← Back to Blog
Instagram

Instagram Tests New Chronological Feed with “Latest Posts” Prototype

The Instagram chronological feed could be making a comeback!

A new “Latest Posts” feature has been spotted deep in the app’s code and could reveal the return of the Instagram chronological feed.

While Instagram is claiming the new feature is just a prototype (and has no plans to launch at present), it wouldn’t be the first time a hotly requested tool has been released this way.

Here’s everything we know about Instagram’s “Latest Posts” prototype and the software developer who discovered it:

What is the New Instagram Chronological Feed Prototype? 

Software developer, Jane Manchun Wong, was the first to discover a new prototype hidden in Instagram’s code that allows you to see your feed in chronological order:

The “Latest Posts” feature acts as a pop-up over the main feed and leads users to a new page that will show the most recent content from the accounts they follow.

According to Wong’s research, the new feature will appear when you open the app with the message: “Welcome Back! Get caught up on the posts from [names of accounts you follow] and X others”.

From here, if a user taps “See Posts” they will be brought to a separate screen to view the most recent feed posts. If they tap “Not Now” they can return to the standard home feed based on the Instagram algorithm.

While the prototype doesn’t appear to be a revival of the same chronological feed Instagram had pre-2016, it does help users “catch up” on what they’ve missed.

However, it may be some time before the prototype goes into beta testing, if ever.

Speaking to TechCrunch, Alexandru Voica, EMEA Tech Comms at Facebook, said that Instagram has “no plans to test or launch it at this time.”

Voica later tweeted to confirm the “Latest Posts” feature was simply part of an internal hackathon:

But it wouldn’t be the first time that Instagram has prototyped a new feature internally before releasing it to the general public, or testing in localized markets.

In fact, Wong was the first to report on Instagram’s testing of hiding likes and revealed the feature on Twitter two weeks before Instagram began publicly testing it.

instagram marketing trends 2020

According to TechCrunch, “Typically a feature like this is first prototyped internally, then sometimes tested externally if it meshes with Instagram’s objectives, and only then launched officially if the test results are positive.”

At the moment, all we can do is wait and see if Instagram decides to take the prototype further.

What an Instagram Chronological Feed Would Mean for Businesses

Back in 2016, when Instagram removed the chronological feed in favor of the algorithm, it triggered quite a backlash.

Almost overnight, Instagram users had to scroll through a feed ranked on what the algorithm determined they’d like best — strongly influenced by who and what kind of content they interacted with most.

But, the algorithmic feed often paid off for brands and businesses! As people were seeing their favorite brands and profiles at the top of their home feed, it meant that business profiles often saw an uptick in their engagement, purely because their content was being shown to their most engaged followers.

If the “Latest Posts” feature makes it into the mainstream app, identifying your business’ best time to post may become more important than ever.

Knowing when to schedule and publish your posts could increase your chances of appearing in your followers’ “Latest Posts” feed every time they’re active on Instagram.

TIP: You can discover your personalized best time to post (based on the engagement activity for your Instagram account over the last month) with Later!

And while Instagram hasn’t confirmed if this new feature is likely to make it into the app’s functionality, it’s a good time to start thinking about how you can future-proof your Instagram strategy for the long run.

What do you think about the potential return of the chronological feed? Share your thoughts on how it will impact your feed and your business in the comments below!

Want to stay on top of all the latest Instagram feature releases and trends? Sign up to our newsletter and you’ll be the first to know: 

 

Written By

Nikki Canning

Nikki is Later’s Editorial Manager. She’s worked in digital media in Dublin, London, and Sydney and loves nothing more than hitting “publish” on a new post. When she’s not writing blogs with the Later team, you’ll find her outdoors with her dog, Arlie, or planning her next adventure — follow along on @nikkitravelled.

Schedule Instagram Posts Easily schedule photos, videos & carousel posts with a few clicks Create Free Account
Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Learn More
Linkin.bio Add Your Link in Bio & Drive Traffic from Instagram Create Free Account
User-Generated Content Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Learn More
Schedule Instagram Stories Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Start Scheduling Stories
Instagram Hashtag Tools Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Get Started For Free