The world's
#1 Instagram scheduler

Spend less time posting and more time engaging by scheduling your Instagram posts, videos, and stories in advance.

Free forever. Set up in minutes. No credit card required.

The world's
#1 Instagram scheduler

Spend less time posting and more time engaging by scheduling your Instagram posts, videos, and stories in advance.

Free forever. Set up in minutes. No credit card required.

Join over 4 million brands and businesses that use Later to save time and grow their audience.

Every post published,
exactly when it should be

Easy automatic publishing

Schedule your photo and video posts in Later, and they’re published to Instagram without a hitch. No clunky workarounds—just seamless Instagram publishing.

Schedule your stories

Easily plan and schedule your Instagram stories in advance. We’ll send a reminder to your phone when it’s time to post.

Keep your captions clean

Later lets you put all of your hashtags into your first comment and publish at the same time as your post, keeping your captions easy to read and clutter-free.

Know when to post

Take the guesswork out of scheduling. Later learns when your followers are most engaged, and suggests the best time for you to post.

Perfect your posts

Plan visually

See your content the way your followers do. The visual planner shows you what your Instagram feed and stories look like, and lets you move content with a simple drag-and-drop.

Edit everything in one place

Delete your collection of editing apps. Easy-to-use cropping tools, filters, and 10 different fonts make sure your posts are optimized for Instagram and picture-perfect, every time.

Easily find user-generated content

Let your followers fill your feed. Later makes it easy to find and post quality user-generated content using hashtags, mentions, and tags—even if it’s not on Instagram.



We love using Later because not only does it allow us to visually see our images laid out on a calendar week by week, but it shows us the best time to post.


Megan White, Artifact Uprising


Forget the last minute posts

Free forever. Set up in minutes. No credit card required.

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