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How to Boost Sales With

Sell more and feature products with Later’s

How to Boost Sales With

Sell products and services directly to your Instagram and TikTok audience with By consistently posting and tagging products, your audience will move from discovery to purchase with just a few clicks or taps. also has built-in analytics so you know exactly how much money you’re making from your social strategy. After completing this guide, you’ll feel confident using from setup to sales and reviewing key metrics to help promote your business and increase revenue.

To learn more about how other brands use to sell, check out How 8 Brands are Using to Sell on Instagram.

Set up

Setting up for sales includes enabling, customizing your landing page, and if you have Shopify, connecting to your Shopify store.

To enable from Later on your computer, follow these steps:

  1. Select in the side menu to open the setup wizard
  2. Choose a username for your page, which will form your URL
  3. Select Get Started

Now you’re ready to start adding links directly to your Instagram posts.

Depending on your plan, you can also add a TikTok profile to your page. Here’s how:

  1. Connect your TikTok profile within the same Social Set as your connected Instagram profile
  2. Select from the side menu
  3. From the blocks menu, select Linked Social Posts
  4. Select Add next to your TikTok account

You will now see Instagram and TikTok headings at the top of your preview grid. Toggle between them to manage linked and unlinked posts from each profile.

Every creative detail counts in driving traffic and revenue through To take full control over the aesthetics of your page, visit the Design tab to find the tools to customize the appearance of your page. Depending on your plan, you’ll have access to pre-made themes as well as the ability to customize the following elements of your page:

  • Background color
  • Button color, style, and shape
  • Text and icon color
  • Font type

For more information on how to customize your page, check out our How to Use guide.

Set up Shopify With

Connect your Shopify store to so you can tag Shopify products on your posts.

NOTE: Shopify integration is only available for your Instagram profile.

To connect Shopify from on your computer:

  1. Under the Settings tab, select Connect Shopify Store
  2. Log in to your Shopify account or register for a Shopify account from the pop-up window.
  3. Enter your Shopify store name and select Connect Shopify Store
  4. Click Finish Setup

Tag Products and Add Links to Published Posts

Before making your public, it’s best practice to populate your page with linked posts and product tags. Adding linked posts and product tags benefits your social media strategy, as they can help you easily direct traffic from posts to product pages, especially when you use a strong call to action.

NOTE: (Shopify) product tags and Instagram shopping tags are different. Product tags from Shopify will appear on the landing page, while Instagram product tags appear in a tab within your Instagram profile.

Learn more about the differences between product tags and Instagram product tags in the Help Center. Instagram grid for the Hiking Tale account, with nine linked Instagram posts and 12 unlinked Instagram posts

If you want your audience to purchase products directly from your website, use to send your followers from product posts on Instagram or TikTok to corresponding product pages on your online store.

To add a link to an Instagram or TikTok post:

  1. Select from the side menu
  2. Choose either the Instagram or TikTok heading from the top of your preview grid
  3. From that profile’s preview grid, select any post that you’d like to link
  4. In the field, enter your URL
  5. Click Save Changes

Adding a link will drive click-throughs to the product webpage where anyone can complete a purchase. For best results, link the specific product page with the corresponding post. This creates a seamless experience for your followers.

Tag Shopify Products

If you’re a Shopify user and want to tag products on Instagram, you’ll first need to make them available to Later from your store.

Don’t use Shopify? Jump to Add Buttons.

To make products available to Later from Shopify:

  1. Open Shopify
  2. Login to your admin account
  3. Click Products from the sidebar menu
  4. Select the checkboxes of the products you want to grant Later access to, or select all by clicking the top checkbox
  5. Click More Actions and then Add available channel(s)
  6. Make sure the checkbox is selected for by Later
  7. Select Make Products Available

Now that you have available products, let’s return to Later on your computer to tag them in posts.

To tag products in

  1. Select a post you would like to tag with products
  2. Click More Link Options and then Link to Shopify Products
  3. Choose products to tag
  4. Click on the image where you would like the product tag to be displayed
  5. Select a product option if applicable
  6. Click Tag Product and Save Changes

Add Buttons

Buttons are a type of block in that help you drive your sales, by redirecting your customers to your online store or sales campaigns. For example, if your store is having a summer sale, you could add a button labeled “Summer Sale” that links customers directly to the sale section of your website, creating a seamless shopping experience.

