How to Boost Sales With Linkin.bio
In this guide, you’ll learn how to use Linkin.bio to promote your business and increase revenue.
Sell products and services directly to your Instagram audience with Linkin.bio. By consistently posting and tagging products, your audience will move from discovery to purchase with just a few clicks and taps.
Linkin.bio has built in analytics so you know exactly how much money you’re making from Instagram. After completing this guide, you’ll feel confident using Linkin.bio from setup to sales.
To learn more about how other brands use Linkin.bio to sell, check out How 8 Brands are Using Linkin.bio to Sell on Instagram.
The Linkin.bio Basics
With Linkin.bio, Later creates a landing page for you to link Instagram posts to products, services, or webpages. Linked posts appear on the Linkin.bio page as they would on your Instagram feed so it’s clear where and what to click.
Linkin.bio is available through Later on the web and mobile. This guide focuses on how to use Linkin.bio with Later on the web.
TIP: To learn more about Linkin.bio from mobile, check out Later’s Help Docs.
When Linkin.bio is enabled, Later will automatically generate a URL for your Instagram profile. The URL will include your Instagram handle and it will update if you change handles.
Before diving into setup, it’s important to note:
- You cannot add IGTV posts to Linkin.bio
- Linkin.bio Lite allows only one link per post
- Linkin.bio Standard allows up to five links or tags per post
- The Shopify integration is only available with Linkin.bio Standard
- Note: Upgrade to Growth or Advanced plans to use Linkin.bio Standard.
Note: Upgrade to Growth or Advanced plans to use Linkin.bio Standard.
Setting up Linkin.bio for sales includes enabling Linkin.bio, customizing your landing page, and if you have Shopify, connecting to your Shopify store.
To enable Linkin.bio from Later on the web, follow the prompts in the setup wizard.
Stuck on setup? Check out the Help Center for more information.
On the next page of the pop-up, you’ll be asked to add your Linkin.bio URL to Instagram. Hold off on that until you have added posts to Linkin.bio.
Don’t worry if you want to change the website or button in the future — you can always return to this page to update your Linkin.bio settings by clicking Customize Page Layout.
If you use Shopify, connect your store to Later to sell products directly from Linkin.bio.
To connect Shopify from Linkin.bio on the web:
- Select the Connect Shopify Store dropdown
- Click the Connect Shopify Store button
- Sign in to your Shopify account in the pop-up
- Enter your Shopify store name into the textbox
- Select Connect Shopify Store
- Click Finish Setup
It’s important to note that Linkin.bio product tags and Instagram shopping tags are different. Product tags from Shopify will appear in the Linkin.bio landing page, while Instagram product tags appear in a tab within your Instagram profile.
Learn more about the differences between Linkin.bio product tags and Instagram product tags in theHelp Center.
Note: The Shopify integration is only available on Growth and Advanced plans.
Tagging Products and Adding Links to Published Posts
Before making your Linkin.bio public, it’s best practice to populate your page with linked posts and product tags. On the Linkin.bio page within the Later app, you’ll see scheduled and published posts in a grid layout.
How to distinguish posts in Linkin.bio:
- Scheduled posts have a clock icon
- Published posts have no icon
- Linked posts display “LINKED”
- Unlinked posts are grey
If you want your audience to buy directly from your website, link the product page with corresponding product posts in Linkin.bio.
To add a link to a product webpage:
- Select a post you want to link
- Add the URL in the Linkin.bio field
- ClickAdd to Linkin.bio to save
Adding a link will drive click-throughs to the product webpage where anyone can complete a purchase.
For best results, always link the specific product page with the corresponding post. This creates a seamless experience for your audience to go from Instagram to customer.
If you’re a Shopify user and want to tag products, you’ll first need to make them available to Later from your store.
Note: The Shopify integration is only available on Growth and Advanced plans.
Don’t use Shopify? Jump to the next section.
To make products available to Later from Shopify:
- Open Shopify
- Login to your admin account
- Click Products on the sidebar menu
- Select the checkboxes of the products you want to grant Later access to, or select all by clicking the top checkbox
- Click More Actions and then Make Products Available
- Make sure the checkbox is selected for Linkin.bio by Later
- Select Make Products Available
Now that you have available products, let’s return to Later on the web to tag them in posts.
To tag products in Linkin.bio:
- Select a post you would like to tag with products
- Click More Link Options and then Link to Shopify Products
- Choose products to tag
- Click on the image where you would like the product tag to be displayed
- Select a product option if applicable
- Click Tag Product and Save Changes
Making products and links available is just one part of a successful strategy. To boost sales, your audience needs to know they can shop from your Linkin.bio.
