← Go back to product trainingGUIDE

How to Boost Sales With Linkin.bio

Sell more and feature products with Later’s Linkin.bio.

How to Boost Sales With Linkin.bio

Sell products and services directly to your Instagram and TikTok audience with Linkin.bio. By consistently posting and tagging products, your audience will move from discovery to purchase with just a few clicks or taps.

Linkin.bio also has built-in analytics so you know exactly how much money you’re making from your social strategy. After completing this guide, you’ll feel confident using Linkin.bio from setup to sales and reviewing key metrics to help promote your business and increase revenue.

To learn more about how other brands use Linkin.bio to sell, check out How 8 Brands are Using Linkin.bio to Sell on Instagram.

Set up Linkin.bio

Setting up Linkin.bio for sales includes enabling Linkin.bio, customizing your landing page, and if you have Shopify, connecting to your Shopify store.

To enable Linkin.bio from Later on your computer, follow these steps:

  1. Select Linkin.bio in the side menu to open the setup wizard
  2. Choose a username for your Linkin.bio page, which will form your Linkin.bio URL
  3. Select Get Started

Now you’re ready to start adding links directly to your Instagram posts.

Depending on your plan, you can also add a TikTok profile to your Linkin.bio page. Here’s how:

  1. Connect your TikTok profile within the same Social Set as your connected Instagram profile
  2. Select Linkin.bio from the side menu
  3. From the blocks menu, select Linked Social Posts
  4. Select Add next to your TikTok account

You will now see Instagram and TikTok headings at the top of your preview grid. Toggle between them to manage linked and unlinked posts from each profile.

Every creative detail counts in driving traffic and revenue through Linkin.bio. To take full control over the aesthetics of your Linkin.bio page, visit the Design tab to find the tools to customize the appearance of your Linkin.bio page. Depending on your plan, you’ll have access to pre-made themes as well as the ability to customize the following elements of your Linkin.bio page:

  • Background color
  • Button color, style, and shape
  • Text and icon color
  • Font type

For more information on how to customize your Linkin.bio page, check out our How to Use Linkin.bio guide.

Set up Shopify With Linkin.bio

Connect your Shopify store to Linkin.bio so you can tag Shopify products on your Linkin.bio posts.

NOTE: Shopify integration is only available for your Instagram profile.

To connect Shopify from Linkin.bio on your computer:

  1. Under the Linkin.bio Settings tab, select Connect Shopify Store
  2. Log in to your Shopify account or register for a Shopify account from the pop-up window.
  3. Enter your Shopify store name and select Connect Shopify Store
  4. Click Finish Setup

Tag Products and Add Links to Published Posts

Before making your Linkin.bio public, it’s best practice to populate your page with linked posts and product tags. Adding linked posts and product tags benefits your social media strategy, as they can help you easily direct traffic from posts to product pages, especially when you use a strong call to action.

NOTE: Linkin.bio (Shopify) product tags and Instagram shopping tags are different. Product tags from Shopify will appear on the Linkin.bio landing page, while Instagram product tags appear in a tab within your Instagram profile.

Learn more about the differences between Linkin.bio product tags and Instagram product tags in the Help Center.

Link Posts

If you want your audience to purchase products directly from your website, use Linkin.bio to send your followers from product posts on Instagram or TikTok to corresponding product pages on your online store.

To add a link to an Instagram or TikTok post:

  1. Select Linkin.bio from the side menu
  2. Choose either the Instagram or TikTok heading from the top of your preview grid
  3. From that profile’s preview grid, select any post that you’d like to link
  4. In the Linkin.bio field, enter your URL
  5. Click Save Changes

Adding a link will drive click-throughs to the product webpage where anyone can complete a purchase. For best results, link the specific product page with the corresponding post. This creates a seamless experience for your followers.

Tag Shopify Products

If you’re a Shopify user and want to tag products on Instagram, you’ll first need to make them available to Later from your store.

Don’t use Shopify? Jump to Add Buttons.

To make products available to Later from Shopify:

  1. Open Shopify
  2. Login to your admin account
  3. Click Products from the side menu
  4. Select the checkboxes of the products you want to grant Later access to, or select all by clicking the top checkbox
  5. Click More Actions and then Add available channel(s)
  6. Make sure the checkbox is selected for Linkin.bio by Later
  7. Select Make Products Available

Now that you have available products, let’s return to Later for Desktop to tag them in posts.

To tag products in Linkin.bio:

  1. Select a post you would like to tag with products
  2. Click More Link Options and then Link to Shopify Products
  3. Choose products to tag
  4. Click on the image where you would like the product tag to be displayed
  5. Select a product option if applicable
  6. Click Tag Product and Save Changes

Add Buttons

Buttons are a type of block in Linkin.bio that help you drive your sales, by redirecting your customers to your online store or sales campaigns. For example, if your store is having a summer sale, you could add a button labeled “Summer Sale” that links customers directly to the sale section of your website, creating a seamless shopping experience.

