LinkedIn is no longer just for job hunting. With over 756 million users, it’s full of opportunities for brand marketing.
In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences.
Ready to get started? Let’s dive in!
How to Use LinkedIn for Marketing Your Brand
While LinkedIn is a unique space to network and develop connections, it’s also full of potential for brand marketing.
With LinkedIn, you can build credibility, grow your business, and even drive traffic to your website.
And with new interactive features, there’s never been a better time to include it in your social media strategy.
Here are five ways to use LinkedIn for marketing:
Did you know: You can now plan, schedule, and publish your LinkedIn posts with Later — for free!
LinkedIn Marketing Tip #1: Share Customer Success Stories and Testimonials
Brand-driven storytelling is a great way to build awareness because it spotlights real-life customers.
Creating content that features testimonials — whether through a quote post or video — can strengthen your credibility and build trust.
You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer:
Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust.
TIP: Tag the customer in the LinkedIn post to leverage their network and expand your audience.
LinkedIn Marketing Tip #2: Position Your CEO or Founder as a Thought Leader
Positioning your CEO or founder as an expert in their respective industry is great for building credibility (and humanizing your brand).
You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community.
If you’re the founder of a business, you can flex your knowledge and insights by sharing company updates or industry-relevant articles from your personal LinkedIn profile too.
Sharing this type of content is a great way to personify your brand on LinkedIn and become a credible authority in the eyes of your community.
LinkedIn Marketing Tip #3: Use Data to Tell Your Story
Data storytelling is an effective way to provide insight and value to your community — and it often proves to be highly shareable content.
You can also take your data storytelling a step further by collaborating with another company. This is a great way to tap into a shared target audience, without being too salesy.
Later, for example, collaborated with influencer agency Fohr to create a marketing report about The Selling Power of Influencers:
The report has already been shared and downloaded thousands of times, raising brand awareness and reaching tons of potential new customers along the way.
Data storytelling can be a powerful tool for marketing your brand on LinkedIn because it allows you to position yourself as a valuable resource for your peers and target audience.
TIP: If you don’t have enough brand data to create a report, consider writing a short eBook or guide instead. Tap into industry stats or insights to help support your talking points — Google is your friend!
LinkedIn Marketing Tip #4: Share Your Brand Voice
Sure, LinkedIn is for professionals, but that doesn’t mean people only want to see corporate content.
Sharing the personality of your brand can humanize your content, and is an authentic way to attract new customers or clients.
In fact, a survey found that 65% of customers say they feel an emotional connection with a brand of business — so a little personality can go a long way!
Just take a look at this post by JetBlue, an airline company:
Developing a personality for your brand can also make your content more recognizable and differentiate you from your competitors.
TIP: While each social media platform is different, it’s important to maintain a consistent tone of voice. You don’t want to sound completely different on LinkedIn than you do on Facebook or Instagram.
LinkedIn Marketing Tip #5: Work With Influencers and Experts
If you haven’t tapped into influencer marketing, LinkedIn is the perfect place to experiment.
There are tons of LinkedIn voices and experts on the platform — reach out to them to see if they’d write a guest blog post or hop on a LinkedIn Live.
Live videos get an average 24x more comments than in-feed videos, so they’re worth getting creative with.
You can also work with influencers or experts to post stories and live streams from their accounts, marketing your brand to a wider audience.
Combined, these tips make a killer LinkedIn marketing strategy that will help you grow your brand, tell your story, and build a vibrant community of people who believe in your vision.
Ready to take your LinkedIn strategy to the next level? Plan your posts in advance from Later’s easy-to-use dashboard. It’s free!