Introduce Linkin.bio to Your Audience
Adding Linkin.bio to your Instagram profile means your page will be discoverable to anyone who clicks the link. This is where your audience will click through to shop your feed.
To add your Linkin.bio URL to your Instagram profile from Later:
- Click Share Link
- Select Copy
- Open Instagram
- Navigate to your profile and select Edit Profile
- Paste the Linkin.bio URL into the website field
- Click Done
Your Linkin.bio is live! Now, anyone visiting your Instagram profile will be able to check out your Linkin.bio page.
You’ll also want to direct your audience to the link to buy products or services. To drive traffic through Linkin.bio, start by telling your audience to look in your Instagram bio.
There are two main ways to direct your audience towards Linkin.bio:
- Mention Linkin.bio in post captions
- Respond to comments with directions for Linkin.bio
It’s best practice to mention Linkin.bio in the caption of every post that is linked or tagged.
To save time, use Later’s Saved Captions feature to save and quickly reuse the same Call to Action (CTA) on every Linkin.bio post.
How you decide to mention Linkin.bio in captions or comments depends on your Instagram strategy. What’s most important is to keep it consistent and on-brand. When in doubt opt for a simple, “Shop the link in bio”.
TIP: Check out different Later strategies that help make you money on Instagram.
Measure Linkin.bio Success
An essential piece of every sales strategy is assessing outcomes. Linkin.bio has built-in analytics tools to measure clicks, conversions, and profits.
When you use Linkin.bio to boost sales, you likely want to pay closest attention to revenue.
Later tracks these engagement metrics:
- Sales revenue in Later and Google analytics
- Linkin.bio clicks
- Click-through %
- Clicks per post
Tracking Sales in Later and Google Analytics
Follow your sales progress from Later’s analytics or within Google. How many products or services you sell, and of what kind, can give you information about what social media marketing strategies are working best for your Instagram audience.
To see Linkin.bio sales by post in Later, open Analytics from the sidebar and navigate to the Post Performance tab.
Here, Linkin.bio sales are broken down by post. If one post has multiple product tags, all the sales will be grouped together.
You can track overall sales using a Google unique UTM Campaign parameter that is automatically created by Later.
Your Unique UTM Campaign parameter will be:
Example for the Instagram handle @burrardbeauty: later-linkinbio-burrardbeauty
To see your Instagram revenue in Google Analytics:
- Open your Google Analytics and select a date range
- Click Acquisition, Campaigns, and then All Campaigns
- Filter for the Unique UTM Campaign parameter
Linkin.bio sales can tell you a lot more than just how much money you’re making on Instagram. Take note of any trends to learn more about what your audience is interested in.
For example, you may notice that posts with certain product types have higher sales. You can use this information to post more (and sell more) of that product.
Linkin.bio clicks can be found on the Analytics page under Overview. It counts the total number of times all posts are clicked from your Linkin.bio page.
This metric tells you how frequently your audience is looking into Linkin.bio posts. Compared to how many Linkin.bio posts you publish, this metric could explain if:
- Linked or tagged products are drawing in an audience
- Your CTAs are clear and working
- Your Linkin.bio strategy is cohesive
Pageviews are on the Analytics page under Overview. The Pageviews metric measures how many times your Linkin.bio landing page has been viewed.
When you use Linkin.bio to sell products, Pageviews will tell you how strong your CTA or product marketing is. It shows how many people went from viewing your content to clicking your Linkin.bio URL to learn more or purchase.
The click-through rate for Linkin.bio calculates the percentage of clicks on your Linkin.bio page in comparison with your Linkin.bio page views. This tells you the percentage of people who go to your Linkin.bio that actually click through to a linked product or service.
You can find your click-through % in the Overview tab of Analytics.
Clicks per post
Looking at how many clicks each Linkin.bio post has helps you understand what products or services your audience is most interested in.
Clicks per post can be found within the Post Performance tab of the Analytics page. If you use more than one link on a post, it will only show the post total.
If you notice any trends with clicks per post, take note. It will tell you what content drives sales and clicks, allowing you to post more content your audience reacts positively to.
For example, you notice posts that feature skincare products have more clicks than posts with makeup. This gives you the opportunity to promote skincare more often, driving higher sales from more click-throughs.
Linkin.bio is just one Later tool that can help you drive revenue. Learn more about features that boost sales and grow your audience with the resources below.
In this webinar we discuss how to use the Visual Instagram Planner, improve strategy with analytics, and drive engagement with Linkin.bio.Read More >
This 65-page guide will walk you through the steps you need to take to build an Instagram strategy, post great content on a consistent basis, and grow your audience with increased engagement.Read More >
If you’ve ever thought about monetizing your Instagram account, you’ll be pleased to know that it’s easier than ever in 2020.Read More >