Later Tools & Features

How to Find Content for Your Social Strategy with Later


By Jillian Warren

Published March 5, 2021

5 minute read

Looking for an easier way to find great content to share on your social media channels? With Later, you can quickly collect content from multiple sources — so you’ll always be able to find the perfect post for your content plan. From browsing Mentions and Tags to Later’s new Search by Profile feature, finding scroll-stopping

Looking for an easier way to find great content to share on your social media channels?

With Later, you can quickly collect content from multiple sources — so you’ll always be able to find the perfect post for your content plan.

From browsing Mentions and Tags to Later’s new Search by Profile feature, finding scroll-stopping content has never been easier.

Ready to get started? Discover 6 ways to source content for your social channels with Later:

How to Find Content for Social Media with Later:

  1. Search by Profile (New!)

  2. Collect from Mentions

  3. Collect from Tags

  4. Collect from Contributors

  5. Search by Hashtag

  6. Add from Unsplash

#1: Search by Profile (New!)

Breaking news! You can now find, save, and share content from your favorite Instagram accounts with Later’s new Search by Profile feature.

This is a seamless way to add user-generated content from the accounts you love straight into your Later Media Library.

All you need to do is enter a username or profile URL, select from their feed of recent posts, and tap “Add to Library.” It’s that simple!

And the best part? Later will maintain the high-quality resolution of the original post (no screenshots needed here) and will automatically add the handle of the user who originally posted it to your caption, so it’s easy to credit the creator.

Pricing: Search by Profile is available on all new Starter, Growth, and Advanced plans.

#2: Collect from Mentions

Mentions can be one of the best sources of organic user-generated content for your Instagram feed — but as your account grows, it can be hard to keep track of them all.

With Later’s Mentions tool, you can review every post where you’ve been mentioned in the caption or comments, all in one easy-to-use dashboard.

When you find a standout post you’d like to share on your social channels, you can easily add it to your Media Library and schedule in just a few clicks.

Pricing: Mentions is available on all Growth and Advanced plans.

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#3: Collect from Tags

Alongside mentions, the posts you’ve been tagged in can be a valuable resource for user-generated content.

With Later’s Tags feature, you can review all of the posts you’ve been tagged in, save your favorites to your Media Library, and repost at any time!

Just like Mentions, Later will maintain the original quality of the post and add the handle of the original creator.

Pricing: Tags is available on all Growth and Advanced plans.

#4: Collect from Contributors

If you regularly work with creators, photographers, or brand partners, Later’s Contributors tool can help streamline your process for collecting photos and videos.

You can share a link with your contributors, who will be able to upload photos and videos directly into a content library for your review.

When you accept their content, it will go straight into your Later Media Library — where you can schedule it to your social profiles.

Pricing: Contributors is available on Growth and Advanced plans.

#5: Search by Hashtag

Another way to discover content for your social strategy is with Later’s Search by Hashtag feature.

You can quickly browse all the recent Instagram posts for a specific hashtag, engage with relevant posts, or tap to add a post to your Media Library.

This is also a great tool if you have a branded hashtag for your business — as you can review all of the posts that use it in one easy-to-manage feed.

With Later’s Search by Hashtag feature, you can search up to 30 unique hashtags per Instagram account in a rolling 7-day window. Only Instagram posts published in the last 24 hours will show in the search results.

Pricing: Search by Hashtag is available on all new Starter, Growth, and Advanced plans.

#6: Add from Unsplash

In addition to sourcing user-generated content for your social media strategy, you can browse from a huge library of free stock photos with Later’s Unsplash integration.

Once you’ve found the perfect photo for your feed, you can add it to your Later Media Library ready for scheduling.

We even help you give proper credit to the original photographer in your caption, so there’s even less to worry about before you post.

And the good news? It’s 100% free for all Later users — just sign in to the desktop app to start browsing for on-brand stock photos for your business.

Pricing: The Unsplash Photo Library is available for free to all Later users.

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How to Repost User-generated Content: Always Ask Permission

Later’s user-generated content tools automatically add the handle of the original creator to your caption.

However, you should also ask permission from the original creator — even if they tagged it with your specific UGC-focused hashtag. This can be as simple as sending a direct message on Instagram to request permission.

It’s important to go the extra mile and send a DM to the creator, instead of just leaving a generic comment on their post. Remember that you’re asking permission to use a creator’s work — it’s worth sending them a personalized note.

With Later’s full suite of content collection tools, you’ll never miss an opportunity to post again.

Finding scroll-stopping content for your social strategy just got a whole lot easier!

Want to easily find and curate UGC for your social media channels? Sign up to Later and streamline your workflow today!

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