Skip to main content

YOUR GO-TO INSTAGRAM SCHEDULER

Schedule Instagram Reels & more with Later’s Instagram Scheduler

Calendar dashboard view with scheduled posts in Later's Instagram Scheduler
Calendar dashboard view with scheduled posts in Later's Instagram Scheduler

Come for the Instagram scheduling. Stay for the auto publishing. Here’s what you get with Later.

A simple visual planner
Drag and drop calendar feature within Later's Social Media Scheduling Tool

Drag and drop calendar

Scheduling a week’s worth of posts is as simple as dragging and dropping. Select your photos and videos, drop ‘em onto the calendar with your posting times, and they’re ready to publish.

Instagram grid preview tool from Later for @artforall

Grid preview

See how your profile will look from your followers’ POV. Rearrange or swap photos to find the perfect look for your feed.

A simple visual planner

Drag and drop calendar

Scheduling a week’s worth of posts is as simple as dragging and dropping. Select your photos and videos, drop ‘em onto the calendar with your posting times, and they’re ready to publish.

Drag and drop calendar feature within Later's Social Media Scheduling Tool

Hashtag tools to help you reach new people

Hashtag suggestions

Tell us your go-to hashtags, and Later will show you some new ones to try. Create different lists of hashtags for different post topics.

Hashtag Suggestion Tool from Later for #localart

Personalized insights

Best Time to Post

Take the guesswork out of scheduling. Later learns when your followers are most engaged, and suggests the best time for you to post.

Best Time to Post suggestions in Later's calendar view for auto publishing

Drive traffic & sales from Instagram

Tag products from Instagram Shops

Give followers more ways to shop: Tag products from your Instagram Shop directly to your image, video, & carousel posts.

A user tags products from their Instagram shop in Instagram posts using Later

Scheduling for all Instagram post types

Instagram Reels Scheduler

Can Instagram Reels be scheduled with Later? Yup! Visually plan & schedule Reels to automatically publish. Moderate & reply to comments using the Conversations tool, and get detailed Reels Analytics to optimize all of your posts.

Auto post and schedule Reels in Laters Instagram Scheduler and manage Reels comments with the Conversations tool

Create content for Instagram with Later

User-generated content

UGC is key to a well-rounded Instagram marketing strategy. That’s why we help you find shareable content by @mention, tags, hashtag — even URL.

 Colorful keyboard photo discovered using the Tagged Media feature in Later

Metrics that matter

Analytics

Go beyond standard 30-day metrics. Later helps you understand what’s really working — right down to Instagram Reels & stories analytics, detailed post metrics, and audience insights.

Instagram Story displaying Reach and Impression analytics within Later

FAQ

What’s the difference between Auto Publish and Notification Publishing?

Auto Publish means that the posts you’ve scheduled in Later will publish to Instagram without any more work on your side. For example, if you have a single photo post (complete with caption, first comment, location tag, etc.) set to Auto Publish at 3:00 PM on Saturday, that post will go live at 3:00 Saturday. Some might say you can “set it and forget it.” 😏

Have more questions? Check out our help articles.

“Later’s hashtag tools are so simple. Adding a first comment barely adds a step to my process but it’s so invaluable. It helps improve the look and feel of my posts and drives reach at the same time.”

Headshot of Chloe Pedersen of Ranch & Coast Magazine

Chloe Pedersen

Ranch & Coast Magazine

“A large part of Lush’s content strategy is to elevate other voices, including our customers. One simple way to do this is through UGC. Using Later has helped us to navigate our tagged photos and videos, collect and organize them, and leverage across our channels”

Headshot of Laura Crandfield of Lush Cosmetics

Laura Cranfield

LUSH

“Linkin.bio has been a game-changer for our Instagram strategy and social strategy as a whole, since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY largely due to implementing Linkin.bio!”

Headshot of Brock Cardiner from HighSnobiety

Brock Cardiner

HighSnobiety

Try the Instagram scheduling tool that actually helps you grow