  1. Select Add or Edit next to Buttons
  2. Enter your button text
  3. Enter the URL the button should link to
  4. Select Save Changes

Depending on your plan, you can also:

  • Select Add Another Button to add another button
  • Toggle buttons on and off by selecting the Show toggle
  • Change the button order by dragging-and-dropping the button in the buttons editor
  • Customize the background and text color of your buttons

Introduce to Your Audience

Making products and links available is just one part of a successful strategy. To boost sales, your audience needs to know that they can shop from your page. By adding your to your Instagram and TikTok profiles, your page will be discoverable to anyone who clicks the link. This is where your audience will click through to shop your feed.

To add your URL to your Instagram profile from Later:

  1. On your management page, click Copy beside Your Link
  2. Select Add to Social Profile, then Add to Instagram Profile
  3. Click Go to Instagram Profile
    1. This action will open your Instagram profile. Make sure that you are logged into the correct Instagram account.
  4. In the Website field, paste your link
  5. Click Submit to save your changes

The following example displays how a successful addition to an Instagram profile looks:

An arrow labeled ‘ link’ points to the website field of the Hiking Tale Instagram bio, and URL is:

If you have a TikTok Business Account with over 1,000 followers, you can direct visitors to your page straight from your TikTok profile with a clickable link. Simply open the TikTok mobile app, tap Edit Profile, and paste your page URL into the website field.

The following image is an example of where your URL will appear on your TikTok:

Congratulations—your is live! Now, anyone visiting your Instagram or TikTok profile will be able to check out your page.

Now, you’ll want to direct your audience to the link to buy products or services. To drive traffic through, start by telling your audience to look in your profile bio.

There are two main ways to direct your audience towards

  • Mention in post captions
  • Respond to comments with directions for

It’s best practice to mention in the caption of every post that is linked or tagged.

To save time, use Later’s Saved Captions feature to save and reuse the same call to action on every post. You can find this feature in the Post Builder.

How you decide to mention in captions or comments depends on your social strategy. What’s most important is to keep it consistent and on-brand. When in doubt opt for a simple, “Shop the link in bio”.

TIP: Check out different Later strategies that help make you money on Instagram.

Measure Success

An essential piece of every sales strategy is assessing outcomes. has built-in analytics tools to measure clicks, conversions, and profits.

In this section, you’ll learn more about how to track your revenue and other key metrics through Later. Analytics

You can track select analytics through the tab and the Analytics tab within Later on your computer.

Within the tab, you’ll find Click Analytics, which displays Button Analytics and Social Links Analytics.

Within the Analytics tab, you’ll find Later Analytics, which displays the following:

  • Page Views
  • Button Clicks
  • Post Clicks
  • Click-Through Rate
  • Page Views by Location

Keep reading to learn more about what each metric tracks and how you can incorporate them into your social strategy to drive revenue. Click Analytics

In the tab on Later on your computer, you can access Click Analytics. When you incorporate Click Analytics into your social strategy, you can better understand the performance of your Buttons and Social Links.

Here’s how to access your Button Analytics:

  1. Navigate to your tab from the side menu
  2. Select the Buttons Block

In this section, you’ll see a breakdown of the number of times that each button is clicked from the time that you create them. You can use this information to better analyze where your social strategy is leading the greatest amount of traffic.

Here’s how to access your Social Links Analytics:

  1. Navigate to your tab from the side menu
  2. Select the Social Links Block

Here, you’ll see a breakdown of the number of times that your audiences click each social platform from the time that you create the social links. You can use this information to track which social platforms your audience gravitates to next, and adjust your social strategy accordingly.

Later Analytics

In the Analytics tab on Later on your computer, you can accessLater Analytics. These metrics give you great insight into how your page and individual posts are performing, as well as conversion rates and audience location.

Keep reading to learn more about what you can do with each metric. Page Views

Page Views are a metric that measures the number of times your landing page was viewed. You can access the page views metric when you click the Analytics tab under Analytics.

