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Instagram, Marketing

11 Instagram Strategies & Industry Secrets You’ll Learn at LaterCon 

We’re officially 1 week away from LaterCon

While we’re busy working behind-the-scenes to get ready for the big day, all you have to do is tune in to our digital conference on September 12th to learn the best Instagram tips, strategies and industry secrets out there! 

Our panel of 16 expert speakers are sharing advanced strategies that actually work, with real-life examples to prove it. 

Don’t expect any generic (or worse, outdated!) Instagram advice here! Whether you’re a global brand, a small business, e-commerce store, or a passionate creative, we’ve picked speakers with expertise tailored to YOU.

You’ll be getting advice from the pros – we’re talking the strategists behind your favorite brands, like POPSUGAR, Ritual and Over, to influencers like @officiallyquigley with over 200K followers.

We’ve even got Jon Youshaei, Product Marketing Manager of IGTV at Instagram joining us to share his expertise. 

We’re also diving into the specifics with speaker panels and sessions specific to industries and the size of your business.

Plus, we’ll be sharing a first look at the major upcoming Instagram trends in 2020 and beyond, so you’ll know what to expect, and what skills you might need to start learning to stay ahead of the game.

Ready to dive in? Don’t forget to sign up for your free ticket — here’s what you can expect to learn at LaterCon


#1. How to (Actually) Grow Your Instagram Account with Jasmine Star

Our LaterCon speakers understand the power of Instagram marketing to grow businesses and make an impact on your bottom line – and Instagram expert, Jasmine Star has it down to a science.

Luckily, she’s sharing her exact blueprint for growing her Instagram and how you can start seeing growth on your own account. In less than half an hour, you’ll learn how to accelerate your Instagram growth in just 30 days. 

The best part? 

All you need is a solid strategy — no shady hacks or secrets. Jasmine will be sharing her journey to Instagram success, giving you pointers on how to find your niche, establish authority, and set yourself apart on the platform. 

Can’t wait to tune in to LaterCon? Check out Jasmine’s LaterConfessional for her take on everything from hiding likes, where IGTV is headed, and her top tips for growing your Instagram and using it to fuel your business:

#2. How to Create a Killer IGTV Strategy (Straight From Jon Youshaei at Instagram HQ!) 

Create a killer strategy for IGTV with best practices straight from the source. That’s right, Instagram is speaking at LaterCon and giving you expert tips to master this new(ish) platform. 

Jon Youshaei, Product Marketing Manager for IGTV, is sharing his top tips on how to optimize your approach to stories and IGTV. 


This session is packed with tips that will improve your IGTV performance, like how to edit videos for IGTV, create cliffhangers that keep your audience coming back, and what belongs on Stories versus IGTV.

#3. Tips For Adding Personality To Your Posts with @OfficiallyQuigley

People don’t relate to perfection, they relate to reality. 

That’s why expert digital content creator Casey Goode (aka Quigley) of Officially Quigley is sharing her authentic approach to Instagram and the strategies she used to grow her audience over 100k in just one year. 

In this session, you’ll learn actionable tips on how to craft captivating posts, captions, and stories that will leave your audience wanting more. 

Check out Quigley’s LaterConfessional for exclusive behind-the-scenes footage as we took a trip together down Instagram memory lane: 

Not signed up yet? Don’t miss out on the chance to learn from the top industry experts in Instagram marketing at LaterCon


#4. How to Craft a Seamless Instagram Aesthetic

Crafting an aesthetic on Instagram now extends to Instagram Stories, Instagram video, and IGTV, so it’s important you’re going in with a plan. 

With new photo editing trends and different types of media living on your feed, there’s a lot that goes into visually planning your profile in 2019. 

That’s why we’ll be teaching you how aesthetic is evolving on Instagram, how you can nail your look and feel each and every time you post, and what trends we can expect in 2020! 

#5. 3 Key Learnings From $20+ Million in Ad Spend

Spending money for advertising on Instagram can be majorly intimidating—especially with a limited budget and little experience. 

