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Instagram Add Reminder Events Feature

Instagram Tips & Resources

Instagram Rolls Out Add Reminder Feature for Feed Posts


By Monique Thomas

Updated on January 12, 2022

2 minute read

All aboard the hype train: event reminders are here. Choo-choo!

Published January 12, 2022

Stay on top of the biggest social media marketing trends!

There’s a new Instagram feature in town, and while it’s not a major release, it does help brands and creators promote upcoming events or launches. 

By creating an Instagram feed post with the “Add Reminder” feature, your followers can tap on a small bell icon to see event details along with an option to receive notification reminders: 

@iamjamgamble's Instagram feed with an arrow pointing at a post with the "Add Reminder" feature. There is a little alert icon that users can click to see event details and opt-in to receive reminder notifications.

You can also share feed posts with the reminder tag to your Instagram Stories – driving even more awareness and hype: 

@blaiserubyloves's Instagram Stories with an arrow pointing at a feed post of a black purse with a gold chain, and the "Get Reminder" opt-in. When users click, they can see the product drop details and opt-in to receive reminder notifications.

It's perfect for promoting an event, product drop, Instagram Live round-table, or even a new podcast episode. The options are limitless. 

Did you know: you can plan and schedule your Instagram posts in advance with Later – for free!

How to Add a Reminder to an Instagram Feed Post

Adding a reminder to your feed post is fairly similar to tagging a product, or another Instagram user. 

Here’s how to do it: 

  1. Create a new Instagram feed post, as usual. 

  2. On the New Post page, select Add Reminder.

  3. Include all relevant event information, like your Event Title and start time. Then, hit Done. 

User-flow screenshots of how to add a reminder to your Instagram feed post. On the "New Post" page, scroll to "Add reminder". You'll be prompted to enter an Event Name and Start Time.

NOTE: Reminders must be set at least one hour in advance of the event’s start time, with a maximum countdown of three months. It will also be set in the timezone of the device you used to create the post, but your followers will see it in their local time! 

When someone opts-in to receive a reminder for your event, they’ll get sent: 

  • An activity feed notification 24 hours before the event

  • An activity feed and push notification 15 minutes before the event

  • An activity feed and push notification when the event is starting

At the moment, you can’t add reminder tags to posts that have already been published (we tried, to no avail). 

It's also unclear when the feature will be rolled out across all markets, so stay tuned.

Will you be using this new feature? Join the conversation on our Instagram account and let us know! 

In the meantime, get the latest Instagram trends and news with Later’s free newsletter. Everything you need – delivered right to your inbox. Subscribe today:

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