Hispanic Heritage Month kicks off on September 15th, and recognizes the contributions made by the Hispanic and Latinx community to the history, culture, and achievements of the United States.
And while Hispanic Heritage Month is becoming more well-known, showing your support on social media can help raise further awareness.
Not sure where to start? We’ve got you covered with five ways to support Hispanic Heritage Month on social media in 2022 and beyond.
What Is Hispanic Heritage Month?
Hispanic Heritage Month celebrates the anniversaries of independence for Latin American countries, including Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.
It also recognizes Mexico’s Independence Day on September 16th, Chile’s on September 18th, and Belize’s on September 21st.
What’s the Difference Between Hispanic and Latino, Latine, or Latinx?
Language is ever-evolving and the term Hispanic is used to describe many groups of people. That being said, here’s a breakdown of individual preferences to consider:
Hispanic is defined as relating to Spain, or Spanish-speaking countries. The word was first widely popularized through its use in the U.S. Census of 1970. It typically classifies people based on language.
Latino refers to the geographical location of a person’s country of origin or their ancestors, typically with cultural ties to Latin America.
Latinx and Latine are gender-neutral forms of the word Latino or Latina.
Hispanic Heritage Month encompasses many different communities, making it a big task when choosing how to respectfully honor and support it as a brand.
Nevertheless, it’s important to understand the nuances of these terms in order to thoughtfully show up.
Want to know more? This quick video covers all the details:
Why Brands Should Support Hispanic Heritage Month
While you never need to wait for a dedicated month to get involved, using Hispanic Heritage Month as an opportunity to get educated, celebrate the community, and encourage inclusivity is a great first step.
However, embracing Hispanic Heritage Month should go beyond just "checking a box." Think about how you can be inclusive in your marketing campaigns, influencer partnerships, and speaker lineups year-round.