Social advertising strategist Jenny McCoy is a true expert, leading paid social campaigns for international clients with over $20 million total ad spend. In this session, she will be sharing her 3 key learnings that you can apply to your own ad strategy, no matter the size of your business or budget. 

Our session lineup is now live, featuring keynotes, conversations, Q&A’s and panels filled with advanced strategies that actually work, and real-life examples to prove it! 

#6. How to Create Click-Worthy Content on Instagram with POPSUGAR

Struggling with driving a ton of traffic through the link in your bio? It’s a delicate balance, and Fabiola, the senior social editor at POPSUGAR has mastered it. 

In this session, you’ll learn how to find what your audience wants, monitor it, and make sure that you’re creating click-friendly content—or as we affectionately call it, “swipe up city!” 

You’ll also learn real linkin.bio strategies for driving traffic through the link in your bio that POPSUGAR uses across 7 accounts (a total 5M followers!) and how they measure their success. 

Want to get the same results? Upgrade today to get access to Linkin.bio by Later (you can even integrate it with your Shopify account!). 


#7. Tips For Finding Your Brand Voice on Instagram with Over

In this session, Matt Riley, the Head of Brand at Over, will guide you through how to create a distinctive brand that sticks. 

You’ll also learn tips and tricks from the Over team to help your business stand out, create meaningful content, and tell your brand’s story. If you’re new to creating brand assets (or if you’re considering a re-brand) don’t miss this social media and design masterclass.

#8. What You Can Expect For Influencer Marketing in 2020 and Beyond

Influencer marketing is on pace to become an $8 billion dollar industry by 2020.  But the industry has made a big shift since its start. 

Influencer marketing on Instagram has come a long way – which is why we’re sharing insights for brands pitching partnerships, and tips for creators to negotiate these proposals. You’ll also learn how new Instagram features and updates will affect the industry (removing likes, shoppable posts, etc.) and how they may shift your strategy.

We’ve gathered experts from every side of the equation to discuss how the influencer industry is evolving and what’s coming next in 2020 and beyond.

#9. How to Create Instagram Videos That Convert

Video content has been hot for the past couple of years, and it’s only getting hotter. But without video experience, it’s hard to know where to start.

That’s why social video coach XayLi is sharing her expert tips on how to craft a video marketing strategy that will engage your audience, drive traffic, and convert more customers on Instagram. 

You’ll also learn what kind of video content performs best on each platform, including prompts to help you brainstorm video ideas for your own business. 

#10. How to Create a Full-Funnel Instagram Marketing Strategy with Alex Tooby

Vanity metrics are a thing of the past, and businesses on Instagram can no longer measure their success by likes, followers and comments. 

Instagram educator Alex Tooby shares key metrics that will help you drive real business results

Whether your business is focused on growing your email list, increasing your e-commerce sales, or getting more foot-traffic into your store, it’s crucial campaigns are designed for (and measured by) these real-life results! 

#11. How Instagram Fits Into Your Marketing Mix

How do you use Instagram to build a high-converting newsletter audience? Once you capture that precious target market through your incredible social media strategy, how do you convert that audience into customers who stay and pay? 

It’s important to start thinking about how Instagram plays into the bigger picture! 

Mailchimp’s Senior Social Media Manager Jason Maldonado is sharing exactly how you can add Instagram into your marketing funnel and convert your followers into customers! He’ll also be sharing how small businesses can stay top of mind with their audience and ensure they meet them at every step of the buyer’s journey. 

And that’s just some of the great insider tips and strategies you’ll learn at LaterCon! Make sure to block out your calendar on September 12th, tune in to join the community, and learn how to grow your brand on Instagram!

Can’t make it on the 12th? No problem! Just sign up below and you’ll be the first to know about how to access LaterCon replays after the event!


Written By

Lexie Carbone

Lexie is the Marketing Campaigns Lead at Later. She’s helped dozens of brands build their social presence and take their content strategy to the next level. You can connect with her on Instagram @lexiecarbone.

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