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How to Use Later to Increase Your Follower Engagement

Learn how to use Later to publish content that resonates with your followers. Discover how to keep them engaged and connected with your brand.

As your following grows, you will want to consider how to keep the momentum going by engaging with your audience.

In this guide, you’ll learn:

  • How to use Link in Bio Analytics for a more integrated social media strategy
  • How to increase your social media engagement
  • How to use Later’s tools to collaborate effectively

What is

Later’s turns your Instagram feed into a customizable landing page. It provides a great opportunity for your audience to click on buttons and Instagram posts to any linked webpage that you want to send traffic to or generate revenue from.

Here’s how to access your Button Click Analytics:

  1. Navigate to your tab from the side menu.
  2. Click the Buttons Block.

In this section, you’ll see a breakdown of the number of times that each button is clicked from the time that you create them.

Here’s how to access your Social Links Click Analytics:

  1. Navigate to your tab from the side menu.
  2. Click the Social Links Block.

Here, you’ll see a breakdown of the number of times that your audiences click each social platform from the time that you create the social links.

TIP: You can use these metrics to adjust your content strategy according to which social media platforms your audience click to most through your page. Analytics

You’ll find the second set of engagement metrics from your published posts through the Analytics tab within your Analytics dashboard. Here, you will find and track the following metrics:

  • Page Views
  • Button Clicks
  • Post Clicks
  • Click-Through Rate

These metrics provide important audience information for your social platforms which you can use to determine the wheres and whens of your highest audience engagement.

To learn more about what you can do with each metric, check out the following resources.

What to do with

How to Use >How to Boost Sales with >Add Social Links to Your Page >Embed Your Gallery on Your Website >

Collaborate on Content Creation

Collaborating with your client or your team can be a core part of maintaining consistency across your social platforms. Collaboration can save valuable time and can provide fresh perspectives and additional expertise. There are some key features within Later that allow you to share important information with your collaborators when you’re planning posts. This ensures that communication, feedback, and approvals are transparent and visible at all times. Here are the top four features you can use when collaborating with others through Later.

Media Notes

From your Media Library, you have access to Media Notes. You can add these to your images and videos to help you:

  • Better prepare your content messaging through captions
  • Communicate content guidelines to your teammates
  • Remind yourself to give your collaborators credit

This feature provides a space to capture all the essential information for a media item. You can attach a Media Note to any media item at any time. This is a great place to store information your teammates or clients may need if they end up using the content, like context or image credit.


Labels are searchable tags. When you set up labelling standards, your teammates and clients are able to quickly search and find the right media items. You can use these labels as a way to communicate to your teams what content is approved (and ready to publish) and what content is under review.

Calendar Notes

Calendar Notes provide reminders and handoff information. Pop a Calendar Note in to show someone when your audience is most likely to be online, or when not to schedule. These notes are visible to all users added to your Later account.

To add a Calendar Note, press CTRL and click, or left click on the Calendar.


Contributors is a content collection tool offered by Later. You can use this feature to add collaborators without a Later account or user privileges can send you images and videos by email or the web app.

With Later’s Contributors feature, your creators can focus on the content while you and your team optimize posts for engagement and followers.

Collaborate on Content Creation

Reach Your Goals Faster

How to Use Saved Captions

Saved Captions lets you save captions, groups of hashtags, and other pieces of text you can use over and over again across all your social media profiles.

Read More >

Improve Your Hashtags for Instagram with Later’s Analytics

Measure which hashtags are driving the most engagement on your Instagram posts.

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How to Collect User-Generated Content in Later

Keep up your busy post schedule by using Search, Contributors, and Gather to collect on-brand UGC within Later.

Read More >