Marketing

5 Social Media Strategies You’ll Learn at LaterCon


By Monique Thomas

Published September 16, 2021

4 minute read

LaterCon is a free social media conference jam-packed with keynotes, Q&As, and workshops. Trust us, you do not want to miss it!

Social media is always changing and it can be hard to keep up ⁠— especially if you’re running a business too.

Enter: LaterCon, our free virtual conference full of social media tips and real-life examples from an incredible lineup of experts. 

Instagram, TikTok, and Pinterest will be joining to share their insider tips for growing on their platforms. 

And the strategists behind some of your favorite brands like Ceremonia, Morning Brew, and PicMonkey are on the lineup too! 

Whether you’re a global brand, small business, or aspiring creator, we’re bringing together over 25 speakers to share fluff-free advice that’s relevant to you. 

So, what are you waiting for? Get your free LaterCon ticket to join us on September 29 (or watch the replay after the event). 

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What You’ll Learn at LaterCon #1: How to Create Scroll-stopping Videos 

Video is king in 2021. Whether it’s TikTok, Instagram Reels, or YouTube everyone is experimenting with video this year. 

But if you’re not confident on camera, it can be difficult to know where to start. 

That’s where Valeria Lipovetsky comes in. 

As an influencer-turned-entrepreneur, she founded popular brand Verie and has a community of over 4M followers across social channels. 

In her keynote, she shares how to build a brand that people will love, adapting to new trends, and creating scroll-stopping video content that’ll resonate with your audience. 

What You’ll Learn at LaterCon #2: How to Work With Micro Influencers

Influencer marketing has become an effective way to drive sales and grow your brand on Instagram. In fact, it’s on track to become a $15 billion dollar industry by 2022.

And though Macro influencers have a larger following, there are many benefits to working with Micro influencers, including tapping into their niche communities. 

In “The Selling Power of Micro Influencers” session, Fohr’s Grace Murray is joined by Lissette Calveiro, Matt Mullenax, and Lily Yange to discuss micro influencer marketing, how to find the right creators for your campaign, and more. 

What You’ll Learn at LaterCon #3: How to Build an Effective Content Strategy 

Building an effective content strategy is essential for anyone who works with social media.

And this year, we have three different speakers sharing their personal blueprints for reaching your social media goals. In these sessions, you’ll learn: 

  • Stephanie Gilbert’s “scientific method” to developing a successful marketing plan

  • The importance of leveraging analytics to inform your strategy, led by Squarespace’s Brandon Smithwrick

  • How to create content that converts with Lucas O’Keefe, who's built a community of over 200K followers across multiple platforms 

The best part? 

Each session features actionable tips and real-life examples that you can use to fuel your strategy.

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What You’ll Learn at LaterCon #4: How to Use Social Media for Your Small Business 

With social commerce on the rise ⁠— building a thriving digital community for your business should be at the top of your list in 2021, 2022, and forever.

But how do you do it? This year at LaterCon, we have two sessions that speak specifically to driving sales on Instagram and TikTok ⁠— and they’re full of tips you can actually use. 

In “How to Grow Your Business on Instagram,” Instagram’s Policy Programs Manager is joined by the founder of Chakra Zulu Crystals to discuss the platform’s shoppable features and how to build an engaged community.

While in “Make TikToks, Not Ads,” TikTok’s Group Director of Brand Partnerships speaks with Kate Hewko to chat about advertising on the platform and what makes TikTok so unique. 

What You’ll Learn at LaterCon #5: How to Build a Successful Campaign Across Multiple Social Platforms

Need help taking your marketing campaign to the next level?

We’ve got you covered. 

In our live workshop, our panel of social experts ⁠— Jera Foster-Fell, Evan Marshall, and Lexie Carbone ⁠— will be joined on the virtual stage by three small business owners.

They’ll then audit their businesses and share actionable tips to these entrepreneurs in real-time

And these are just some of the great strategies you’ll learn at LaterCon this year. 

We’ll cover everything from digital strategy to e-commerce to content creation, and so much more. See you there!

Get your free LaterCon ticket — and tune in on September 29 (or watch the replay). 

Spend less time managing social media and more time growing your business

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