Add a little pizazz to your cover photos – who says LinkedIn can’t be fun?
Published December 7, 2021
With over 800 million members, it can be hard to stand out on LinkedIn – especially if you're new to the platform.
One of the simplest ways to make a great first impression? A strong profile that includes an eye-catching LinkedIn cover photo.
Keep scrolling to learn the optimal LinkedIn cover photo dimensions, along with some examples to get inspired by.
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Why You Need A LinkedIn Cover Photo
Your LinkedIn cover photo is one of the first things people see when they visit your personal or business page:
In fact, data shows that people remember 80% of what they see, compared to only 20% of what they read.
Think of your LinkedIn cover photo as an extension of your story. You can showcase who you are as a professional, highlight your services, share your contact information, or even give a peek into your personality.
TIP: When designing custom cover photos, beware of “danger zones”, like how your profile picture will overlay the cover photo’s bottom left corner. There may be a little trial and error required to get it right!
Whether your goal on LinkedIn is to educate your audience, drive new leads, or grow your personal brand, here are six examples to draw inspiration from:
1. Tobi Oluwule
Tobi’s LinkedIn cover photo is a great example of how the space can be used to promote your website or other social media profiles. Coupled with his page description and headline, it’s simple, yet effective.
Mented Cosmetics is known for products that celebrate and complement a variety of skin tones.
With their LinkedIn cover photo, they showcase how their makeup looks on women of color, allowing their company mission to be visually front and center.
Squarespace is a popular platform for building personal and business websites.
Their cover photo excellently uses a company slogan and on-brand images to highlight who they are and what they do.
5. Jayde I. Powell
Jayde’s personal LinkedIn cover photo uses minimal icons to highlight where she’s from and what you can expect from her page. We love a touch of personality.
Ritual is a popular supplement brand and their cover photo makes it “clear” what their brand mission is. They use bright yellow to tie in with their brand identity while also highlighting their physical product.
While it can be often overlooked, using a customized LinkedIn cover photo can go a long way in helping you stand out.
But don’t overthink it – just remember to have fun, be creative, and stay on brand!
Dante is a social media strategist & photographer based in New Orleans, LA. He’s helped develop and manage social campaigns for dozens of clients. You can connect with him on Instagram @allthingsdante.
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