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How to Boost Sales With

Sell more and feature products with Later’s

How to Boost Sales With

Sell products and services directly to your Instagram audience with By consistently posting and tagging products, your audience will move from discovery to purchase with just a few clicks or taps. also has built-in analytics so you know exactly how much money you’re making from Instagram. After completing this guide, you’ll feel confident using from setup to sales and reviewing key metrics to help promote your business and increase revenue.

To learn more about how other brands use to sell, check out How 8 Brands are Using to Sell on Instagram.


Before diving into setup, it’s important to note: you cannot add IGTV posts to

Setting up for sales includes enabling, customizing your landing page, and if you have Shopify, connecting to your Shopify store.

To enable from Later on the web, follow the prompts in the setup wizard.

Stuck on setup? Check out the Help Center for more information.

Set up Shopify With

Connect your Shopify store to so you can tag Shopify products on your posts.

TIP: You can tag as many Shopify products as you want in a single Instagram post.

To connect Shopify from on the web:

  1. Select Connect Shopify Store
  2. Log in to your Shopify account or register for a Shopify account from the pop-up window.
  3. Enter your Shopify store name and click Connect Shopify Store
  4. Click Finish Setup

Note: (Shopify) product tags and Instagram shopping tags are different. Product tags from Shopify will appear on the landing page, while Instagram product tags appear in a tab within your Instagram profile.

Learn more about the differences between product tags and Instagram product tags in the Help Center.

Every creative detail counts in driving traffic and revenue through To take full control over the aesthetics of your page revisit this topic on Customization.

Tag Products and Add Links to Published Posts

Before making your public, it’s best practice to populate your page with linked posts and product tags. Adding linked posts and product tags benefits your social media strategy, as they can help you easily direct traffic from posts to product pages, especially when you use a strong call to action.

Before you start using, you need to enable the page and design it to suit your needs.

If it’s your first time accessing, you’ll follow these steps in Later on the web:

  1. Click the tab from the side menu
  2. Complete the setup wizard
  3. Select your Instagram profile from the profile selector
  4. Click Get Started

On the page within the Later on the web and the Later mobile app, you’ll see scheduled and published posts in a grid layout.

This is how your Instagram grid displays: Instagram grid for the Hiking Tale account, with nine linked Instagram posts and 12 unlinked Instagram posts

If you want your audience to buy directly from your website, link the product page with corresponding product posts in

To add a link to a product webpage:

  1. Select a post you want to link
  2. Add the URL in the field
  3. Click Add to to save

Adding a link will drive click-throughs to the product webpage where anyone can complete a purchase. For best results, link the specific product page with the corresponding post. This creates a seamless experience for your audience to go from Instagram to customer.

If you’re a Shopify user and want to tag products, you’ll first need to make them available to Later from your store.

Don’t use Shopify? Jump to the Introduce to Your Audience.

To make products available to Later from Shopify:

  1. Open Shopify
  2. Login to your admin account
  3. Click Products on the sidebar menu
  4. Select the checkboxes of the products you want to grant Later access to, or select all by clicking the top checkbox
  5. Click More Actions and then Make Products Available
  6. Make sure the checkbox is selected for by Later
  7. Select Make Products Available

Now that you have available products, let’s return to Later on the web to tag them in posts.

To tag products in

  1. Select a post you would like to tag with products
  2. Click More Link Options and then Link to Shopify Products
  3. Choose products to tag
  4. Click on the image where you would like the product tag to be displayed
  5. Select a product option if applicable
  6. Click Tag Product and Save Changes

Add Buttons

Buttons are a type of block in which help you drive your sales, by redirecting your customers to your online store or sales campaigns. Here’s how to add them:

  1. Click Add or Edit next to Buttons
  2. Enter your button text
  3. Enter the link the button should go to
  4. Click Save Changes

Current plan users can also:

  • Click Add Another Button to add another button
  • Toggle buttons on and off by click the Show toggle
  • Change the button order by drag-and-dropping the button in the buttons editor
  • Customize the background and text color of your buttons

Making products and links available is just one part of a successful strategy. To boost sales, your audience needs to know they can shop from your

Introduce to Your Audience

Adding to your Instagram profile means your page will be discoverable to anyone who clicks the link. This is where your audience will click through to shop your feed.

The following example displays how a successful addition to an Instagram profile looks:

An arrow labeled ‘ link’ points to the website field of the Hiking Tale Instagram bio, and URL is:

To add your URL to your Instagram profile from Later:

  1. Click Share Link
  2. Select Copy
  3. Open Instagram
  4. Navigate to your profile and select Edit Profile
  5. Paste the URL into the website field
  6. Click Done

Congratulations — your is live! Now, anyone visiting your Instagram profile will be able to check out your page.

You’ll also want to direct your audience to the link to buy products or services. To drive traffic through, start by telling your audience to look in your Instagram bio.

There are two main ways to direct your audience towards

  • Mention in post captions
  • Respond to comments with directions for

It’s best practice to mention in the caption of every post that is linked or tagged.

