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How to Use

Learn how to use and track performance in just a few steps.


With, you can design a landing page for your social profiles with no coding required. helps you redirect traffic from social media to any webpage or Shopify product that supports your business goals.

Add buttons, link Instagram posts, or embed your feed on your website to direct your website visitors to product pages, Shopify products, and more!

In this guide, you’ll learn more about and how to track performance in just a few steps.

Your page is made up of blocks. You can choose to include any of the following types of blocks on your page:

  • Profile: Use this block to customize your profile name and bio
  • Social Links: Use this block to connect your audience to your different social platforms
  • Buttons: Use this block to drive traffic to your website, blog, online store, or any other web page.
  • Featured Media: Use this block to display your latest linked Instagram post or a Youtube video.
  • Linked Instagram Posts: Use this block to add links to Instagram posts and display them on your page. Anyone who visits your page can click the post to be taken directly to the URL or product.

Check out how a page with buttons, featured media, and linked Instagram posts displays:

A sample page, for the Hiking Tale  account. The following components are annotated: Instagram profile picture, Website buttons, Featured Media, and Linked Instagram Posts.
The management page for the Hiking Tale account, through Later on the web.

Next, we’ll cover how to set up Setup

Before you start using, you need to enable the page and design it to suit your needs.

If it’s your first time accessing, you’ll follow these steps in Later on the web:

  1. In Later on the web, click in the side menu
  2. Complete the setup wizard
  3. Select your Instagram profile from the profile selector
  4. Click Get Started

When you land on the management page, setup will be just a few steps. Make the most of your page by: Customization Customization allows you to fully customize the appearance of your page to match your brand. Within the Design tab, you’ll have access to pre-made themes, and the opportunity to customize the following elements of your page:

Add Buttons

The Buttons block helps you drive traffic from social media to wherever matters most to your business: a website, blog, online store, or any other web page. Here’s how to add them:

  1. Click Add or Edit next to Buttons
  2. Enter your button text
  3. Enter the link the button should go to
  4. Click Save Changes

Users can also:

  • Click Add Another Button to add another button
  • Toggle buttons on and off by clicking the Show toggle
  • Change the button order by drag-and-dropping the button in the buttons editor
  • Customize the background and text color of your buttons

Add Instagram Posts to

Add links to Instagram posts in Later to have them shown on your page. Your followers can then click the post to be taken directly to any URL or Shopify product you choose. Adding links to your Instagram posts in Later can help you easily direct traffic from posts to product pages, especially when you use a strong call to action in your post caption!

This is how your Instagram grid displays: Instagram grid for the Hiking Tale account, with nine linked Instagram posts and 12 unlinked Instagram posts.

Here’s how to add Instagram posts to your page:

Need to link a post on the go? In the Later mobile app, you can add links to posts published through Later.

To add links to published posts in the iOS application:

  1. In the iOS app, go to Schedule > View Posted
  2. Tap on the post you want to add a link to
  3. Under Additional Options, tap
  4. Enter a link and save

To add links to published posts in the Android application, perform the following steps:

  1. In the Android app, go to Schedule > View Posted
  2. Tap on the post you want to add a link to
  3. Tap Add Link next to
  4. Enter a link and save

Add Your URL to Your Instagram Bio

Add your page link to your Instagram bio so your audience can click through or shop on your page.

To add your URL to your Instagram profile:

  1. On your management page, click Copy
  2. Click Add to Instagram Bio and Go to Instagram Profile
    1. This action opens Instagram
  3. Log in to Instagram if you’re not already logged in
  4. In the Website field, paste your link
  5. Click Submit to save your changes

Note: If you already have a website link on your Instagram profile page, replace it with your link. Remember, you can add buttons to your page to redirect your audience to your website or other pages.

The following image is an example of where your URL will appear on your Instagram:

An arrow labeled ‘ link’ points to the website field of the Hiking Tale Instagram bio, and URL is:

When you add a call to action in your post captions to click the link in your bio, you can drive the attention of your followers to the most important parts of your business to help you grow.

Measure Success

Determine how your posts are performing with Later’s built-in analytics which measure clicks and conversions. When you use, you want to pay the closest attention to your engagement analytics.

You can track select engagement analytics through the tab and the Analytics tab within Later on the web.

Within the tab, you can access the following metrics to better understand the performance of your buttons and social links:

  • Social Link Analytics
  • Button Analytics

Through the Analytics tab, you can tracks these engagement metrics:

  • Page Views
  • Button Clicks
  • Post Clicks
  • Click-Through Rate

To learn more about sales performance from, enable Later’s Google Analytics UTM Tracking.

The following image displays Later’s Google Analytics UTM Tracking dashboard:

Hiking Tale Google Analytics UTM Tracking dashboard for all campaigns.

Note: If you’re already adding your own UTM parameters to links, don’t enable Later’s UTM tracking as this will interfere with the tracking.

You can enable Later’s UTM tracking from Later on web when you:

  1. Click Settings from your management page
  2. Navigate to UTM Tracking for Google Analytics
  3. Click the Enable UTM Tracking button

Note: By default, Later enables UTM Tracking. To disable UTM Tracking, toggle the Enable UTM Tracking button.

Next Steps can help you make more money and drive traffic to your website. Check out the resources below to learn more about how works with your business goals.

How to Boost Sales With

Sell more and feature products with Later’s link in bio feature.

How to Drive Traffic and Readership With

Learn how to use to increase website traffic and encourage return readership.