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6 LinkedIn Cover Photo Ideas for Your Brand


By Dante Nicholas

Updated on December 7, 2021

4 minute read

Add a little pizazz to your cover photos – who says LinkedIn can’t be fun?

Published December 7, 2021

Stay on top of the biggest social media marketing trends!

With over 800 million members, it can be hard to stand out on LinkedIn – especially if you're new to the platform. 

One of the simplest ways to make a great first impression? A strong profile that includes an eye-catching LinkedIn cover photo. 

Keep scrolling to learn the optimal LinkedIn cover photo dimensions, along with some examples to get inspired by.

Why You Need A LinkedIn Cover Photo

Your LinkedIn cover photo is one of the first things people see when they visit your personal or business page:

In fact, data shows that people remember 80% of what they see, compared to only 20% of what they read.

Think of your LinkedIn cover photo as an extension of your story. You can showcase who you are as a professional, highlight your services, share your contact information, or even give a peek into your personality. 

FYI: You can schedule your LinkedIn posts in advance with Later. Sign up today to get started! 

How to Create the Perfect LinkedIn Cover Photo (+ Photo Size Dimensions)

LinkedIn lets you choose from a range of designs – including backgrounds that celebrate diversity to those with trendy illustrations.

But to level-up your profile, we recommend creating a custom LinkedIn cover photo.

Why? It allows you to separate yourself from other brands and professionals. You can get creative and incorporate elements that are unique to you – like your brand colors or fonts.

If you're not sure where to start, sites like Canva or GoDaddy Studio provide templates for you to experiment with:

Alternatively, you can start from scratch using your preferred design software. All you need are the right dimensions...

LinkedIn Cover Photo Size and Dimensions

According to LinkedIn's official image specifications, these are the guidelines for your cover photo size and dimensions:

  • Personal profile cover photo: 1584 x 396 pixels

  • Company profile cover photo: 1128 x 191 pixels

  • Maximum file size of 4MB

  • Must be a PNG or JPG file 

TIP: When designing custom cover photos, beware of “danger zones”, like how your profile picture will overlay the cover photo’s bottom left corner. There may be a little trial and error required to get it right!

6 Eye-catching LinkedIn Cover Photo Examples

Whether your goal on LinkedIn is to educate your audience, drive new leads, or grow your personal brand, here are six examples to draw inspiration from: 

1. Tobi Oluwule

Tobi’s LinkedIn cover photo is a great example of how the space can be used to promote your website or other social media profiles. Coupled with his page description and headline, it’s simple, yet effective. 

2. Danica Nelson

Danica’s cover photo not only tells us what she does, but its hues of red match the branding on her other social platforms. Consistency is memorable! 

3. Mented Cosmetics

Mented Cosmetics is known for products that celebrate and complement a variety of skin tones.

With their LinkedIn cover photo, they showcase how their makeup looks on women of color, allowing their company mission to be visually front and center. 

4. Squarespace

Squarespace is a popular platform for building personal and business websites. 

Their cover photo excellently uses a company slogan and on-brand images to highlight who they are and what they do.

5. Jayde I. Powell

Jayde’s personal LinkedIn cover photo uses minimal icons to highlight where she’s from and what you can expect from her page. We love a touch of personality. 

6. Ritual

Ritual is a popular supplement brand and their cover photo makes it “clear” what their brand mission is. They use bright yellow to tie in with their brand identity while also highlighting their physical product. 

While it can be often overlooked, using a customized LinkedIn cover photo can go a long way in helping you stand out. 

But don’t overthink it – just remember to have fun, be creative, and stay on brand!  

Are you ready to level up your LinkedIn presence? Plan, schedule and automatically publish to LinkedIn (for free!) with Later.

Stay on top of the biggest social media marketing trends!

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