To save time, use Later’s Saved Captions feature to save and quickly reuse the same Call to Action (CTA) on every post. You can find it in the Post Builder.

How you decide to mention in captions or comments depends on your Instagram strategy. What’s most important is to keep it consistent and on-brand. When in doubt opt for a simple, “Shop the link in bio”.

TIP: Check out different Later strategies that help make you money on Instagram.

Measure Success

An essential piece of every sales strategy is assessing outcomes. has built-in analytics tools to measure clicks, conversions, and profits.

In this section, you’ll learn more about how to track your revenue and other key metrics through Later.

Tracking Sales in Later and Google Analytics

When you use to boost sales, you likely want to pay close attention to revenue. You can track your sales progress through Later Analytics or through Google Analytics.

How many products or services you sell, and of what kind, can give you key information about which social media marketing strategies work best for your Instagram audience.

To see sales by post through Later on the web, open Analytics from the sidebar and navigate to the Post Performance tab.

Here, sales are broken down by post. If one post has multiple product tags, all the sales will be grouped together.

Detailed Post Performance dashboard with a red rectangle that highlights the Revenue (USD) column.

You can track overall sales using a Google unique UTM Campaign parameter that is automatically created by Later.

Your Unique UTM Campaign parameter will be:

For Example for the Instagram handle @burrardbeauty:

To see your Instagram revenue in Google Analytics:

  1. Open your Google Analytics and select a date range
  2. Click Acquisition, Campaigns, and then All Campaigns
  3. Filter for the Unique UTM Campaign parameter
Hiking Tale Google Analytics UTM Tracking dashboard for all campaigns. sales give you information beyond the revenue that you make on Instagram. Take note of any trends to learn more about what your audience is interested in.

For example, you may notice that posts with certain product types have higher sales. You can use this information to post more (and sell more) of that product. Analytics

You can track select analytics through the tab and the Analytics tab within Later on the web.

Later Click Analytics will display these important metrics: Button Analytics and Social Links Analytics.

Later Analytics will display these important metrics:

  • Page Views
  • Button Clicks
  • Post Clicks
  • Click-Through Rate

Keep reading to learn more about what each metric tracks and how you can incorporate them into your social strategy to drive revenue. Click Analytics

In the tab on Later on the web, you can access Click Analytics. When you incorporate Click Analytics to your social strategy, you can better understand the performance of your Buttons and Social Links.

Here’s how to access your Button Analytics:

  1. Navigate to your tab from the side menu
  2. Click the Buttons Block

In this section, you’ll see a breakdown of the number of times that each button is clicked from the time that you create them. You can use this information to better analyze where your social strategy is leading the greatest amount of traffic.

Here’s how to access your Social Links Analytics:

  1. Navigate to your tab from the side menu
  2. Click the Social Links Block

Here, you’ll see a breakdown of the number of times that your audiences click each social platform from the time that you create the social links. You can use this information to track which social platforms your audiences gravitate to next, and adjust your social strategy accordingly.

Later Analytics

Through the Analytics tab, you can track the following engagement metrics:

  • Page Views
  • Button Clicks
  • Post Clicks
  • Click-Through Rate

Keep reading to learn more about what you can do with each metrics. Page Views

Page views are a metric that measures the number of times your landing page was viewed. You can access the page views metric when you click the Overview tab in Analytics.

When you use to sell products, page views will tell you how strong your CTA or product marketing is. It shows how many people went from viewing your content to clicking your URL to learn more or purchase.

Hiking Tale Page Views by Location Analytics from November 24 2021.

Post Clicks

Post Clicks tracks the total number of clicks on the posts on your page. This metric informs you of how frequently your audience is looking at your posts.

Compared to how many posts you publish, this metric explains if:

  1. Your CTAs are clear and working
  2. your linked content is drawing in an audience
  3. Your strategy is cohesive

You can access this metric through the Analytics tab. Analytics dashboard with a red rectangle that highlights the Post Clicks metric.

Click-Through Rate

Your page compared with your page views. This metric informs you of the percentage of people who go to your that actually click through to a linked product or service.

You can access this metric through the Analytics tab.

Track Clicks Per Post

To understand what content your audience responds to best, analyze how many clicks each post has. This information can help you develop stronger content formats, more engaging content topics, or even CTAs.

You can access this metric through the Post Performance tab of the Analytics page.

Note: If you use more than one link on a post, it will only show the post total.

If you notice any trends with clicks per post, take note. It will tell you what content drives sales and clicks, allowing you to post more content your audience reacts positively to.

For example, you notice posts that feature skincare products have more clicks than posts with makeup. This could give you the opportunity to promote skincare more often, driving higher sales from more click-throughs.

Detailed Post Performance dashboard with with a red rectangle that highlights the column, tracking Clicks Per Post metric.

Next Steps is just one Later tool that can help you drive revenue. Learn more about features that boost sales and grow your audience with the following resources.

Schedule, Analyze, Engage: Webinar

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