  1. Select Add or Edit next to Buttons
  2. Enter your button text
  3. Enter the URL the button should link to
  4. Select Save Changes

Depending on your plan, you can also:

  • Select Add Another Button to add another button
  • Toggle buttons on and off by selecting the Show toggle
  • Change the button order by dragging-and-dropping the button in the buttons editor
  • Customize the background and text color of your buttons

Introduce Linkin.bio to Your Audience

Making products and links available is just one part of a successful strategy. To boost sales, your audience needs to know that they can shop from your Linkin.bio page. By adding your Linkin.bio to your Instagram and TikTok profiles, your page will be discoverable to anyone who clicks the link. This is where your audience will click through to shop your feed.

To add your Linkin.bio URL to your Instagram profile from Later:

  1. On your Linkin.bio management page, click Copy beside Your Link
  2. Select Add to Social Profile, then Add to Instagram Profile
  3. Click Go to Instagram Profile
    1. This action will open your Instagram profile. Make sure that you are logged into the correct Instagram account.
  4. In the Website field, paste your Linkin.bio link
  5. Click Submit to save your changes

The following example displays how a successful Linkin.bio addition to an Instagram profile looks:

An arrow labeled ‘Linkin.bio link’ points to the website field of the Hiking Tale Instagram bio, and URL is: linkin.bio/hikingtale

If you have a TikTok Business Account with over 1,000 followers, you can direct visitors to your Linkin.bio page straight from your TikTok profile with a clickable link. Simply open the TikTok mobile app, tap Edit Profile, and paste your Linkin.bio page URL into the website field.

The following image is an example of where your Linkin.bio URL will appear on your TikTok:

Congratulations—your Linkin.bio is live! Now, anyone visiting your Instagram or TikTok profile will be able to check out your Linkin.bio page.

Now, you’ll want to direct your audience to the link to buy products or services. To drive traffic through Linkin.bio, start by telling your audience to look in your profile bio.

There are two main ways to direct your audience towards Linkin.bio:

  • Mention Linkin.bio in post captions
  • Respond to comments with directions for Linkin.bio

It’s best practice to mention Linkin.bio in the caption of every post that is linked or tagged.

To save time, use Later’s Saved Captions feature to save and reuse the same call to action on every Linkin.bio post. You can find this feature in the Post Builder.

How you decide to mention Linkin.bio in captions or comments depends on your social strategy. What’s most important is to keep it consistent and on-brand. When in doubt opt for a simple, “Shop the link in bio”.

TIP: Check out different Later strategies that help make you money on Instagram.

Measure Linkin.bio Success

An essential piece of every sales strategy is assessing outcomes. Linkin.bio has built-in analytics tools to measure clicks, conversions, and profits.

In this section, you’ll learn more about how to track your revenue and other key metrics through Later.

Linkin.bio Analytics

You can track select analytics through the Linkin.bio tab and the Analytics tab within Later on your computer.

Within the Linkin.bio tab, you’ll find Linkin.bio Click Analytics, which displays Button Analytics and Social Links Analytics.

Within the Analytics tab, you’ll find Later Linkin.bio Analytics, which displays the following:

  • Linkin.bio Page Views
  • Linkin.bio Button Clicks
  • Post Clicks
  • Click-Through Rate
  • Linkin.bio Page Views by Location

Keep reading to learn more about what each metric tracks and how you can incorporate them into your social strategy to drive revenue.

Linkin.bio Click Analytics

In the Linkin.bio tab on Later on your computer, you can access Linkin.bio Click Analytics. When you incorporate Linkin.bio Click Analytics into your social strategy, you can better understand the performance of your Linkin.bio Buttons and Social Links.

Here’s how to access your Button Analytics:

  1. Navigate to your Linkin.bio tab from the side menu
  2. Select the Buttons Block

In this section, you’ll see a breakdown of the number of times that each button is clicked from the time that you create them. You can use this information to better analyze where your social strategy is leading the greatest amount of traffic.

Here’s how to access your Social Links Analytics:

  1. Navigate to your Linkin.bio tab from the side menu
  2. Select the Social Links Block

Here, you’ll see a breakdown of the number of times that your audiences click each social platform from the time that you create the social links. You can use this information to track which social platforms your audience gravitates to next, and adjust your social strategy accordingly.

Later Linkin.bio Analytics

In the Analytics tab on Later on your computer, you can accessLater Linkin.bio Analytics. These metrics give you great insight into how your Linkin.bio page and individual posts are performing, as well as conversion rates and audience location.

Keep reading to learn more about what you can do with each metric.