When you use to sell products, page views will tell you how strong your call to actions or product marketing is. It shows how many people went from viewing your content to clicking your URL to learn more or to purchase.

Button Clicks

Here is another way that you can access your Button Clicks data. In this section, you can see how many times your buttons have been clicked collectively over a period of time. This will indicate how successful your call to actions have been in driving traffic from your social profiles to your prioritized URLs.

Post Clicks

Post Clicks track the total number of clicks on the posts of your page. This metric informs you of how frequently your audience is looking at your posts.

Compared to how many posts you publish, this metric explains if:

  1. Your call to actions are clear and working
  2. Your linked content is drawing in an audience
  3. Your strategy is cohesive

Click-Through Rate

This section compares the number of clicks on your page to your page views. This metric informs you of the percentage of people who go to your and actually click through to a linked product or service.

Track Clicks Per Post

To understand what content your audience responds to best, analyze how many clicks each post has. This information can help you develop stronger content formats, more engaging content topics, or even calls to action.

You can access this metric through the Post Performance tab of the Analytics page.

NOTE: If you use more than one link on a post, it will only show the post total.

If you notice any trends with clicks per post, take note. It will tell you what content drives sales and clicks, allowing you to post more content your audience reacts positively to.

For example, you notice posts that feature skincare products have more clicks than posts with makeup. This could give you the opportunity to promote skincare more often, driving higher sales from more click-throughs.

TIP: Clicks Per Post can also be viewed when you select any linked post from your preview grid. Page Views by Location

Depending on your plan, you may also have access to Page Views by Location. Here, you’ll see where your page has been viewed most. By displaying this data across a world map, you’ll see at a glance which countries and continents your social strategy is resonating in most.

This information can tell you which geographic demographic you may want to aim your next marketing campaign or, like with Page Views, it can show you how strong your calls to action are.

Hiking Tale Page Views by Location Analytics from November 24 2021.

Tracking Sales in Later and Google Analytics

When you use to boost sales, you’ll want to pay close attention to revenue. You can track sales progress from both Instagram and TikTok with Google Analytics and, if you’ve connected your Shopify store to, Later Analytics will show you how much revenue each of your Instagram posts has collected.

How many products or services you sell, and of what kind, can give you key information about which social media marketing strategies work best for your audience.

Google Analytics

You can track overall and individual post revenue from both Instagram and TikTok using a Google unique UTM Campaign parameter, automatically created by Later, which can then be used to determine the revenue impact of each channel and post.

Your Unique UTM Campaign parameter for overall revenue will be:

Later-linkinbio-nickname (your username)

For example, for the page for Burrard Beauty:


Your Unique UTM Campaign parameter for an individual Instagram or TikTok post will be:


To see your Instagram and TikTok revenue in Google Analytics:

  1. Open your Google Analytics and select a date range
  2. Click Acquisition, Campaigns, and then All Campaigns
  3. Filter for the Unique UTM Campaign parameter you’d like to track revenue for
Hiking Tale Google Analytics UTM Tracking dashboard for all campaigns.

Later Analytics

If you have connected a Shopify store to your, you can also use Later Analytics to get a breakdown of how much revenue each Instagram post has brought in. To access this information, open the Analytics tab from the side menu in Later on your computer. From here, navigate to the Post Performance tab.

Here, sales from Instagram are broken down by post. If one post has multiple product tags, all the sales will be grouped together.

Detailed Post Performance dashboard with a red rectangle that highlights the Revenue (USD) column. sales give you information beyond the revenue that you make on Instagram and TikTok. Take note of any trends to learn more about what your audience is interested in.

For example, you may notice that posts with certain product types have higher sales. You can use this information to post more (and sell more) of that product.

Next Steps is just one Later tool that can help you drive revenue. Learn more about features that boost sales and grow your audience with the following resources.

Schedule, Analyze, Engage: Webinar

In this webinar we discuss how to use the Visual Instagram Planner, improve strategy with analytics, and drive engagement with

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Free Instagram for Business Strategy Guide

This 65-page guide will walk you through the steps you need to take to build an Instagram strategy, post great content on a consistent basis, and grow your audience with increased engagement.

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