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How to Support Hispanic Heritage Month on Social Media

Hispanic Heritage Month kicks off on September 15 and recognizes the contributions and influence of Hispanic Americans to the history, culture, and achievements of the US. 

And while the origin of Hispanic Heritage Month may feel new to a lot of people, showing your support on social media is the first step to changing that. 

To help you better understand Hispanic Heritage Month and how brands can successfully show their support, we asked social media specialist and photographer, Leslie Gamboni, to share her knowledge on the day:

Understanding the Background of Hispanic Heritage Month

Hispanic Heritage Month recognizes the contributions of Hispanic Americans to the history, culture, and achievements of the US.

The 30-day span begins September 15 to celebrate the anniversaries of independence for the Latin American countries, Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.

The time frame dedicated to this month also includes Mexico’s independence day on September 16 and Chile’s independence day on September 18.

And according to the Library of Congress, the U.S. government created Hispanic Heritage Month in 1988, originally named Hispanic Heritage Week.

That’s Hispanic Heritage Month at a glance — but we have more ground to cover!

The word Hispanic has sparked much debate over what groups it includes since its inception. The Oxford Dictionary defines Hispanic as relating to Spain, or Spanish-speaking countries, especially Latin America. The word was first widely popularized through its use in the U.S. Census of 1970.

What’s the difference between Hispanic and Latino, or Latinx?

Latinx is a gender-neutral form of the word Latino or Latina and refers to a person with cultural ties to Latin American.

The term Hispanic classifies people based on language, while Latinx refers to the geographical location of a person’s country of origin or their ancestors’.

Confused? Don’t worry, here is an easy breakdown:

Hispanic is a label that describes a diverse group of people of all races, yet Black and Indigenous people within this group are often unrecognized.

It’s important to acknowledge that these marginalized communities have contributed greatly to the cultural sphere of what we think of as Latinx or Hispanic culture today.

So this year, it’s important to spend Hispanic Heritage Month continuing the work of the Black Lives Matter Movement and focus on supporting Black, Indigenous, and Afro-Latinx communities.

Black Lives Matter isn’t a trend — it is relevant every day of the year. This is also true of Hispanic Heritage Month. And the good news is that you’ve already started the work by reading this!

If you have a brand or business on social media, it’s the perfect opportunity to share the knowledge and understanding with your community.

Hispanic Heritage Month encompasses many different communities, making it a daunting task when choosing how to respectfully honor and support it as a brand. But it’s important that businesses do step up and show their support!

Support Hispanic Heritage Month on Social Media Step #1:  Educate

Before you jump into sharing Hispanic Heritage Month on social media, spend some time educating yourself and your team on the history, and in particular the Black and Indigenous people within this group that have often been left unrecognized.

You can use our breakdown of the nuances of Hispanic Heritage Month as a starting point, and as you dive deeper into learning about Hispanic/Latinx communities, it’s a good idea to share resources that you have found helpful.

Here’s a couple of educational resources that you might find insightful: 

Tune into: 

The Conciencia Collective and follow their playlist on Spotify!

support hispanic heritage month on social media

The Conciencia Collective facilitates round table-styled conversations bringing together Afro-Latinx people in entertainment to discuss the importance of Black Lives Matter in the Latinx Community.

Here’s a recent episode shared on YouTube that we enjoyed:


NPR’s Latino USA for stories highlighting the experiences of Hispanic and Latinx communities.

support hispanic heritage month on social media

Follow on Instagram: 

Ain’t I Latina? (@aintilatina) is an excellent Instagram account highlighting the experiences and elevating the voices of Afro-Latinas.

(Virtually!) Attend: 

Encuentro en el Smithsonian, streaming online September 17.

Artistic expression communicates meaningful cultural viewpoints and traditions. Encuentro en el Smithsonian gives cultural bearers a space to share their ideas of identity and culture through their artistic or activist work.

Support Hispanic Heritage Month on Social Media Step #2: Plan Ahead and Research

As you dive into new content you might start to feel excited about your new discoveries. Use that excitement to think about how you want to appropriately craft content for your audience.

Take a moment when planning out content to reflect on what the motivation is behind the posts you want to share. Give yourself time to do your due diligence and ensure that what you are sharing is helping the causes you support within the Hispanic Community.

Well crafted, well-researched posts will go a long way in building trust between you and your followers. 

Posting quickly to hop on a trend can hurt your credibility and even distort the work of social justice activists and organizers.

