — like how active you are on the platform and whether your profile is public.
While there's no surefire way to get verified, meeting TikTok's criteria and following these six steps can certainly stack the chips in your favor:
Keep Your Audience Engaged
Grow Your Following
Get Featured in the Media
Request Verification on Other Platforms
Step #1: Be Consistent
Being consistent on TikTok and creating engaging content is your ticket to success on the platform.
Demonstrate your ability to keep up with TikTok’s constant influx of trends and produce creative videos that have the potential to go viral.
Step #2: Go Viral
Going viral on TikTok can be huge — leading to thousands of views and new followers overnight.
And if you regularly land a coveted spot on the FYP, it can signal to the TikTok team that you’re one to watch.
Ready to reach millions of viewers? Check out our blog post: How to Get on TikTok’s For You Page.
Step #3: Keep Your Audience Engaged
Go beyond posting and ghosting — you’ve got to actually engage with your community.
That means showing up in the comments section, following similar accounts, and interacting with users on the app:
Spending 10-15 minutes every day engaging with your community can make a huge difference.
Step #4: Grow Your Following
Another way to get on the TikTok team’s radar? Growing your community.
Luckily, TikTok is one of the best platforms for growth — you can get hundreds of thousands of followers in less than a year.
Take Vivian of @coffeebae97 whose hit almost 1M followers since starting her account in 2020:
TIP: Use strategic hashtags and trending sounds to help put your content in front of people who’ll hit follow.
PSA: If you need help finding the latest TikTok trends, bookmark this weekly TikTok trends resource!
Step #5: Get Featured in the Media
TikTok is no place to be shy about your accomplishments — it’ll actually strengthen your authority and establish your account as a thought leader.
Whether it’s a magazine mention, a YouTube clip, or a guest appearance on a podcast, spotlighting your achievements can legitimize your reputation.
Every media mention helps!
Step #6: Request Verification on Other Platforms
Having a blue checkmark next to your username on other platforms like Instagram, Facebook, and Twitter will help prove that you’re an account worth awarding verification status.
If you’re not already verified on said platforms, it’s time to get the ball rolling.
At the end of the day, a blue checkmark is not the be-all-end-all to a worthy TikTok account.
While it’s an added bonus, don’t spend too much time trying to get verified on TikTok. Your best bet is to continue creating engaging content and the rest will fall into place.
Ready to kick-start your TikTok strategy? Join Later today to plan and schedule all your TikTok content in advance!