Linkin.bio Page Views

Page Views are a metric that measures the number of times your Linkin.bio landing page was viewed. You can access the page views metric when you click the Linkin.bio Analytics tab under Analytics.

When you use Linkin.bio to sell products, page views will tell you how strong your call to actions or product marketing is. It shows how many people went from viewing your content to clicking your Linkin.bio URL to learn more or to purchase.

Button Clicks

Here is another way that you can access your Button Clicks data. In this section, you can see how many times your buttons have been clicked collectively over a period of time. This will indicate how successful your call to actions have been in driving traffic from your social profiles to your prioritized URLs.

Post Clicks

Post Clicks track the total number of clicks on the posts of your Linkin.bio page. This metric informs you of how frequently your audience is looking at your Linkin.bio posts.

Compared to how many Linkin.bio posts you publish, this metric explains if:

  1. Your call to actions are clear and working
  2. Your linked content is drawing in an audience
  3. Your Linkin.bio strategy is cohesive

Click-Through Rate

This section compares the number of clicks on your Linkin.bio page to your Linkin.bio page views. This metric informs you of the percentage of people who go to your Linkin.bio and actually click through to a linked product or service.

Track Clicks Per Post

To understand what content your audience responds to best, analyze how many clicks each Linkin.bio post has. This information can help you develop stronger content formats, more engaging content topics, or even calls to action.

You can access this metric through the Post Performance tab of the Analytics page.

NOTE: If you use more than one link on a post, it will only show the post total.

If you notice any trends with clicks per post, take note. It will tell you what content drives sales and clicks, allowing you to post more content your audience reacts positively to.

For example, you notice posts that feature skincare products have more clicks than posts with makeup. This could give you the opportunity to promote skincare more often, driving higher sales from more click-throughs.

TIP: Clicks Per Post can also be viewed when you select any linked post from your Linkin.bio preview grid.

Linkin.bio Page Views by Location

Depending on your plan, you may also have access to Linkin.bio Page Views by Location. Here, you’ll see where your Linkin.bio page has been viewed most. By displaying this data across a world map, you’ll see at a glance which countries and continents your social strategy is resonating in most.

This information can tell you which geographic demographic you may want to aim your next marketing campaign or, like with Page Views, it can show you how strong your calls to action are.

Hiking Tale Linkin.bio Page Views by Location Analytics from November 24 2021.

Tracking Sales in Later and Google Analytics

When you use Linkin.bio to boost sales, you’ll want to pay close attention to revenue. You can track sales progress from both Instagram and TikTok with Google Analytics and, if you’ve connected your Shopify store to Linkin.bio, Later Analytics will show you how much revenue each of your Instagram posts has collected.

How many products or services you sell, and of what kind, can give you key information about which social media marketing strategies work best for your audience.

Google Analytics

You can track overall and individual post revenue from both Instagram and TikTok using a Google unique UTM Campaign parameter, automatically created by Later, which can then be used to determine the revenue impact of each channel and post.

Your Unique UTM Campaign parameter for overall Linkin.bio revenue will be:

Later-linkinbio-nickname (your Linkin.bio username)

For example, for the Linkin.bio page for Burrard Beauty:


Your Unique UTM Campaign parameter for an individual Instagram or TikTok post will be:


To see your Instagram and TikTok revenue in Google Analytics:

  1. Open your Google Analytics and select a date range
  2. Click Acquisition, Campaigns, and then All Campaigns
  3. Filter for the Unique UTM Campaign parameter you’d like to track revenue for
Hiking Tale Google Analytics UTM Tracking dashboard for all campaigns.

Later Analytics

If you have connected a Shopify store to your Linkin.bio, you can also use Later Analytics to get a breakdown of how much revenue each Instagram post has brought in. To access this information, open the Analytics tab from the side menu in Later on your computer. From here, navigate to the Post Performance tab.

Here, Linkin.bio sales from Instagram are broken down by post. If one post has multiple product tags, all the sales will be grouped together.

Detailed Post Performance dashboard with a red rectangle that highlights the Revenue (USD) column.

Linkin.bio sales give you information beyond the revenue that you make on Instagram and TikTok. Take note of any trends to learn more about what your audience is interested in.

For example, you may notice that posts with certain product types have higher sales. You can use this information to post more (and sell more) of that product.

Next Steps

Linkin.bio is just one Later tool that can help you drive revenue. Learn more about features that boost sales and grow your audience with the following resources.

Schedule, Analyze, Engage: Webinar

In this webinar we discuss how to use the Visual Instagram Planner, improve strategy with analytics, and drive engagement with Linkin.bio.

Read More >

Free Instagram for Business Strategy Guide

This 65-page guide will walk you through the steps you need to take to build an Instagram strategy, post great content on a consistent basis, and grow your audience with increased engagement.

Read More >