TIP: Steer clear of sweeping statements of allyship. Focus on providing resources, sharing your platform to amplify Black and Afro-Latinx voices, and share action you’ve taken as a brand to inspire others.

Need some inspiration on what to share on social media?

Take a look at Pink Root Products. Their Instagram post spotlighting Celia Cruz is a great example of how to share an educational tidbit that reflects the diversity of Hispanic/Latinx people.

In the post, they paid tribute to Hispanic Heritage Month by sharing a brief biography of Celia Cruz, a Cuban Afro-Latina who is commonly hailed as the “Queen of Salsa Music.”

They also included a short description of what Hispanic Heritage Month is, a small gesture that helps to educate and introduce their wider communities on the month.

The post communicates why Celia Cruz was a force of nature while shedding light on the tremendous contributions of Afro-Latinx people to Spanish and Latin music.

Want to educate your followers about Afro-Latinx historical figures but not sure who to feature? Start with these resources:

Support Hispanic Heritage Month on Social Media Step #3: Uplift Indigenous, Black, & Afro-Latinx Owned Businesses

Creating a resource or infographic of businesses you are supporting during Hispanic Heritage Month is a great asset to share with your followers.

It helps support minority business owners and communicates useful information your followers can put to use IRL and share on their own platforms.

Here’s a great example:

TIP: Do your followers have a niche interest? Share similar accounts run by Black and Afro-Latinx creators to introduce your audience to new voices.

An account following the life of an adorable dog named Simon, @simonsits, shared a great example of how to feature Black entrepreneurs.

The post features a gallery of portraits of Black entrepreneurs whose businesses are related to dog and pet care.

Each portrait features a business owner and their dog, giving followers an instant look into their personality. Followers were invited to tag @simonsits in images of the purchases they made.

Adding a call to action allows you to easily interact with your followers by commenting on their posts or sharing how they are supporting Black-owned businesses to your story.

TIP: #afrolatina, #shoplatinx, and #afrolatinx are helpful Instagram hashtags to search when looking for content creators or businesses to feature.

Support Hispanic Heritage Month on Social Media Step #4: Share Art That Shines a Light on Important History

Social media gives creatives a place to share their art and messages, and if you want to support Hispanic Heritage Month on social media, use your platform to amplify their work.

It can be as simple as a spotlight series on Instagram Stories or a carousel collection of your favorite pieces. But what’s integral is to tell your followers why you find the work important and always ask permission to repost and credit the artist!

Music and art is a powerful way to learn more about Hispanic/Latinx culture. And the influence of Black and Indigenous people can be found throughout all Spanish and Latin music.

Want to learn more? Here’s a quick hit lesson from Rafreyns on reggaeton on TikTok!

@rafreyns##greenscreen ##reggaeton ##latina ##tiktoklatino ##daddyyankee ##latinx ##blackness ##latinosforblacklives♬ Blackness in Spanish Music – rafreyns

Don’t forget that Instagram has a huge music library that you can use to share Hispanic/Latinx music with your followers!

As you explore Latinx music, compile your favorite songs, and share it on Instagram Reels or TikTok.

@asstrology.qween##greenscreen IVE BEEN WAITING FOR ALT LATINX TIKTOK ???????????? ##latinx ##alt ##fyp ##mexicantiktok♬ Devuélveme a mi chica (Remaster 2015) – Hombres G

There are so many artists and creators sharing their work on social media, and if your brand has the opportunity to elevate their voices, Hispanic Heritage Month is a good place to start.

However, it’s important to remember that your efforts to support Hispanic Heritage Month should go beyond the 30-day time frame. Think of this as your jumping point into supporting Hispanic and Latinx communities for the long-term and a mission you’ll continue as a brand.

Whether that means building a wider community, continuing your self-education, or making sure your social marketing fully represents the diverse communities you serve!

There is no one style, pallet, or history that represents all the cultures that fall into the category of Hispanic or Latinx.

How ever you choose to do it, look to shine a light on cultures that lack visibility during this month, and have fun learning and discovering new cultures on the way!

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Written By

Leslie Gamboni

Leslie is a social media specialist and photographer based in New Orleans. She currently works in digital media for the Saints NFL and Pelicans NBA teams. When she’s not launching new social media campaigns, she’s photographing news and events that shape the beautiful city of New Orleans. Say hi on Instagram! – @lesliegamboni 

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